BUMBLE

PORTFOLIO PROJECT
CONTENT CALENDAR, STRATEGY, AND VISUALIZATION
FOR BUMBLE
Created By: Mayuri bade
TABLE
OF CONTENTS
Introduction About the Brand

Goals of the Project Approach to the Solution

Problem Statement Tasks 1, 2 and 3

Objectives of the Project Conclusion & Takeaways

INTRODUCTION
This project aims to achieve 3
objectives:
Conduct competitor research for
Bumble
Content calendars serve as the framework
Create a content strategy based
for what your business plans to share and
on the findings (Content Calendar
promote across all marketing channels.
for 10 days of Feb and Valentine's
Content Strategy is a plan in which you use
Day campaign) and
content (audio, visual, and/or written) to
Content visualization for
achieve your business goals, and it helps
Valentine's Day campaign
you define your marketing goals and set
priorities.
GOALS
Plan the content
calendar and
strategy to increase
Bumble's App This goal can be
Downloads in tier two achieved by creating
and three Indian a well-structured
cities. content calendar
and content strategy
which will help in
publishing the
content on time
PROBLEM
STATEMENT
Bumble has gained The pain points are that
popularity in Indian the youth in tier 2 and
metropolises among tier 3 cities is not as
young tech-savvy tech savvy as tier 1
Indians, but it is now cities and is not
looking to expand to completely introduced
tier two and three and exposed to the
cities. dating culture.
OBJECTIVES

01 02 03
Competitor Content Visualization
Research Strategy
Conduct competitor Content calendar for 10 Content
research for Bumble days of Feb and Valentine's visualization for V-
Day campaign Day campaign
AIM &
ACHIEVEMENT
01
The aim of the project is to complete all the mentioned objectives and get
people to download the Bumble app in tier 2 and tier 3 cities.

Upon completing the project, I should be able to understand the basics of

content strategy and visualization and be able to do the same for any brand. 02
ABOUT THE
BRAND
01 02 03
Bumble USP Problem solving
Bumble is an online Women-centric Be ensuring sae and
dating application application secure online dating
where women make environment for women
the first move
PROJECT TASKS

01 02 03
Competitor Content Visualization
Research Calendar
Identifying competitors Overview of what Creating compelling
and analyzing strength and when to post narratives through
and weaknesses on social media the use of graphics
TASK 1

01
https://docs.google.com/spreadsheets/d/1nRgFXgWxhmjdsol
UdM8PvRONroYHVljSquRQNA8nYVQ/edit#gid=50445931
TASK 2

02
https://docs.google.com/spreadsheets/d/1nRgFXgWxhmjdsol
UdM8PvRONroYHVljSquRQNA8nYVQ/edit#gid=1704580756
TASK 3

03
https://docs.google.com/spreadsheets/d/1nRgFXgWxhmjdsol
UdM8PvRONroYHVljSquRQNA8nYVQ/edit#gid=1304832980
CONCLUSIONS
& TAKEAWAYS
Framework for what business plans to share and promote across all marketing
01 channels. A well-thought-out and organized social media calendar can help to
define content themes and posting cadences to match each social platform's
audience and objective.

This project has helped me to understand the importance of scheduling content

pieces well in advance, having a flow to the content that is uploaded, using the 02
right keywords in your content, and keeping the content engaging to the audience.
CONCLUSIONS
& TAKEAWAYS
Preparing a content calendar well in advance, keeping track of important days
03 and occasions, brainstorming with the team for more creative ideas, keeping
some buffer content available that can be used at the last minute, and creating
content that makes use of trending audio are some of the ways in which I can
use the knowledge of Content Calendar and Strategy to achieve Social Media
Marketing goals and targets.