Paper 3

K2View Overview
Presented by: Suresh Eswarawaka
© 2021 K2View Proprietary & Confiden7al

Agenda
• Introduc)ons
• K2View product overview and case studies
• Technical chalk talk
• Demonstra)on
• Q&A
© 2021 K2View Proprietary & Confiden7al 2

Fast Facts
Germany Spain Netherlands
K2View provides an Operational Data Fabric
dedicated to delivering a trusted, holistic, and
real-time view of customer and business data, New York Singapore
to applications, ML/AI engines, and big data stores
Dallas
Melbourne
• Founded in 2009, global presence
• Serving Tier-1 companies: CSPs & Media, Financial Services, Health Care
• Profitable, hyper-growth, VC-backed Sao Paulo HQ, Israel
Tier-1 companies & partners, worldwide

The Digital En-ty™

The Last 30 Years Big Data Lakes
Data is siloed per application Data is centralized in its raw format
Deliver great customer experiences • EffecRve for processing big data

• Can’t see a single view of customer at scale, in offline
• Can’t inject real-time intelligence • Good for BI, analyRcs, ML
• Personalization is very limited
• Inappropriate for real-Rme use
Adapt at the speed of business cases - customer data distributed
across many nodes
• Data is fragmented
• Dependency on app vendors • Significant amount of Rme for
• Huge investment required in scale, complex data queries
HA, DR, security – every time across mulRple nodes
Confidential 5
The last 30 years K2view Data Fabric Big data lakes
Data is siloed per application Data is organized for real-time impact Data is centralized in its raw format

across many nodes
Confidential 6
Data is siloed per application Data is organized for real-time impact Data is centralized in its raw format

across many nodes
Data is siloed per applica5on Data is organized for real-time impact Data is centralized in its raw format
Deliver great customer experiences • Supports single view of ANY BUSINESS • Effective for processing big data
• Can’t see a single view of customer ENTITY: customer, locaRon, or thing at scale, in offline
• Can’t inject real-Rme intelligence • Drives operaRonal intelligence and • Good for BI, analytics, ML
• PersonalizaRon is very limited real-Rme decisioning • Inappropriate for real-time use
Adapt at the speed of business • Quick to deploy and adapt cases - customer data distributed
across many nodes
• Data is fragmented • Sub-second response Rme
• Dependency on app vendors • Significant amount of time for
• Distributed architecture, supports complex data queries
• Huge investment required in scale, massive scale
HA, DR, security – every Rme across multiple nodes
Confidential 8
The Digital En0ty Data
Enrichment
• KPIs Interac4ons
• Consent
• Data schema • Churn,…
Digital Entity
• Unifies everything you
know about the customer:
transactions, interactions,
events, and master data
Orders Campaigns
• Enriched with new fields
• All systems, any
technology, any format
• Auto-discovery
Payments Network
Events
© 2021 K2View Proprietary & Confidential © 2021 K2View Proprietary & Confidential 9
Micro-Databases Data
Enrichment
• KPIs Interactions
• Data is extracted, enriched, • Consent
• Churn,…
transformed, and stored
Micro-Database
into micro-DBs
• One micro-DB per
customer, compressed by
90%
Orders Campaigns
• Each micro-DB is secured
with its own encryption key
• Data sync rules for optimal
performance Compressed Secured In-memory
• Distributed, high-scale,
high-performance Payments Network
Events
• Patented technology
© 2021 K2View Proprietary & Confiden7al © 2021 K2View Proprietary & Confiden7al 10
Example
Tradi5onal
DB
Retrieve specific customer’s invoice
30M 12 invoices 7 Years

customers 1 invoice / month / customer amount of data
Tradi5onal DB
30,000,000 x 12 x 7
= 2.5 Billion records
Confidential 11
Example
Retrieve specific customer’s invoice
Micro-DB
1 12 invoices 7 Years
customer 1 invoice / month / customer amount of data
K2View Micro-DB: 1 x 12 x 7 = 84 records

Confidential 12
Making every customer experience
personalized and profitable
Micro-DB
Real-time data access, transformation, encryption
Real-time personalization at the “moment of truth”
Real-time intelligence: churn, NBO, campaign decisioning,…

1
customer
Across 100s millions of customers, in parallel
K2View Micro-DB: 1 x 12 x 7 = 84 records

Fabric Architecture
© 2021 K2View Proprietary & Confidential 14

Cloud Applica5ons
Customer 360˚ Self-Service
Segmenta5on AI/ML
Data Mobile
lake Apps
NoSQL SaaS
Stores Apps
Batch Message-
Data Based
Data
Social
RDBMS
Media
Data Log-Based
Data
Enterprise Apps Virtualiza5on Data
Lakes/ DWH
Stream Data
IoT

Data Fabric
Data Cloud
Lakes/ DWH Applica5ons
On-premise
Architecture
applications Self-Service
Data Delivery
Layer
Data Lakes/
IVR
DWH
Authentication
Engine
Data Masking
Layer
AI/ML Segmenta5on
Data Transformation
and Orchestration
NoSQL Smart-Sync SaaS

Stores Apps
Batch Controller Message-
Data Based
Encryp<on Data
Engine
RDBMS Social
Media
Micro-DB
Manager
Data Log-Based
Enterprise Data Data
Virtualization
Apps Lakes/ DWH
Stream Data
AI/ML IoT
engines
Data flow in the
Cloud Applications
Customer Self-Service
360˚
K2View Data Fabric
Data Delivery
1 Layer
Digitalization IVR
Authentication 1
Engine
On-premise Data Masking Social Web service relays

applica5on Layer Media
data access request
from user applica5on
Data Transformation
and Orchestration

Stores Apps
Data Based
Encryp<on Data
Engine
RDBMS Social
Media
Micro-DB
Manager
Data Log-Based
Virtualization
Apps Lakes/ DWH
Stream Data
AI/ML IoT
engines
Data flow in the
Cloud Applications
360˚
K2View Data Fabric
Data Delivery
1 Layer
Digitaliza5on IVR
2 Authen<ca<on 2
Engine
On-premise Data Masking Social Authenticates and

applica5on Layer Media
authorizes user to
proceed with data
Data Transforma<on
and Orchestra<on access
Stores Apps
Data Based
Encryp<on Data
Engine
RDBMS Social
Media
Micro-DB
Manager
Data Log-Based
Virtualiza5on
Apps Lakes/ DWH
Stream Data
AI/ML IoT
engines
Data flow in the
Cloud Applica5ons
360˚
K2View Data Fabric
Data Delivery
1 Layer
Digitaliza5on IVR
2 Authentication 3
Engine If not CDC, checks
On-premise Data Masking Social
micro-DB sync rules
applica5on Layer Media and refreshes data
from source systems.
Data Transforma<on
and Orchestra<on
If data was refreshed,
NoSQL Smart-Sync SaaS encrypts, compresses
Stores
Batch
3 Controller Message-
Apps
and stores it in the
Data Based
Data micro-DB.
Encryption
Engine
RDBMS Social
Media
Retrieves data from
Micro-DB micro-DB into memory
Manager
for processing.
Data Log-Based
Virtualiza5on
Apps Lakes/ DWH
Stream Data
AI/ML IoT
engines
Data flow in the
Cloud Applications
360˚
K2View Data Fabric
Data Delivery
1 Layer
Digitaliza5on IVR
2 Authentication 4
Engine
On-premise Data Masking Social Performs relevant

application Layer Media
data transforma5on,
orchestra5on, and
Data Transforma<on
4 and Orchestra<on enrichments as
defined
Stores
Batch
Apps
Data Based
Encryption Data
Engine
RDBMS Social
Media
Micro-DB
Manager
Data Log-Based
Virtualiza5on
Apps Lakes/ DWH
Stream Data
AI/ML IoT
engines
Data flow in the
Cloud Applica5ons
360˚
K2View Data Fabric
Data Delivery
1 Layer
Digitalization IVR
2 Authentication 5
Engine
On-premise Data Masking Social Optionally, applies

5 Layer
application Media
dynamic data masking
logic
Data Transformation
4 and Orchestration

Stores
Batch
Apps
Data Based
Encryp<on Data
Engine
RDBMS Social
Media
Micro-DB
Manager
Data Log-Based
Virtualization
Apps Lakes/ DWH
Stream Data
AI/ML IoT
engines
Data flow in the
Cloud Applica5ons
360˚
K2View Data Fabric
Data Delivery
1 6 Layer
Digitaliza5on IVR
2 Authen<ca<on 6
Engine
On-premise Data Masking Social Sends processed data

5 Layer
application Media
to data consuming
application
Data Transformation
4 and Orchestration
Updates active meta
Stores 3 Apps data
Data Based
Encryption Data
Engine
RDBMS Social
Media
Micro-DB
Manager
Data Log-Based
Virtualiza5on
Apps Lakes/ DWH
Stream Data
AI/ML IoT
engines
Architecture
Data Consumers
Segmentation Data Lake, DWH Customer 360˚ Cloud Applications AI/ML IVR Mobile Apps Logging & Monitoring (JMX)
Data Sources
Synchronous Asynchronous (OUT)
Search
API JDBC ODATA Streaming (KaMa)
(ElasticSearch)
Data Lake
DWH Connec5vity
In-Memory
Synchronous
NoSQL Stores Access Control Data Delivery

Schema
API
RDMBS JDBC Micro-DB Manager
CI / CD Pipeline
Business logic
Smart SynchronizaDon
Dynamic Masking
Transformation
Enrichment
Cloud Apps
Asynchronous (IN) Data flow
orchestra5on
Log-Based Data Data Encryption

On-premise
Real-Time IdenLty
(CDC via Kafka) and Compression

Apps
Sync rules
ResoluLon
Stream Data
(Kafka)
IoT Web services
Message-Based
Data (JMS, MQS) Data Catalog Graph Database Distributed Database
Social (OrientDB) (Cassandra DB) Security policies
Architecture
Data Consumers
Segmentation Data Lake, DWH Customer 360˚ Cloud Applications AI/ML IVR Mobile Apps Logging & Monitoring (JMX)
1
Data Sources 1
Synchronous Asynchronous (OUT) Relay data access request
Search 2
API JDBC ODATA Streaming (KaMa) Authenticate and authorize
(ElasDcSearch)
Data Lake
DWH 3
5 Retrieve data from
In-Memory Request Push distributed DB into memory
Synchronous (if not already in memory)
2 9
NoSQL Stores Access Control Data Delivery 4
Request Trigger data refresh if needed,
API
based on sync rules
4 6 7 8 3
Response 5
RDMBS JDBC Get data from external
Micro-DB Manager
CI / CD Pipeline
sources
Smart SynchronizaDon
Dynamic Masking
TransformaDon
6
Enrichment
Transform and orchestrate
Cloud Apps 10 data according to defined rules
Asynchronous (IN)
7
Enrich with new data, not
available in source systems
Log-Based Data Data EncrypDon
On-premise
Real-Time IdenLty
(CDC via KaMa) and Compression 8

Apps Mask data as needed, per
ResoluLon
user role
Stream Data
Push (Kafka) 9
Deliver to consuming app, and
IoT in parallel: encrypt, compress
Message-Based and store into distributed DB
Data (JMS, MQS) Data Catalog Graph Database Distributed Database 10
Concurrently, handle incoming
Social (OrientDB) (Cassandra DB) streaming updates from sources
Fabric for Opera7onal Analy7cs
Source Systems Sync Mechanisms Target Systems
K2View Opera3onal Fabric 1) CDC to Ka*a

ERP On Premise
RDBMS
Digital Entity
(micro DBs)
Data Lake
2) Data Orchestration
Push to RDBMS(s) Cloud Data
Warehouse
SaaS
Applica8on
Internal Other
Application Analy8cs
Systems

Fabric for Opera7onal Analy7cs: Batch
Source Systems Target Systems

Sync Mechanisms
K2View Operational Fabric

ERP
Bulk Update of Digital RDBMS 1
Digital Entity En8ty at Defined
(micro DBs) Batch Interval
Data
Lake RDBMS Cloud
Data
Warehouse
SaaS Via Data
Application Orchestration
Other
Internal Analytics
Applica8on Systems

Customer-centric opera7onal use cases
Customer 360 Cloud Enablement
Gain a real-time, Migrate data from legacy
single view of the systems to new cloud
customer applica;ons
Operational
Intelligence Test Data Management
Real-;me churn Provision test data on
predic;on, credit demand to accelerate
scoring, fraud detec;on dev cycles, work agile
Data Privacy IT Modernization

& Governance
Build new applica;ons on top
Compliance with
of Digital En;;es and gradually
regula;ons: GDPR,
re;re legacy systems for cost
CCPA, LGPD,…
ra;onaliza;on

Delivering business value at scale
Digital Cloud-based Data Privacy
Transformation Customer 360 and Compliance
• 130M customers, 609 systems, • 13M customers in 8 countries in LATAM • Comply to CCPA & CPRA, while reducing
5B changes/ day • Customer 360 operational costs of compliance
• Customer Data Hub, Azure • Hybrid deployment: Data Fabric on • DSAR intake to fulfillment, hundreds of
Oracle Cloud, data sources on-prem DSARs per month
• 30% reduc*on in dev and
maintenance costs • Cost saving of $5M per year • Automated data discovery, lineage, and
orchestration for real-time
• 50% reduc*on in core • Data latency reduced access, mask and purge
processors from minutes to mS
Network Event Tokeniza4on and Test Data

Correla4on Fraud Preven4on Management
• Real-time correlation of network events • 2.5B credit-cards (micro-databases) • Silo application stacks for 3 companies,
(250M/m) to customers & services • Real-Lme tokenizaLon BSS & OSS, 100 data sources
• 2,000 dispatches avoided per month • Deployed on Google Cloud Plaòrm • Migrating into one Amdocs stack
(45% reduction) • Provisioning test data: from weeks to
• Suppor*ng Ac*ve-Ac*ve and
• 25% improvement in Average Handling embedded architecture of Disaster minutes, earlier discovery of defects
Time (AHT) Recovery • Implementation in days
• 25% improvement in CSAT • Reuse CDH integrations

Sample Use Cases
Summary & How can we help ? • Analytics Pipelines
• Digitalization
• Data Integration Platform
• 360° Anything
• M&A Consolidate enterprise data needs and reduce cost • Distributed Integration
• Next best action
• Get an Integrated view of your customers • Operational intelligence
• Fault correlation
• Cost reduction in legacy applications and technology licenses • Cloud Migration
• Privacy
• No massive multi year Transformation • Test Management
• No throwaway – we build on existing investments

• Cost reduction in regression test automation
• Get faster time to market for new service delivery/DataOps
• Solve multiple data challenges – with data centric approach
• Next step – Demonstrate solution to Team

Thank You.

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K2View Overview

Presented by: Suresh Eswarawaka

© 2021 K2View Proprietary & Conﬁden7al

© 2021 K2View Proprietary & Conﬁden7al 2

Tier-1 companies & partners, worldwide

© 2021 K2View Proprietary & Conﬁden7al 3

© 2021 K2View Proprietary & Conﬁden7al 4

Deliver great customer experiences • EﬀecRve for processing big data

Deliver great customer experiences • EﬀecRve for processing big data

Deliver great customer experiences • EﬀecRve for processing big data

30M 12 invoices 7 Years

K2View Micro-DB: 1 x 12 x 7 = 84 records

Real-time intelligence: churn, NBO, campaign decisioning,…

K2View Micro-DB: 1 x 12 x 7 = 84 records

© 2021 K2View Proprietary & Confidential 14

Customer 360˚ Self-Service

© 2021 K2View Proprietary & Conﬁden7al 15

NoSQL Smart-Sync SaaS

On-premise Data Masking Social Web service relays

NoSQL Smart-Sync SaaS

On-premise Data Masking Social Authenticates and

On-premise Data Masking Social Performs relevant

On-premise Data Masking Social Optionally, applies

NoSQL Smart-Sync SaaS

On-premise Data Masking Social Sends processed data

NoSQL Stores Access Control Data Delivery

RDMBS JDBC Micro-DB Manager

Log-Based Data Data Encryption

(CDC via Kafka) and Compression

(CDC via KaMa) and Compression 8

Source Systems Sync Mechanisms Target Systems

K2View Opera3onal Fabric 1) CDC to Ka*a

© 2021 K2View Proprietary & Confidential 25

Source Systems Target Systems

K2View Operational Fabric

© 2021 K2View Proprietary & Conﬁden7al 26

Data Privacy IT Modernization

© 2021 K2View Proprietary & Confidential 27

Network Event Tokeniza4on and Test Data

© 2021 K2View Proprietary & Conﬁden7al 28

• No throwaway – we build on existing investments

© 2021 K2View Proprietary & Confidential 29

© 2021 K2View Proprietary & Conﬁden7al 30

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