INTRODUCTION This research delves into a fascinating intersection: how SOR ee a eC) COO ue te oe ere ideal, and social self-images interact with these high-tech Ce MC ed Tec ee ue Ce I ROL PASS ORR RO a oe ear ed interact with these high-tech spaces and ait STATENENT Oe ccc keris Cee noc) ee as) product development strategies to foster deeper customer} PLE MnSr ts , Pepa 2h Shops Se Cn Cae nGriCn eer Cenc Rie tytets Pa ie ape go THEORY Meats sie ae OTE ue ee ee AIL TA ee ee eee eee een goals in shaping traditional and new methods of measuring self-image congruence, Robotic Coffee shops +The study found that the new method was more predictive of consumer re ere + This is because the new method measures the overall degree of congruence between a person’s self-concept and their perception of a product or brand, while the traditional method only measures the discrepancy between the two RESEARCH FRANEWORK METHODOLOGY ol Quantitative methods, sample size of 200 ( Pera 4 PMC ee UCR ce “ GENEL am KX ENE el oe OR) + DESO eon UL } X cried DATA ANALYSIS VF ~ 7 NurDamiaAyiersh Ana Qstina pissin bint Azman ©; — e Sai Se oS sett pari e Alara wien & . ‘Abdul Halim