Nose-to-Tail Pet Shop

& Grooming Salon

Critical Success Factor Weight Rating Score

Well-trained and experienced groomers 0.16 3 0.48
with expertise in handling various breeds

High-quality grooming services, including 0.15 4 0.6

bathing, haircuts, nail trimming, and other
STRENGTHS

specialized treatments

1.88
Convenient location and flexible scheduling 0.11 4 0.44

Proactive communication with customers,

such as appointment reminders and follow- 0.12 3 0.36
ups.

Potential disruptions if key staff members 0.09 3 0.27

leave
WEAKNESSES

Inconsistent revenue during slow periods 0.24 4 0.96

1.49
Dependence on technology for 0.10 2 0.2
appointments, billing, and record-keeping

Recruitment and training costs associated 0.03 2 0.06

with frequent staff changes
Total 1 -

Internal Factors Evaluation (IFE) Matrix

1 – Poor Response

2 – Average Response

3 – Above Average Response

4 – Superior response
 Based on the provided scores, it shows that Nose-To-Tail has a higher total score for
strengths (1.88) compared to weaknesses (1.49). Nose-To-Tail seems to have notable strengths,
indicating positive aspects that can contribute to its success. Identified weaknesses above include
dependence on skilled staff, seasonal demand fluctuations, technological dependencies,
dependence on the local economy, staff turnover, and a limited online presence. In summary,
Nose-To-Tail appears to have a solid foundation with more strengths than weaknesses. However,
it is crucial to address the identified weaknesses strategically to ensure continued growth and
success. Regular reassessment and adjustment of strategies will help maintain a competitive edge
in the pet grooming industry.