INTERNAL FACTOR EVALUATION (IFE)

CRITICAL SUCCESS WEIGHT RATING SCORE

STRENGTHS
FACTOR
STRATEGIC LOCATION 0.15 3 0.45 1.85
AUTHENTIC RECIPES 0.2 4 0.8
FRESH HOMEMADE 0.15 4 0.6
INGREDIENTS
LIMITED MENU 0.1 3 0.3 1.3
WEAKNESES DIVERSITY
OPERATIONAL 0.2 3 0.6
DEPENDENCY
COMPETITIVE 0.2 2 0.4
LAND SCAPE
TOTAL : 1.00 3.15

The table shows that Lomi Queen got a score of 3.15 in the internal factor matrix; 1.85 came from
strengths and 1.3 came from weaknesses, which means Lomi Queen's strengths are greater than its
weaknesses.

EXTERNAL FACTOR EVALUATION (EFE)

CRITICAL SUCCESS WEIGHT RATING SCORE

PORTUNITIES
FACTOR
POSSIBLE EXPANSION 0.2 4 0.8 1.85
MENU INNOVATION 0.15 3 0.45
DELIVERY AND 0.1 3 0.3
TAKEOUT
COMMUNITY 0.1 3 0.3
ENGAGEMENT
THREATHS
CHANGING CONSUMER 0.05 1 0.05 1.13
PREFERENCE
ECONOMIC 0.12 2 0.24
INSTABILITY
WEATHER CONDITION 0.08 3 0.24
HEALTH AND SAFETY 0.2 3 0.6
REGULATIONS
TOTAL : 1.00 2.98

The table shows that Lomi Queen got a score of 2.98 in the external factor matrix; 1.85 came from
opportunities and 1.13 came from threats, which means Lomi Queen's opportunities are greater than its
threats.