Following are some of the company’s objectives:

 Finding a profitable product.

 Finding a good sourcing price for our product.
 Making well optimized Listing.
 Advertising our product through PPC.
 Getting organic sales.

Target Customers
Our target customers are women across the United States
who are looking for Butter Dish for their kitchen.
Significant Recent milestones
 Product approved by enablers.
 Got a good sourcing price.
 Patent checked.
 Company Registered in United States

Business Model

Step 1
 Product hunting and sourcing from China.
 Step 2
 Product shipped to Amazon United States warehouse.
Step 3
 Product Photography and Listing.
Step 4
 Bleeding by PPC and SABO.

Product overview
We are going to sell high-quality butter dish with lid and knife in the
Amazon United States. Our product will be produced in China and
shipped to Amazon United States Warehouse. The Pick, pack, and ship
will be done by Amazon.

Product Details
Following are the details of our product

Size: 6.2 X 3.9 X 2.7 inch.

Material: Porcelain.
Color: White

Product Characteristics
 Healthy porcelain material
 Large butter dish
 No need for an extra knife & cutting board
 Bamboo lid with sealing ring
 Easy to clean
Products viability
The product is perfectly viable for the business. We have run a variety of tests using
different software’s like Helium-10 etc. We have got a positive result from all the
software’s which suggest that the product is perfectly viable

Products sourcing
 The product is being sourced from Jieyang Yangyang Ceramic Co., Ltd. China.
 Our sourcing price is $2 per piece. We have got a good sourcing price as compared
to our competitors. The reason for this is that instead of sourcing the product
through distributors we are sourcing our product directly from Jieyang Yangyang
Ceramic Co., Ltd. We used excellent negotiation skills and was able to get a low
sourcing price which is going to reduce our costs significantly.

Quality Control
We have strict quality control to ensure our product is of high quality and our customers
are completely satisfied with our service. After importing the product into the United
States. We have hired a firm that performs a quality control check on our products
before dispatching them to the Amazon warehouse.

Packaging
Our product will be packaged in a paper bag which will have our brand name printed on
it. The cost of the bag is included in the total sourcing price of the product.

Patent
We will hire a professional team to check patent of our product.

Current Sale Price Strategy

Currently, we are charging $14 for our product for advertisement and bleeding
purposes. We are charging a lower price as we need product exposer to bring the
product to Amazon’s first page.

Future Sale Price Strategy

After our product is ranked on the first page of Amazon on the keyword. We are going
to increase our sale price to $16.99

Customer Attainment Strategy

We are going to get our customers through Amazon. We will also use social media
marketing and PPC for customer Attainment.
We will do competitor analysis.Following are our completive advantages of competitor
analysis;

• Low sourcing price

• High product quality
• Unique product

We will make our listing highly optimized.Title,bullet points,description and images will be well
optimized.

We are going to use Amazon platform to generate sales. For marketing we are going to use
following strategies;

Reviews

We will use SABO or EBR stratgy to get reviews.

PPC
We will advertise our products on Amazon first page.

Social media marketing

We are going to use influencer marketing and social media platforms to generate sales on our
Amazon store.

If our products are not successful on Amazon, we are going to dump our inventory on eBay and
ETSY. We will also use our own website to sell our inventory and recover as much money as we can.