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Convert • The Pricing Workshop

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The Weekly Workflow™

1 2 3
Post It Monday

Monday Tuesday Wednesday Thursday Friday

Daily Wins

Wins Worked Improve

• • •
Finish It Friday

• • •

• • •

Scale • Create Flow™

Convert • The Pricing Workshop
The Pricing Upgrade™

Convert • The Pricing Workshop

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The Confidence Bypass™

History Competition Need

Where has low self-esteem stopped you from Do others in your industry charge more than you? Forget about you. What do your prospects,
charging more, or growing your business? clients, and the market need from you?

Why is enough enough? Are you as good as them, or better? How would they hope you showed up?

Convert • The Pricing Workshop

The Cost of Not™
Cost of Inaction Return on Investment
Immediate pain | What does it cost them in the short term not to work Quick wins | What’s the best result they could get from you in the rst 30,
with you 60, or 90 days?
Short Term

Long-term illness | What does it cost them in the long term not to work Transformation | What can they achieve with you long-term? Who else
with you? Who else does that e ect? How does it hurt their business, and does that e ect? How does it hurt their business, and how does it hurt
how does it hurt them? them?
Long Term

Convert • The Pricing Workshop

The Fast Fix™
What is their burning oil rig? How can you deliver a quick win?

What can you remove from your program to make it easier to understand, easier to buy, and easier to
implement?

Would you pay a premium to get xed fast?

Is there anything you might need to add?

Convert • The Pricing Workshop

The Price:Value Ratio™

Convert • The Pricing Workshop

The New Price Picker™

Now Higher/Lower Now

How much is it? How much is it?

Convert • The Pricing Workshop

Convert • The Pricing Workshop
Convert • The Pricing Workshop
Convert • The Pricing Workshop
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Next …
Takeaways

Actions

Communications

Convert • The Pricing Workshop