According to Peter Drucker, the aim of marketing is to make _______________

unnecessary. a) selling
Customer satisfaction is a key building block for developing and managing
_______________ relationships. b) customer
Marketing is more than just selling and advertising; it involves
_______________ customers and managing relationships. b) engaging
Market offerings include a combination of products, services, information, or
_______________. b) experiences
Marketing involves creating, maintaining, and growing desirable
_______________ relationships. b) customer
Understanding customer needs and wants is the _______________ step in
marketing. b) first
Human needs are states of felt _______________. b) deprivation
Wants are shaped by _______________ and individual personality. b) culture
The marketplace is constantly changing, and the ability to change has become a
_______________ advantage. a) competitive
The explosive growth in digital technology has fundamentally changed the way
we _____________. a) live
1) Project management involves achieving unity of purpose and setting
achievable goals within given ____________ parameters. d) team
2) Planning breaks an activity into a series of structured manageable tasks, co-
ordinates these tasks, and ____________ progress. b) monitors
3) Delegation extends the capacity to manage and frees the leader from
____________ tasks. d) critical
4) Team building is about using the skills and capacity of the team to the optimal
level, with a focus on ____________. a) competition
5) Crisis management involves taking urgent action in response to unexpected
events and is a ____________ process. a) Reactive
6) The basis of control is the ability to ____________. a) change
7) Good control systems detect and rectify problems before they become
____________. a) urgent
8) Control systems can operate as simple ____________. a) loops
9) Inputs in the control equation include ____________. d) all of the above
10) Efficiency in control refers to how well inputs are ____________. a) utilized

1) What are the two main components of the marketing environment?

b. Microenvironment and macroenvironment
2) What is the primary job of marketing management?
d. Setting company objectives
3) What do suppliers provide to the company?
a. Goods and services
6) What is a public in the context of the marketing environment?
b. Any group with an interest in or impact on the organization’s objectives
8) What does the macroenvironment consist of?
b. Larger societal forces affecting the microenvironment
9) What is demography the study of?
c. Human populations
10) What does the economic environment consist of?
c. Economic factors that affect consumer purchasing power and spending
patterns
1. What is the first aspect of a situation analysis?
b. Internal environment
1. What does the marketing manager need to review regarding
organizational resources?
c. Only technological resources
2. What is an essential measure in evaluating the performance of the
current marketing strategy?
c. Profitability
1. What is part of the review of current and anticipated organizational
culture and structure?
d. Sociocultural trends
1. What is the broadest issue in a situation analysis?
d. Political trends
 1. What do customers have in terms of preferences and choices in most
industries?
c. Unlimited choices
1. What is the truism about any economy?
b. It inevitably changes
2. What is closely tied to legal and regulatory issues?
b. Political trends
2. What do sociocultural factors profoundly affect?
c. The way people live and buying behavior
1) What is the major function of marketing goals?
c) Both a and b
3) What does psychographic segmentation focus on?
c) Social class, lifestyle, or personality characteristics
4) What does a mission statement act as in an organization?
a) A sales pitch
5) What does market targeting involve?
c) Deciding which and how many segments to target
6) What strategy focuses on what is common in the needs of consumers?
a) Undifferentiated marketing
7) What is the purpose of differentiated marketing?
c) To target several market segments with separate offers
8) What does concentrated marketing strategy involve?
d) Both a and c
10) What does a vision statement seek to answer?
b) "What do we want to become?"
1) What is the focal point of the marketer’s effort in the context of
consumer behavior?
a) Purchase decision
3) What is the starting point for understanding consumer behavior
according to the passage?
 d) Consumer characteristics
1) What does the buyer's decision process include?
b) Need recognition, information search, alternative evaluation, purchase
decision, and post-purchase behavior
8) What plays a significant role in consumer behavior according to
Figure 5.2?
b) Cultural, social, personal, and psychological characteristics
1) What is the most basic cause of a person’s wants and behavior,
according to the passage?
c) Psychological factors
1) What can damage an organization’s reputation according to chapter 7?
b) Poor performance or ethical misconduct
2) What does social responsibility consist of?
b) Four dimensions
3) What do economic and legal responsibilities serve according to the
passage?
d) All of the above
4) What do ethical marketing decisions help build according to the passage?
c) Trust and long-term marketing relationships
5) What is sustainability focused on maintaining?
b) Natural environment
6) What is the deceptive marketing practice that involves misleading
consumers about a product’s environmental friendliness?
a) Green marketing
7) What is an ethical issue, according to the passage?
b) An identifiable problem requiring ethical evaluation
8) What can ethical issues in the marketing program develop into if not
addressed?
b) Legal problems
9) What is at the top of the pyramid of social responsibility?
c) Philanthropic responsibilities
10) What does strategic philanthropy involve, according to the passage?
d) Legal commitments

1) Which factors influence how a buyer perceives and reacts to stimuli?

a) Cultural, social, personal, and psychological factors
 6) Which of the following is an example of a psychological factor
influencing consumer behavior?
a) Cultural values
1) Which factor includes shared value systems based on common life
experiences and situations?
a) Culture
2) When does the buyer's decision process begin, according to the
passage?
b) Before the actual purchase decision

2) How does demographic segmentation divide the market?

c) Based on age, gender, family size, and more
9) How can market segments be useful?
d) All of the above

4) Who are included in marketing intermediaries?

b. Resellers, physical distribution firms, marketing services agencies, and
financial intermediaries
7) Who are the most important actors in the company’s microenvironment?
c. Customers

1. Why is a periodic assessment of marketing objectives necessary?

b. To ensure consistency with the firm’s mission and changing environments
1) Why is learning about the whys behind consumer buying behavior
often challenging for marketers?
a) Consumers provide detailed answers
5) According to the marketing concept, what must a company do to be
successful?
b. Provide greater customer value and satisfaction than its competitors