Lesson 3

Communication and Globalization

Outline of the Lesson:

1. Definition of Communication and Globalization

2. Impacts and Effects of Globalization on Global
Communication
3. Culturally Sensitive and Bias- Free Language
- General Principles when referring to
Different Groups or Categories
What is Communication?
Communication is a process by
which information (knowledge
and ideas) is exchange is
exchanged by words, symbols,
signs, and body language.
Importance of Communication:
▪ Communication is the foundation
of any relationship (human,
animals, plants...)

▪ Enables us to express our

emotions, feelings, as well as our
knowledge and ideas.
What is Globalization?
*MW Dictionary

Globalization is the state of

being globalized.
 Globalized means to make
global, or to make international
influence or operation or being
able to communicate around the
globe.
 Globalization is the process
by which the world becomes
increasingly interconnected,
interdependent, and integrated
across borders.
The connection between communication
and globalization is that communication
technologies and methods have played a
pivotal role in facilitating and accelerating
the process of globalization.
The Impact of Globalization to
Global Communication
1. Information Flow:

Communication technologies such as the

internet, social media, and global news
networks enable the rapid dissemination of
information and news across the world. This has
led to greater awareness of global events and
issues.
2. Increase Business Opportunities:

Globalization has expanded markets for

businesses, and communication tools like
email, video conferencing, and online
collaboration platforms have made it easier
for companies to operate internationally.
3. Cultural Exchange:

Communication allows for the sharing of

cultural products, such as music, movies,
and literature, across borders, leading to
cultural homogenization but also cultural
diversity preservation.
4. Political Influence:

Political leaders and organizations use

communication platforms to advocate for
their agendas globally, shaping international
relations and policies.
5. Global Challenges:

Issues like climate change, pandemics, and

human rights abuses are addressed on a
global scale through international
communication and cooperation.
6. Fewer Cultural Barriers

With televisions and movies, cultural

barriers are becoming less prevalent.
7. People back then used various
physical methods to create a bond
but today things have turned
digital.
8. Visiting local markets for
shopping back then but
today online shopping has
broken this urge.
9. Letters were so beautiful
where people enjoy the joy
of writing which today
replaced by key buttons.
We have to improve how, with
what intentions, for what purpose
we communicate in order to
facilitate most effectively use our
new, globally integrated and
interdependent conditions.
Some Effects of Globalization on
Global Communication
1. Manners, body language, and
non- verbal gestures are consumed
differently in different cultures.
2. The world becomes
accessible and equitable.
3. Information is not being restricted
and it allows the opportunity not only
to receive information but to enter
information into academic spaces and
contribute to it.
4. Time differences
Culturally Sensitive and
Bias- Free Language
To write in a culturally sensitive way means
to be aware that cultural differences and
similarities between people exist and that
these should not be assigned a positive or
negative value via words and descriptions
selected in writing.
 General Principles
to follow when referring to
Different Groups or Categories
1. Race and Ethnicity
Race a group of people with certain
common inherited features that
distinguish them from other groups of
people.
Ethnicity refers to the social and
cultural characteristics,
backgrounds, or experiences
shared by a group of people.
Your race is determined by how
you look while your ethnicity is
determined based on the social
and cultural groups you belong
to.
Racism is a form of
discrimination against a person
or persons of a different race.
For example:

“Naturally, the Asian students

won the math contest”.
It is also important to be
sensitive to religion
when referring to
various ethnic groups.
For example:

Not all Arabs are Muslims

Not all Indians are Buddhists
Not all Filipinos are Roman Catholics
2. Gender and Sexual Orientation

Sexism refers to the bias and

discrimination based on sex
or gender.
For example:
Rather than

“man-made” one can say “manufactured”,

“synthetic”, “artificial”
“layman’s terms” one can say “ordinary
terms”
Neutral words should be
chosen over words with
“man” and “woman” in job
titles or descriptions.
For example:
It is more appropriate to use

“chairperson” in place of “chairman”

“labor” in place of “manpower”
Gender- biased example:

Each student should submit his

term paper by Monday.
Plural Construction:

Students should submit their

term papers by Monday.
Use of “you”

You should hand in your

term paper by Monday.
3. Social Class
Class discrimination or classism is a
form of prejudice against a person or
people because of their social class.
For example:

The term “CONYO”- young people

from the upper class who speak English
and Tagalog
The term “JOLOGS”- which
replaced by the term JEJEMON
looks to describe persons who
look poor and out of style.
For example:

Owning class vs. Privileged class

Under class vs. Less Privileged class
Squatters vs. Informal Settlers
4. Age
Ageism is a form of discrimination against
other people because of their age, or
assuming that older people are less
physically, intellectually, or emotionally able
than other age groups.
According to the American Psychological Association,
writers should be specific when referring to males
and females in terms of their age:

FEMALES- 18 and above (women)

18 and below (girl)
MALES- 18 and above (man)
18 and below (boy)
5. Disabilities
▪ Discrimination in this area often arises
because of lack of understanding and
awareness.
▪ When referring to people with
disabilities, the focus should be on the
person, not the condition.
Avoid hurtful expressions such
as “mentally retard” and to use
instead “people with mental
retardation”.
Instead of “the blind”

People with vision impairments

Instead of “cancer patients”

People being treated for cancer

These examples demonstrate
the importance of identity- first
language or the importance of
putting the person or people
first.
Note the difference in the following sentences:

Disability first:

The blind student used a special keyboard

during the exam.
Person first:

The student, who is visually impaired,

used a special keyboard during the
exam.
Conclusion:

The final takeaways is that to be an

effective writer, one must not stereotype,
or exclude any member of his or her
audience. Such stereotypes and biases are
barriers to communication.
End of Presentation