Innovative Marketing

Content

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 What is Marketing?

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 Key
• The most important thing to any
business is its customers

• A business cannot survive without

customers buying products and
services from it.

• Marketing is about knowing who

your customers are, what they want,
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where and when they want it.
 Definition
• Marketing Involves:
– Knowing what your customers want.
(identify)
– Knowing what they might want in the
future. (anticipate)
– Providing products and services that your
customers will want to buy. (satisfy)
– Bringing more money into the
organization from selling the products
than your organization spends on making
the products. (profitably)
– Planning and organizing to achieve all of
this. (management process)
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 Definition
• Marketing is the
management process
used to identify,
anticipate and satisfy
customer needs
profitably.

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Focusing on the Customer

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Consumer-Centric Marketing
 Marketing involves an exchange process.
 That is, customers will pay money to a
business in exchange for goods and services.
 We are all customers because we all buy
goods and services.
 We will buy these from retailers or direct
from the producers.
 It costs the producers money to make
these goods.
 It also costs the retailers money to
provide a shop and staff to sell these
goods.
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 Focusing on the customer

 These businesses have to exchange the

goods for money.
 They aim to get more money form the
customers than it costs them to make
and sell the goods.
 The extra money is called profit.
 Organizations need profit so they can
survive and improve the business.

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 Focusing on the customer
Marketing involves an
exchange process.

Get more customers to buy

Get each customer to buy more

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 Sales revenue & Cost

• Money received from selling goods &

service.
• Without customers a business can’t
exist.
• To get customers to buy goods,
organization need to:
1. Know what the customers want
2. Have the right product
3. Sell it at the right price
4. Sell it in the right place
5. Tell the customers about the product and
11 gain attention. Do promotions.
Consumer-Centric Marketing

 Sale Orientation
 Product Orientation
 Market / Customer orientation

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Consumer-Centric Marketing
 Sale Orientation
 Some businesses are more
concerned with selling lots of goods
even if the goods don’t satisfy their
costumer.
 Customers who buy from these
organizations may buy once but not
return.
 Next time they may go to a
competing company that has a
better product or better service.
 Product Orientation
13  Market / Customer orientation
Consumer-Centric Marketing
 Sale Orientation
 Product Orientation
 some businesses are more
concerned in producing improved
products without knowing who is
going to need them.
 In some cases without knowing if
anyone needs them. They will hope
that someone will buy what they
have made.
 Market / Customer orientation
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Consumer-Centric Marketing
 Sale Orientation
 Product Orientation
 Market / Customer orientation
 Businesses that find out what
customers want and then make
decisions to satisfy their customer
are customer focused.
 Customers are satisfied with what
they buy they are more likely to
return to buy that product again and
may tell their friends and relatives.
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What is customer & consumer
Transaction / Trade

Seller exchange Buyer

The person or org. who purchases the

goods/ services is known as the
customer.
The goods/services will be used or
consumed
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by the consumer .
What is customer & consumer
Transaction / Trade

Seller exchange Buyer

Grocery mother

consumer

customer

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 Buyer Seller Consumer Customer

Mother

Child

Man

Students

Business

Retailer

Teacher

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THE END