ACCEPTABILITY OF CONSUMERS

TOWARDS RABBIT MEAT AS AN

ALTERNATIVE TO PORK IN INTRAMUROS

GALLENTES |QUIAMBAO | GARCIA | SUNGA | PONTILLAS

ABSTRACT
The study aimed to assess the acceptance of
rabbit meat as a pork substitute in Intramuros,
Manila. A quantitative survey-style questionnaire
with 376 participants revealed high acceptance
of rabbit meat, but some still considered rabbits
as pets. The study suggests rabbit meat can be a
sustainable protein source and a viable option for
regional markets in the Philippines, making it a
viable alternative to pig.

INTRODUCTION
Concept
- Researchers explore why rabbit meat, despite its
cholesterol-benefits, is not widely available in the
Philippines' local markets, despite its popularity in the
Mediterranean region.

Background of the Study

- Rabbit meat, gaining popularity in the
Mediterranean region, offers quality, consistency,
HYPOTHESIS flavor, safety, and environmental sustainability,
appealing to consumers seeking alternatives to pork.
There is no significant
difference on the level of
acceptance of consumers on
rabbit meat as a substitute to
METHODS AND
pork, when group according
to their demographic profile MATERIALS
INSTRUMENT STASTICAL TREATMENT
Google Form Weighted Mean, Percentage
and Frequency

RESPONDENT RESEARCH DESIGN

RESULT
Consumers of Intramuros Descriptive
Quantitative

RESPODENT DEMOGRAPHIC PROFILE

41 years 18 – 20 years old
Male 64.30 %
36 – 40 years old 7.9% 10.1%
8.4%

Less than ₱ 11, 690 44.40 %

Female 34.10 %
31 – 35 years old
14.2%
₱ 11, 690 – ₱ 23, 381 22.10 %

₱ 23,381 – ₱ 46, 761 25.90 %

LGBTQ 1.60 %
21 – 25 years old

₱ 46, 761 – ₱ 81, 832

45.2%

26 – 30 years old 6.30 %

14.2%

₱ 81, 832 – ₱ 140, 284 Above 1.40 %

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DISCUSSION
The study explores the acceptance of rabbit meat
among Filipino young adults, primarily college
undergraduates, Roman Catholics, and Tagalogs. The
majority have a monthly income of less than ₱ 11, 690,
driven by a desire to lower food expenses. Consumers
express positive attitudes towards rabbit meat in areas such
as attitudes, values, personal norms, and beliefs, except
behavior. They welcome the idea of diversifying their
protein intake and are aware of its nutritional benefits. Safety
is the most influential factor, with men being more inclined
due to their adventurous nature. Acceptance is higher in
lower income brackets due to affordability.