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Meanwhile, according to Shah, the World Trade Organization succeeded in imposing similar
impositions to countries around the world in order to reduce access to generic drugs. It is now
possible to use AI to analyze patient data, identify root causes of readmissions, and recommend
targeted interventions. The principles that underlie our professional codes. Global Issues. Viewed 18
August 2010 from Transparency International. To strengthen strategic alignment with (and for) smart
KPIs, consider taking the following steps: Begin with the organization’s declared strategy. This
approach provides a more human-centric view of the customer-brand relationship, crucial for brands
with a strong focus on customer experience and loyalty. 2. Lifestyle Integration Index (LII): Measure
the degree to which a brand is integrated into a customer’s lifestyle. What is marketing?. Marketing
involves: Focusing on the needs and wants of customers Identifying the best method of satisfying
those needs and wants. Free Marketing Literature Reviews Samples and Examples List 2022-11-04.
The quality of service is a comparison between consumer perception and the benefit obtained by
consumers. Through a bibliometric review of past research, this study offers a future research agenda
of ICTs in the events sector in light of the Sustainable Development Goals. In 1963, studies were
undertaken at New York City's Jewish Chronic Disease Hospital to develop information on the
nature of the human transplant rejection process. Research Integrity. The University conducts high
quality, innovative research and is guided by the principles and standards outlined in The Concordat
to Support Research Integrity. PWC sees the industry shifting from a mass-market to a target-market
approach to increase revenue. We help thoughtful leaders capture the exciting opportunities — and
face down the challenges — created as technological, societal, and environmental forces reshape
how organizations operate, compete, and create value. Are there any gaps in the knowledge of the
subject. Our CLV model should reflect the depth and quality of these relationships. The PCI DSS
standard protects quick and smooth transactions. Accordingly, survey findings revealed that patients
inquire about the advertised product when they visit their doctors; ads make patients aware of
treatment; and physicians believe that patients are now more concerned on health care. Using the
framework we organize the developments and extant research around the elements and touchpoints
comprising the framework and review the research literature in the broadly defined digital marketing
space. Cousins argued that CME is one of the contested marketing strategies because when the
pharmaceutical company sponsors an event, it serves like a commercial endorsement of their
products rather than support to medical education. This study aims to demonstrate a comprehensive
view of digital strategies as a key enabling of organization digital transformation success. The final
aim is to decide upon which channels and social media platforms to be used strategically and achieve
the right mix and desired ROI. There is no escaping their observation that smarter KPIs often depend
on high-frequency and highly accurate data. Student opinions were divided on whether this practice
should be regulated by medical schools or the government, study said. In all of these apprehensions,
doctors still believe that patients understand the rule that they know better what is best for them. A
similar example of misleading advertising is the promotion of Viagra by Pfizer in 2000 wherein
product claims made were inappropriate and did not offer clarity. Lecture four: Ethics and Global
Internal Marketing Challenges. Like digital, it is happening and will be impacting all businesses in
some way. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
You can download the paper by clicking the button above.
This practice however does not conform to a study in Science Daily (25 May 2011) that believes it
will make the medical students immune to bias induced by promotion, gifts or interactions with sales
representative. In order to understand and further investigate this topic, it is important to first define
the meaning of symbolic and symbolism. This has been the practice recommended by American
Medical Congress that started in 2008. You can often find me in the intersection between user
experience, web design and search marketing. You won’t also write a literature review originally
without flexible thinking and new approaches. This research paper provides an insight into the
concept of celebrity Endorsement along with the returns and risks that are associated with it. Prices
of drugs in South Africa is also regulated by its government that had recently increased its cost to
13% as a move to combat margin pressures due to importation as against a weakening economy.
(EPISCOM) Outlook of the Middle East market, combined with African Pharmaceutical markets
according to Pharmaceutical Drug Manufacturers estimated the trend to be growing at the rate of
Compound Annual Growth Rate (CAGR) around 11% during 2010-2012. It’s not just about profit;
it’s about building long-term relationships. Unlocking the Power of ChatGPT and AI in Testing - A
Real-World Look, present. At Region Halland Health System in Sweden, for example, researchers
created and trained an algorithm based on data from death certificates, government records, and
electronic records to better predict sudden cardiac death (SCD) in the year after an
electrocardiogram (ECG) is performed. Michael Chu is a partner and associate director at BCG,
where he focuses on applying AI and machine learning to business problems in commercial
functions, including optimizing pricing, promotions, sales, and marketing. Informed consent involves
several issues including: full disclosure privacy and confidentiality limitation of the individuals rights
informing the subject of study findings. Unlike traditional bibliometric measurements, the proposed
article-level indicators provide real-time and field-normalized quantified assessments of reviews
without relying on user-defined keywords. Digital transformation in the construction industry: a
bibliometric review Purpose The construction industry has been traditionally referred to as slow
when it comes to technological transformation. Startupreneur Business Digital (SABDA Journal)
Petrus Sokibi With the advancement of information technology has grown so rapidly. With a whole
range of marketing services, I can help you develop the business success that you are looking for.
Integrate cross-functional collaboration into the digital twinning process and include data science
teams. Leadership should lead by example, by using and communicating smart KPI twins as
resources for business planning and execution. For instance, an incident is quoted: “At the end of
1990, the pharmaceutical industry in U.S. lobbied the government to threaten sanctions on South
Africa to produce generic drugs to fight its growing AIDS problem. At Google, for example,
Kaushik observed how unsupervised learning algorithms identified completely unexpected
performance markers for its media buys. As a universal healthcare buyer and provider, Southern
Africa supplies all medical support to its neighboring territories. Ethics? Marketing?? Avoiding bad
Doing good Being good. Simulate best-, worst-, and most-likely case scenarios: How do the ranking
and weighting of those strategic KPIs shift among these scenarios. Hence this research paper is
anchored on re-emphasizing the need for marketers, companies and other businesses to be ethically
oriented in their marketing practices for the benefits of all. Maybe you’re on the verge of getting a
doctorate and want a literature review to be just ideal. Resources Dive into our extensive resources
on the topic that interests you. Lecture three: Ethics and Delivering Customer Value across Global
Markets. First time here? Sign up for a free account: Comment on articles and get access to many
more articles. These algorithmic imperatives put a provocative twist on the oft quoted phrase “what
gets measured gets managed.” Thanks to AI, what organizations learn to measure, they must also
learn to manage — and how they measure matters as much as what they measure. Lecture four:
Ethics and Global Internal Marketing Challenges. May include coding of open end questions and
advanced statistical techniques.
Managing KPIs involves maximizing performance against individual metrics, often in isolation at the
team or unit level. Learning Objectives. 1. Discuss the external environment of marketing, and
explain how it affects a firm. 2. Describe the social factors that affect marketing. Business ethics can
be analyzed philosophically by examining moral problems and cases studies, or from a business
orientation focused on managing ethical dilemmas. Plai uses AI to link internal data with
personalized insights and what-if predictions that invite managers to better coordinate and align their
plans, says Stephanie Androski, Sanofi’s head of global finance operations and transformation.
Hence this research paper is anchored on re-emphasizing the need for marketers, companies and
other businesses to be ethically oriented in their marketing practices for the benefits of all. At
minimum, we anticipate generative AI playing an ever more informed, influential, and insightful role
in the design and development of intelligent KPIs, especially in domains with vast amounts of
unstructured data. This literature review aims to view studies on ethical procedures of
pharmaceutical marketing. Indian consumers have diversity in perception about product uses in
routine life. In another scope, Transparency International noted that conflict of interest may become
a source of bias in presenting evidences in clinical trials. This in turn requires leading by example to
credibly spearhead cultural change. CLV, if too traditionally defined, might limit our vision.” David
Ogilvy: “But without a strong link to profitability, how do we measure the success of our efforts.
The literature is divided into normative and empirical sections, with more emphasis given to the
latter. One executive began exploring whether AI could discern performance drivers that executives
couldn’t identify through intuition and experience alone. 3 In the interest of predicting which
programs would become hits, the executive gave her AI teams 50 years of KPIs and consumer
research data to determine whether the company had the right KPIs for predicting the success of TV
pilots. To browse Academia.edu and the wider internet faster and more securely, please take a few
seconds to upgrade your browser. In the implementation of digital marketing, it is also necessary to
be the attention of businesses related to customer satisfaction. Third, we briefly provide a subjective
evaluation of representative PAMI reviews and introduce a paper structure-based typology of
literature reviews. Finally, this Analysis offers insights into the current challenges of literature
reviews and envisions future directions for their development. The quantitative technique was
employed in this investigation. These demands force leadership teams to integrate AI into the way
they develop and use KPIs. In conclusion practitioners are encouraged to be more proactive in
dealing with marketing issues that are premised on ethical standard and norms, especially as dictated
by the society. Our research demonstrates that these reconsiderations frequently lead to new
processes for transforming both KPI design and how organizational behaviors align with strategic
outcomes. Purpose: It serves to provide a comprehensive overview of the current state of knowledge
within a particular field. A better understanding of the drivers of online shopping behavior among
young adults can enable online marketers to design more effective marketing strategies. Our research
focuses on strategic measurement, which we describe as an organization’s system for reliably
quantifying value creation for itself and other stakeholders. Our measurement should factor in the
emotional connection a customer feels towards a brand.” Mary Wells Lawrence: “Branding is key.
Quality control service experts additionally assure that your writing requirements are followed.
Logistically, the operations team aligned product placement decisions with distribution center and
warehouse constraints to improve both customer and employee experiences. For example, optimizing
for profitability of certain products or services, such as warranties, could reduce the number of items
a customer buys, which negatively affects crucial business concerns such as customer loyalty or long-
term customer value. KPI governance mechanisms that maintain detailed, accurate, and relevant
performance data over time ensure that KPI quality is explicitly considered during their design and
not an afterthought. It should also be noted that these sources are largely.
It explores how organizations have adapted KPIs — and even generated new ones — with AI to
define and deliver measurably better performance. It could take the form of community relationship,
volunteer assistance programs, special scholarships, preservation of cultural heritage and
beautification of cities. Notwithstanding its strategic importance, it is ironical that marketing ethics
has not yet received the coveted attention in the developing countries like India. Proceedings of the
International Conference on Advances in Management Practices (ICAMP 2021), Available at
SSRN: or Download This Paper An overview of systematic literature reviews in social media
marketing By undertaking an overview of SLRs in the field of social media (SM) marketing, this
article undertakes a critical evaluation of the SLR purposes and processes in a set of recent SLRs and
presents a future research agenda for social media marketing. To define Research Governance To
discuss the main areas covered by Research Governance To discuss how ethics sits within Research
Governance. Students from IAIN Kudus, UMK, and UMKU who utilize the shopee marketplace are
the focus of this study. You won’t also write a literature review originally without flexible thinking
and new approaches. Low-cost approaches that rely on human judgment, intuition, and experience
can deliver incremental changes with incremental insights into performance. The idea of prescriptive
KPIs might be unfamiliar, but executive dashboards that color-code KPIs already provide a simple
call to action: Red indicates that performance is down, and green means that performance meets or
exceeds expectations. This report synthesizes and expands upon key findings from the four articles
in our yearlong collaborative research series on enhancing KPIs with AI. 2 We discuss a nascent but
growing effort to create smarter and more valuable KPIs and offer evidence-based management
takeaways for developing and using next-generation KPIs to drive better performance. Takeaway 1:
Realign Data Governance to Enable Measurably Smarter KPIs Robust, reliable, and sophisticated
data governance is a critical enabler for smarter KPIs. Why not measure how a brand integrates into
a customer’s life. Cultural history and personal experiences with others abusing power, taught people
to react negatively to behavior modification This term evokes many negative feelings. Either way,
the goal is to produce a more reliable and dynamic leading indicator of strategic outcomes. CLV, if
too traditionally defined, might limit our vision.” David Ogilvy: “But without a strong link to
profitability, how do we measure the success of our efforts. Integrate cross-functional collaboration
into the digital twinning process and include data science teams. Leadership should lead by example,
by using and communicating smart KPI twins as resources for business planning and execution. The
literature on prosthetic manufacturing was also reviewed for this paper.FindingsChina's prosthetic
technology seems to evolve from traditional to modern. Dr. NN Chavan Keynote address on
ADNEXAL MASS- APPROACH TO MANAGEMENT in the. Rowlinson, M. (1977).
Organizations and Institutions: Perspectives in. The authors conclude by providing a first proposal of
a research agenda. Findings It has been concluded by many of the research papers reviewed that
“Digital Marketing Efforts” influence the purchase intention of the customer. Whether you need to
write a literature review in a day or a month, you’ll receive it without the slightest delay. The authors
argue for the thesis that it is indeed a research topic. Doctors are paid by pharmaceuticals to recruit
patients in their clinical trials and experiments and are on the payroll of the company. Writing service
experts are ready to make it, considering the peculiarities of your educational stage. Multi-level
marketing (MLM) also known as pyramid selling, network marketing, and referral marketing is a
marketing strategy in which the sales force is compensated not only for sales they personally
generate, but also for the sales of the other sales people that they recruit. Purpose: It serves to provide
a comprehensive overview of the current state of knowledge within a particular field. Patients have
different understanding of the risks and benefits, and at times pressure the physicians to prescribe the
advertised drugs. The output of this effort might then be an enhanced version of an existing KPI, a
new KPI altogether, or an explicit causal link between KPIs. This fictional exchange highlights the
synergy between traditional marketing wisdom and modern AI-driven approaches, offering
innovative strategies for enhancing the value and measurement of customer lifetime value.
As Reilly (2009) points out, there are nearly 92000 pharmaceutical sales representatives in the United
States; that means, there is one pharmaceutical sales representative for every 7. Finally, there are
contextual factors beyond Tokopedia’s direct control, like merchant locations or the number of
searches (an indicator of demand) for a given merchant’s products, that also influence the strategic
outcome. Kohlberg’s Psychological Model of Ethical Decision making. Fullscreen Sharing Deliver a
distraction-free reading experience with a simple link. In some instances, according to Buckley, the
government will now allow reimbursements for drugs. The purpose of this paper is to act as a
starting point for several further researches in this area of study, and also to get the overview of the
research that has happened and understand the relevant research gaps that exist in the area of digital
marketing. A hospital ethical review board, at the initiation of a physician or the patient, often
mediates this dilemma. Artificial intelligence in marketing: A systematic literature review This
finding correlates with theoretical assertions drawn from the literature review, that businesses spend
roughly 20% of their annual revenue on customer experience (Adobe, 2020). CSR is rapidly
becoming a common business practices and is continuing to make its impact as a relevant strategic
Marketing tool. This will result into elimination of unnecessary processes and also help in
customization. This is so because once a good or service is exported to Namibia and to other SACU
territories, it can move freely without tariff restrictions in all SACU member states. A vignette-wise
analysis, however, presents a different picture. CLV, if too traditionally defined, might limit our
vision.” David Ogilvy: “But without a strong link to profitability, how do we measure the success of
our efforts. It’s achievable with writers who have gained a PhD themselves. About 75% of its
pharmaceutical requirements are imported, and the market is expected to rise by a double digit
growth in local currency terms. The growth of the South African pharmaceutical market according to
said report is due to the overhaul of the pharmaceutical regulatory system and adoption of the
National Health Insurance. The two types of marketing strategies which are highlighted in the
research as being commonly used by small retailers pertain to integrated marketing strategy and
differential marketing. Upload Read for free FAQ and support Language (EN) Sign in Skip carousel
Carousel Previous Carousel Next What is Scribd. In the past, these KPIs were siloed, each with its
own set of measures. Necessary statistical tools such as Percentage Analysis and Chi Square tests
have been used to interpret the data. Also, the way forward and the need for organizations to go
digital has been stressed upon. The need for a proactive approach to changes is evident, as the
organizations that first introduce the user-oriented innovations shall receive consumer attention and
funds. Interestingly, the study finds no statistically significant differences in mean scores between
ethical beliefs and behaviours, implying a high level of correspondence and causal relationship
between the two variables. Transforming static metrics into smarter, more dynamic, and more
accurate KPIs helps executives and their boards shift their approach to strategic insight, aspiration,
and accountability. What it means for you as a member of staff at the University of Derby. In future
it will be possible for businesses to create accessories which can then be printed by customers who
have 3D printers. Barbie - Brand Strategy Presentation Barbie - Brand Strategy Presentation Good
Stuff Happens in 1:1 Meetings: Why you need them and how to do them well Good Stuff Happens
in 1:1 Meetings: Why you need them and how to do them well Introduction to C Programming
Language Introduction to C Programming Language The Pixar Way: 37 Quotes on Developing and
Maintaining a Creative Company (fr. One form of development that can be seen in the existence of a
platform that connects one another or what can be said is social media. HCI observed that the
concentration of local distribution rests in the hands of few family-run firms of European descent
that prevents other international firms to enter the market. Primary data were collected through a
self-administered questionnaire from 331 Generation Y respondents. Writing service experts are
ready to make it, considering the peculiarities of your educational stage.
Deals with one’s responsibilities (duties and obligations). We should capture the narrative, not just
the transaction.” Mary Kay: “Absolutely, David. CLV should be about predicting future trends and
behaviors, not just measuring past and present profitability.” Sam Altman: “Kai-Fu has a point. For
more ideas and inspiration from the Institute, please visit bcghendersoninstitute.com. GAMMA, Part
of BCG X BCG X is Boston Consulting Group’s home for tech-build and design talent. This study
reviews the literature on corporatism and whether the strategies it uses creates a framework that
brings success to the economy. Here’s how such a discussion might unfold, highlighting key
disagreements: David Ogilvy: “CLV is fundamentally about maximizing profit from each customer.
In this instance, governments of these countries are taking their turns in developing their own
pharmaceutical industry to become a pharmaceutical production center, report said. Doctors are paid
by pharmaceuticals to recruit patients in their clinical trials and experiments and are on the payroll of
the company. The study has given good insights for marketers and advertisers of drugs and suggests
including elements in the advertisement that increase believability and trust of the advertisement.
Sophisticated organizations worldwide recognize that their KPIs need to be measurably smarter and
more capable. This paper is expected to lay a foundation for several further studies in this area of
study. It has been noted also that the Middle East pharmaceutical market relies on importation of
therapeutics and pharmaceutical drugs. Practical implications The practical implications include the
alignment of multiple stakeholders for the design of “digital” curricula and the integration by HR
departments of the construct of digital competences, e.g. for compensation matters and job
requirements. If you’d also rather trust an expert than write an overview yourself, there’s good news.
Multi-level marketing (MLM) also known as pyramid selling, network marketing, and referral
marketing is a marketing strategy in which the sales force is compensated not only for sales they
personally generate, but also for the sales of the other sales people that they recruit. It is now possible
to use AI to analyze patient data, identify root causes of readmissions, and recommend targeted
interventions. In future it will be possible for businesses to create accessories which can then be
printed by customers who have 3D printers. Data-gathering techniques and analytics are
subsequently used to measure progress against these metrics. Meanwhile, according to Shah, the
World Trade Organization succeeded in imposing similar impositions to countries around the world in
order to reduce access to generic drugs. Practical implications The collaborative framework will help
organizations to align their digital marketing activities as per the changing market dynamics such as
the focus on building social media capability, EMO and value co-creation. Our research finds
growing demand for new, AI-driven KPIs. Society determines what is ethical and not ethical. Do the
heterogeneous determinants of life satisfaction affect differently across borrowers of diverse credit
sources. This study was conducted on 150 respondents who are doctors and analysis was carried out
on the data collected from questionnaire in which the doctor were asked to tick a number that was
most suitable to their choice. Therefore, leadership is not just about specific tasks. Download Free
PDF View PDF Corporate Social Responsibility (CSR) in Indian Retailing Industry Created loyalty
in Customers International Res Jour Managt Socio Human Corporate social responsibility
(CSR)defined as the commitment by organizations to balance financial performance with
contributions to the quality of life of their employees, the local community and society at largeis
gaining worldwide value as a business tool and social effort. Unlocking the Power of ChatGPT and
AI in Testing - A Real-World Look, present. Francois Candelon is a senior partner and managing
director at Boston Consulting Group (BCG) and the global director of the BCG Henderson Institute,
where his research focuses on the impact of technologies on business and society. With tongue only
slightly in cheek, we prompted ChatGPT-4 to imagine a brainstorming session where business,
technology, and marketing leaders were invited to reimagine customer lifetime value as a smart KPI.
Findings It has been concluded by many of the research papers reviewed that “Digital Marketing
Efforts” influence the purchase intention of the customer.