Shanel “Shel” Lang

The Complete Real Estate Professional

(808) 640-4934

Home Marketing Plan 808RealEstateHI@gmail.com

© 2020 Buffini & Company. All rights reserved.

Marketing Plan
for Your Home
Marketing matters! I am committed to getting your home sold to the best
possible buyer in a timely manner. Below are the steps I will take:

1 Competitively 2 Advise on 3 Prepare 4 Proactively 5 Create 6 Network

price your property and submit promote the maximum with the best
home. enhancements accurate property exposure for agents and
for optimal information to to my the property. tap into my
viewing. the Multiple database. nationwide
Listing Service referral
(MLS). network.

The next few pages outline

what you can expect from
me on your home-selling
journey. From complete
transaction management
to communication and
negotiation, I will ensure
this process is as smooth
as possible for you.

1
In-Depth
Market Analysis
I will complete this for you at the beginning of your journey
to show how your home compares to others in your area. 4 Bedrooms
3 Full Baths
2 Car Garage
You’ll receive: Location: Excellent
Condition: Immaculate

1 A thorough 2 A written Fair Market Evaluation 3 Bedrooms

inspection and of your property and explanation 2.5 Baths
2 Car Garage
assessment of of the optimal pricing strategy Location: Excellent
your property for your home. Condition: Good
location, style and
condition.
3 An estimate of expenses
and costs to show you
the net proceeds when
your sale is complete!

2
Property
Enhancement
Next up, we will maximize the value
of your home with:

1 A written Home 2 Recommendations for minor

Enhancement repairs and improvements to
Checklist — small help sell your property for
tasks to get your the highest price possible.
home in top shape.
Examples include
painting the living 3 Access to a list of the most
room, repairing reliable and dependable home
the back gate or improvement workers in the
power washing the marketplace.
siding.

3
Clear and Open
Communication
Once your home is on the market, I’ll be
there to guide you every step of the way.

1 You’ll receive a copy of the MLS printout to

review for accuracy.

2 I’ll call you weekly to report

showing activity and give
buyer feedback.

3 We’ll meet periodically

to review market
conditions and adjust
our marketing strategy
as needed to get your
home sold.

Transparency is key.
I will keep communication
lines open to ensure you are
comfortable and confident with
all parts of the transaction.

4
Negotiating and
Structuring the Sale
When prospective buyers come along, you can count on me to:

1 Carefully 2 Qualify prospective 3 Negotiate the strongest

review and buyers and research terms to create a solid
present all their lending options transaction that will
offers for your to increase the close on time without
consideration. likelihood that they any surprises.
can secure financing.

5
Complete
Transaction
Management
Once we’ve secured a qualified
buyer, I promise to smoothly navigate
you through the transaction.

1 Count on me 2 Stay on top of

to manage all all other matters
the details of to be sure your Transaction
Checklist:
your real estate real estate
✓ Fin a n cin
transaction on a transaction g
✓ I n sp ec ti
daily basis. closes in a timely on s
✓ V en d or
fashion and with Coo rd in a tion
✓ D is cl os u
as little stress as re s
✓ T it le
possible.
✓ A p p ra is
a ls
✓ H ome R ep
a ir s
✓ Fin a l W
a lk - T hru
✓ B yla w s
✓ A ss oc ia ti
on D oc u m en
✓ M ov in g ts
Coo rd in a tion
✓ A n d M or
e