“Sustainability is about the effects of today's actions on our

future”said by Emma Watson. But who is she?

Emma Watson is a 33-year-old British model actress and activist who played a
key role in feminist and environmental movements. She is widely known for her
participation in the Harry Potter film series as Hermione Granger and for
independent films, as well as for her activism mainly focused on women's rights.
(Video) (ROXO LEONOR)

Emma has made a series of films such as: (AZUL= MARIE)

• Ballet Shoes (2007),
• My Week with Marilyn (2011),
• The Perks of Being a Wallflower (2012),
• Darren Aronofsky. (2014)
• Colonia (2015),
• The Circle (2017)
• Beauty and the Beast (2017)
• Little Women (2019)

Environment
Watson is very interested in sustainable and environmentally friendly fashion; it
is no surprise that she was elected president of the sustainability committee and
did things for the environment such as:

• In 2009, Watson collaborated for free with “People Tree” , a fair-trade

fashion brand, to be the face and designer of an eco-friendly clothing
collection to raise funds for the People Tree Foundation. The collection
was launched in 2010, during an event organized by King Charles, in
favor of environmental awareness.

• In 2013, Watson posed for photos for James Houston's Natural Beauty
campaign, with the aim of raising funds for Global Green USA, a non-
governmental organization focused on sustainability and environmental
preservation.

• The actress joined forces with Kering, which is known for its sustainability
efforts in the fashion industry. The company, which announced it would
reduce its carbon footprint in its productions, led the G7 Fashion pact,
which saw 65 brands agree to commitments to improve biodiversity and
protect the oceans. And what is G7? It is a group of very developed and
 industrialized countries. These nations have great economic power at an
international level.

Sustainable clothing on the Red Carpet

• Watson has always supported sustainable fashion on the red carpet, for
example when she wore a "Calvin Klein" dress made from recycled
plastic bottles at the 2016 Met Gala.

• And when she wore ecological clothes during the promotion of the film
"Beauty and the Beast“in 2017

Tips on how to buy more sustainably.

• The "Good on You" app shows consumers the impact that brands have.
• Being creative with clothes gives them a longer and more personalized
life

Why we choose Emma Watson?

We chose to talk about her because we believe that Emma has been a good
representation of how a person should use their fame. For the common good
and the planet.