TASK PERFORMANCE IN

ETREPRENEURSHIP IN TOURISM AND

HOSPITALITY

SUBMITTED TO: Marron Wyo Buenaventura

SUBMITTED BY:

John Carlo Inocencio

Daniel Teodoro
Socorro Ramos, also known as Nanay Coring, is a prominent Filipino businesswoman and the co-founder
of National Book Store, the largest retail bookstore chain in the Philippines. She was born on September
23, 1923.

Socorro Ramos and her husband, Jose Ramos, established a small stall in Escolta in 1940, where they
sold supplies. Over the years, the business grew into a chain of bookstores with branches throughout the
country. In the 1990s, the chain had about 50 branches, and it has since expanded to have 145 branches.
National Book Store currently has over 3,000 employees and fully operational subsidiaries.

Socorro Ramos is known for her hands-on approach to running the business and even designed the
company's logo herself. At the age of 98, she is one of the most successful entrepreneurs in the
Philippines and is estimated to have a net worth of USD 3.1 billion, making her one of the country's
richest people.

Socorro Ramos worked as a salesperson in a bookstore before starting her career in publishing and retail.
At the age of 19, she and her spouse opened the National Book Store in Escolta with PHP 200 capital,
offering children books and school materials. At the time, the Japanese censored publications, and
books, including her rapidly growing company. She and her spouse added to their income by selling
other goods like soaps and candles. Additionally, their store burned destroyed in 1945 during the Battle
of Manila. Rebuilding their store at a new location on Rizal Avenue, they had to start over with the books
they had salvaged. Regretfully, in 1948 another typhoon destroyed their establishment.

Despite these challenges, Socorro and Jose persisted. Their rebuilt store now has a mezzanine, and
they've expanded their inventory to include toys, presents, periodicals, and greeting cards. They
expanded their workforce and established new branches in other areas. By including their three children,
Alfredo, Benjamin, and Cecilia, they turned the gathering into a family gathering. By the 1990s, they had
about 50 branches across the country. By 2020, they will have 145 branches and over 3,000 employees.
Socorro Ramos's story is truly inspiring, and there are several realizations and learnings we can take
away from her journey:

1. Determination and Perseverance: Socorro Ramos started with a small stall and faced numerous
challenges along the way. However, she remained determined and persevered through difficult times.
Her unwavering commitment to her business goals is a testament to the power of perseverance.

2. Customer Focus: Socorro Ramos understood the importance of putting customers first. She recognized
that providing quality products and excellent customer service were crucial to building a successful
business. By prioritizing the needs and satisfaction of her customers, she was able to establish National
Book Store as a trusted and beloved brand.

3. Adaptability and Innovation: Socorro Ramos was not afraid to adapt and innovate. She recognized the
changing landscape of the book industry and embraced new technologies and trends. This willingness to
evolve and stay ahead of the curve allowed National Book Store to thrive in a rapidly changing market.

4. Hands-On Leadership: Despite the growth of National Book Store, Socorro Ramos remained actively
involved in the day-to-day operations of the business. Her hands-on leadership style and attention to
detail ensured that the company maintained its high standards and continued to provide exceptional
products and services.

5. Strong Work Ethic: Socorro Ramos's success can be attributed to her strong work ethic. She worked
tirelessly to build and expand her business, often going above and beyond what was expected. Her
dedication and commitment to her craft serve as a reminder that hard work and perseverance are
essential ingredients for success.

6. Generosity and Philanthropy: Socorro Ramos is known for her generosity and philanthropic efforts.
She has supported various educational initiatives and scholarships, emphasizing the importance of giving
back to the community. Her philanthropy serves as a reminder that success should be accompanied by a
sense of responsibility towards others.

Overall, Socorro Ramos's story teaches us the value of determination, customer focus, adaptability,
hands-on leadership, strong work ethic, and giving back to the community. These lessons can be applied
not only to business endeavors but also to various aspects of life.

Over the years, National Book Store expanded and changed, seizing new chances and adjusting to
market shifts. Sustained success in any industry requires the capacity to innovate continuously and
adjust to changing conditions. Socorro Ramos made a significant contribution to the advancement of
reading and education in addition to the economic world. The narrative tells us that companies can
positively influence society and leave a legacy.