Customised Proposal for

DIGITAL
MARKETING

Prepared by:
Aryan
 Traditional vs
Digital Marketing
Dear Concern,
Prior to presenting our proposal, it is important to acknowledge the significance of digital marketing in
today's 21st-century landscape and why you cannot really ignore it!

Traditional Marketing:
1.) Traditional marketing methods like flyers, pamphlets, banners, hoardings, newspaper ads, radio ads,
exhibitions, and events, and pasting posters on rail stations and bus stops have a minimum investment of
thousand of rupees; also TV ads require lakhs of rupees investment.
2.) The downside of traditional marketing is that your ads are not measurable, non-trackable, and not age or
gender-specific, which means that any irrelevant audience sees your ads.
3.) Even if people show interest in your products or services; there is no automated way offered in Traditional
Marketing to retarget these people. Also, in traditional marketing, you cannot track or optimize your
campaign in real-time. all you can do is to wait for the campaign to get end.

Digital Marketing:
1.) On the other hand, digital marketing offers a variety of benefits that traditional marketing cannot provide.
Firstly, Digital marketing can be started with extremely low investment, even as little as Rs. 100.
2.) Secondly, digital marketing allows you to target specific demographics such as age, gender, profession,
and income bracket of the people you want to show your ads to.
3.) Thirdly, digital marketing offers retargeting options that enable you to retarget people who have visited
your website or Facebook page, increasing the likelihood of a sale. You can even retarget specific people who
have visited your website but have not made a purchase, increasing the chances of converting them into
customers. Finally, digital marketing offers a variety of metrics and tools to track the effectiveness of
campaigns in real time.

Types of Digital Ads Platforms, Ad types they support & Approximate Cost it takes:
Facebook or Instagram Ads types:
Image Ads: Cost-per-View 5 Paise. Carousel Ads (Multi-Image or Multi-Video Ads Slide-Show Gallery Type
Ads): Cost-per-View 20 Paise. Video Ads: Cost-per-View 10 Paise. Click to WhatsApp or Messenger Ads: Ads
that enable users to communicate with your business via WhatsApp & Messenger directly. Cost-per-Lead ₹20.

Youtube Ads types:

YouTube Shorts Ads (1 Minute): Ads that are shown during YouTube Shorts videos. Cost-per-View 6 Paise
YouTube Video Ads (Long Ads): Ads that are shown during long YouTube videos. Cost-per-View 20 Paise
YouTube Skippable Ads (5 Seconds): Ads that can be skipped after 5 seconds. Cost-per-View 3 Paise.

Google Ads types:

Lead Form: Ads that allow you to capture Mobile Number & Email ID directly on Google search results pages.
Cost-per-Lead ₹25. Call Lead: Ads that enable users to call a business directly from the search results page.
Cost-per-Call ₹10. Website Visitors: Ads that help drive traffic to your website. Cost-per-Visit ₹1
Image & GIF Display Ads: Ads that are displayed on other websites through Google's Ad. Cost-per-Click ₹1.
Click to WhatsApp Ads: Ads that connect visitors to your WhatsApp. Cost-per-WhatsApp-Message ₹20
Google Map Location Ad: Shows visitors direction to your Location. Cost-per-View 10 Paise.

Our Branches: Hyderabad | Mumbai | Punjab Page 2 of 13

 Digital Marketing
Customized Proposal
Dear Concern,
Myself Aryan, the Manager at M/s Expert Ad Solutions, with 8 years of experience. Unlike other companies that
provide only quotations for their services, we are the first Digital-Marketing company in India that provides an
entirely transparent Digital-Marketing Strategy and clearly mentions all the phases involved in it. Our
comprehensive plan will help you achieve your marketing and sales goals.

We have divided our digital marketing strategy into three phases:

1st Phase) Before starting Marketing:

1.a) Understanding Your Product or Service and its Target Audience:

Firstly, to develop a customized digital marketing strategy; a detailed discussion will be conducted to
understand the type of product or service, its selling price, and other relevant details. Also, for promoting your
product, we would first need to understand your target audience and their preferences. This would include
analyzing the location, demographics, and psychographics of your potential customers.

1.b) Content Creation:

The second step in engaging your target audience is creating compelling content.
Text content: We will create engaging Ad titles, sub-headings, descriptions, and landing page content.
Image content: We will develop visually appealing images which will include your Business's Offer in the
image and also resize these graphics for different platforms.
Video content: We will produce engaging video content like video ads for YouTube Shorts, Instagram, and
Facebook Reels to enhance your digital marketing efforts.

1.c) Landing Page Creation and Optimization:

The third step in your digital marketing strategy is to create a landing page that will capture the interest of
potential clients. We will create an SSL-secured, mobile-optimized, fastest-loading landing page with a multi-
level form to gather information about the customer's preferences, and a click-to-WhatsApp button for direct
communication on your WhatsApp. We will also install Facebook and Google re-targeting codes on your
landing page to retarget your landing page visitors with different content and creatives, again and again, until
these visitors convert into leads and finally, into a sale.

1.d) Social Media Presence:

We will professionally create social media pages for your business on Facebook, Instagram, and YouTube.
This will help you reach a wider audience and engage with potential clients. Your social media pages will
include high-quality images and videos of your property's offers and any relevant industry news in the nearby
area.

1.e) Chatbot Automation:

As humans can make mistakes and can't be available 24*7, We will create and install a WhatsApp chatbot on
your website and a Facebook Messenger chatbot on your Facebook page to auto-answer your client queries
immediately and without errors.

Our Branches: Hyderabad | Mumbai | Punjab Page 3 of 13

 Digital Marketing
Customized Proposal
(continued)
2nd Phase) During Marketing:

Paid Advertising:
To drive customer traffic to your landing page and social media pages, invest in paid advertising.

2.a) Facebook, Instagram, and YouTube Ads:

Facebook, Instagram, and YouTube offer a variety of ad formats, such as image ads, carousel ads(Slide-show
type Gallery Ads), video ads, and display ads that can be targeted to specific audiences based on
demographics, interests, and behaviors.
2.b) Google Search Ads:
Google search ads will capture high-intent customer search queries related to your products.
2.c) Bulk SMS:
We will target business people and high-salary earners in your city through Bulk SMS and insert your
WhatsApp link in the SMS content so that customers can directly chat with you on your WhatsApp number.
2.d) Bulk WhatsApp:
Similar to bulk SMS, you can send text, image, and video content to engage with your audience directly on
customer's WhatsApp Numbers. With WhatsApp marketing, you can create personalized and interactive
content with an Interactive button feature that can increase your chances of converting leads into sales.
2.e) Bulk Voice Calls:
We will send press-1 voice calls to targeted audiences, so as soon as they show interest in your call, they can
show their interest by pressing 1, which will connect them directly to your sales executives on the same call
itself.

3rd Phase) After Marketing:

3.a) Re-marketing & Digital Follow-ups:
Lead Nurturing and Follow-Up: Once we start generating leads through your paid advertising campaigns, it is
essential to follow up with them in a timely and personalized manner. We will use email marketing, SMS
messaging, and WhatsApp messaging, Google and Facebook's retargeting ways to nurture these leads and
keep them engaged with your business.
3.b) Auto-Call Dialer & CRM:
Finally, we will provide you with an automatic-call dialer and CRM so that your sales executives can be in
constant touch with your leads, answer any questions that potential clients may have, and provide them with
the information they need to make an informed decision.

Our Branches: Hyderabad | Mumbai | Punjab Page 4 of 13

 Ads Examples
Ad Examples:
Before providing you with details about various Ads platforms, a variety of examples
of different ad types have been shown below to assist you in comprehending how
your advertisements will appear on various digital platforms.

Facebook Image Ads Facebook Carousel Ads

Youtube Short Ads Youtube Display Ads

Google Map Ads Google My Business Ads

Our Branches: Hyderabad | Mumbai | Punjab Page 5 of 13

 Our Previous Work
Our Previous Work:
We believe that our previous work is a testament to our commitment to excellence,
and we are excited to share these examples with you. These snapshots showcase our
attention to detail, quality craftsmanship, and innovative solutions in completing
projects. We hope that you will find these references helpful as you evaluate our
proposal and consider us for your project.

Google Map Ads & Google My Business Ads of our Clients

Google Display Ads Cost per Click Helping our Clients

below Rs.2 to get their Ad Coounts
Reactivated & Unsuspended

Chatbot Automation Facebook Page Optimisation Video Creatives

Rs.20,000 Free Google Ads Voucher applied

to all our Client's Google Ads Account

Our Branches: Hyderabad | Mumbai | Punjab Page 6 of 13

 Our Previous Work
(continued)
Facebook & Instagram Video Reels Campaign of our Hyderbad's Furniture Store Client

Client's Facebook & Instagram Image Ads Campaign

Client's Facebook & Instagram Carousel Ads Campaign

Our Branches: Hyderabad | Mumbai | Punjab Page 7 of 13

 Google Ads
Search Ads, Call Ads,
Video Ads & Display Ads
Google Ads Types of Campaigns We can set for Your Product's Lead Generation Campaign:
1.) Search Ads: Search ads appear at the top of Google search results when users search for keywords related
to your product or service.
2.) Display Ads: Display ads are shown on various websites and apps that are part of the Google Display
Network.
3.) Video Ads: Video ads are displayed on YouTube and other video-sharing websites.
4.) Call Ads: Call ads allow customers to call your business directly from the search results page.
Here's what we will deliver while creating your Google Search Ads Campaign:

Here's what we will deliver while creating your Google Search Ads Campaign:
1.) Show Ad to Highly Specific Audience for Maximum Impact: We will help you achieve maximum impact by
showing your search ads to a highly specific audience that meets your high quality and relevant lead
requirements, including their location (area, pincode, city, or state), age, income bracket, and browsing
behavior.
2.) Keyword research and selection: We will conduct thorough keyword research to identify the best keywords
that align with your business and target audience. We will then select the most relevant keywords and set up
ad groups based on those keywords.
3.) Ad copy creation: We will write clear and compelling ad copy that highlights the benefits of your product or
service and includes a clear call-to-action. We will also ensure that the ad copy aligns with the keywords in
each ad group.
4.) Negative keywords list: We will maintain a negative keywords list to ensure that your ads are not shown for
irrelevant searches. For example, if you are selling high-end luxury watches, we will make sure your ad
doesn't appear for searches related to cheap watches.
5.) Creating a Perfect Landing Page: We will create a landing page that is designed to capture leads and convert
visitors into customers.
6.) Retargeting & Remarketing: We will set up retargeting and remarketing campaigns to target visitors who
have previously visited your website but didn't convert.
7.) Ad Extensions: We will add various ad extensions & set below extra Ad options available for your Ad such
as:
7.a) Call Extension: Provides a clickable phone number in your ad that customers can use to call your business
directly.
7.b) Lead-Form Extension: This enables your customers to submit their contact information such as their
Mobile-Number & Email-ID directly through the ad without having to visit your website.
7.c) Location Extension: Displays your business's address and phone number on your ad, making it easier for
customers to find and contact you.
7.d) Price Extension: Shows your product or service prices directly in your ad.
7.e) Promotion Offer Extension: Allows you to showcase your promotions and offers in your ad to incentivize
customers to click and convert.
7.f) Image Extension: Displays an image alongside your ad to make it more visually appealing and increase
engagement.
7.g) Site-Link Extension: Directs customers to specific pages on your website that are relevant to their search
query.
7.h) Call-out Extensions: Additional lines of text that highlight specific information or offers about your
services

Our Branches: Hyderabad | Mumbai | Punjab Page 8 of 13

 YouTube Ads
& Youtube Channel
Optimisation:
YouTube Ads Types of Campaigns We can set for Your Product's Ad:
1,) TrueView Ads: These ads appear before, during, or after YouTube videos and give viewers the option to skip
the ad after 5 seconds. You only pay if a viewer watches at least 30 seconds of your ad (or the entire ad if it's
shorter than 30 seconds) or interacts with your ad.
2.) Bumper Ads: These ads are 6 seconds or shorter and cannot be skipped. You pay based on impressions,
meaning the number of times your ad is shown.
3.) Display Ads: These ads appear alongside videos on YouTube, as well as on websites and apps that are part
of the Google Display Network.
4.) Overlay Ads: These ads appear as semi-transparent overlays on the bottom of a video while it's playing.
They can be either banner or text ads.

Here's what we will deliver while creating your YouTube Ad Campaign:

1.) Audience targeting: We will help you reach your target audience by selecting keywords, demographics,
interests, topics, and that align with your business and target audience.
2.) Video production (for TrueView and Bumper Ads): We will produce high-quality videos that showcase your
product or service and align with your branding and messaging. We can also help you repurpose existing
video content if you have any.
3.) Call-to-action (CTA) selection: We will select a clear and compelling call-to-action that encourages viewers
to take action, such as "Visit our website," "Subscribe to our channel," "Buy now," or "Click-to-WhatsApp" with
which Video Watcher can connect with you directly on your WhatsApp.
4.) Ad targeting options: We will select advanced targeting options, such as retargeting and remarketing, to
reach viewers who have watched your video & engaged with your brand in the past.
5.) Ad viewers selection: Carefully select the area from which your clients will visit your ad, including their
age, income bracket, net worth, and profile.

Youtube Channel Optimisation & Corrections Services:

1.) Channel branding: We will create a consistent and compelling visual identity for your channel, including a
banner image, profile picture, and channel trailer.
2.) Video optimization: We will optimize your video content to improve visibility and engagement, including
video titles, descriptions, tags, and thumbnails.
3.) Playlists creation: We will create playlists that organize your content and make it easier for viewers to
discover and watch related videos.
4.) Analytics and insights: We will provide you with detailed analytics and insights on your channel's
performance, including views, watch time, engagement, and demographics, and use these insights to
optimize your channel and content.
5.) Click-to-WhatsApp: We will create a personalized WhatsApp Chat Link that will enable your viewers to
connect with you directly on your WhatsApp number.
6.) About Us: We will craft an engaging "About Us" channel description that will help your viewers understand
your channel's purpose and objectives.
7.) Collaboration and cross-promotion: Lastly, We will help you collaborate with other creators and channels
in your niche to increase exposure and reach new audiences.

Our Branches: Hyderabad | Mumbai | Punjab Page 9 of 13

 Facebook Ads
& Facebook Page
Optimisation:
Facebook Ads:
1.) Define your campaign objective: Firstly, before creating your ad, We will discuss what your goal is. Are you
looking to increase brand awareness, drive website traffic, generate leads, bring your local area's customers
to your shop or increase your E-commerce store sales?
2.) Identify your target audience: Facebook offers a wide range of targeting options, including age, gender,
location, interests, behaviors, and more. Hence, We will Identify the demographics and interests of your
target audience and tailor your ad accordingly.
3.) Choose the ad format: Facebook offers several ad formats, including image ads, video ads, carousel ads,
and more. We will choose the format that aligns with your campaign objective and target audience and create
different Ad Creatives.
4.) Create compelling ad copy: We will write clear and concise ad copy that speaks to your target audience and
highlights the benefits of your product or service.
5.) Design eye-catching visuals: We will Choose high-quality visuals that capture the attention of your target
audience. Use bright colors, clear images, and minimal text.
6.) Add a clear call-to-action: In this step, We will tell your audience what we want them to do after seeing your
ad, whether it's visiting your website, making a purchase, filling a Lead Form, seeing your store address
direction, or Say you "Hi" on your WhatsApp Number!
7.) Set a budget and bid strategy: We will discuss how much you want to spend on your ad campaign and
choose a bidding strategy that aligns with your goals.
8.) Test and optimize your ads: We will daily Monitor the performance of your ads and make adjustments as
necessary. A/B tests different ad audiences to see which performs best.
9.) Ensure compliance with Facebook's ad policies: Before launching your ad, We will ensure that it complies
with all of Facebook's ad policies, which prohibit certain types of content.
10.) Launch your ad: Once we have completed all of the above steps, We will take approval from you and then
finally launch your ad and monitor its performance regularly to ensure it's meeting your goals!

Facebook Page Optimisation & Corrections Services:

1.) Choose a category: We will Choose a category that accurately reflects the type of page you're creating, such
as business, organization, or brand.
2.) Fill out basic information: Fill out the basic information for your page, including the name, profile picture,
cover photo, and description.
3.) Add relevant details: Add additional details about your page, such as your website, phone number, hours of
operation, and other relevant information.
4.) Create a username: Create a username for your page that's easy to remember and reflects your brand or
business name.
5.) Customize your page: Customize your page's appearance.
6.) Monitor insights: Keep track of your page's performance by monitoring insights such as engagement,
reach, and demographics of your audience.
7.) Stay up-to-date with Facebook policies and guidelines: Stay informed about Facebook's policies and
guidelines to ensure your page remains compliant and up-to-date.

Our Branches: Hyderabad | Mumbai | Punjab Page 10 of 13

 Instagram Ads
& Instagram Account
Optimisation
Instagram Ads:
1.) Define your campaign objective: Firstly, before creating your ad, We will discuss what your goal is. Are you
looking to increase brand awareness, drive website traffic, generate leads, bring your local area's customers
to your shop or increase your E-commerce store sales?
2.) Identify your target audience: Instagram offers a wide range of targeting options, including age, gender,
location, interests, behaviors, and more. Hence, We will Identify the demographics and interests of your target
audience and tailor your ad accordingly.
3.) Choose the ad format: Instagram offers several ad formats, including image ads, video ads, carousel ads,
and more. We will choose the format that aligns with your campaign objective and target audience, and create
different AD creatives.
4.) Create compelling ad copy: We will write clear and concise ad copy that speaks to your target audience and
highlights the benefits of your product or service.
5.) Design eye-catching visuals: We will Choose high-quality visuals that capture the attention of your target
audience. Use bright colors, clear images, and minimal text.
6.) Add a clear call-to-action: In this step, We will tell your audience what we want them to do after seeing your
ad, whether it's visiting your website, making a purchase, filling a Lead Form, seeing your store address
direction, or Say you "Hi" on your WhatsApp Number!
7.) Set a budget and bid strategy: We will discuss how much you want to spend on your ad campaign and
choose a bidding strategy that aligns with your goals.
8.) Test and optimize your ads: We will daily Monitor the performance of your ads and make adjustments as
necessary. A/B tests different ad audiences to see which performs best.
9.) Ensure compliance with Instagram's ad policies: Before launching your ad, We will ensure that it complies
with all of Instagram's ad policies, which prohibit certain types of content.
10.) Launch your ad: Once we have completed all of the above steps, We will take approval from you and then
finally launch your ad and monitor its performance regularly to ensure it's meeting your goals!

Instagram Account Optimisation & Corrections Services:

1.) Choose a category: We will Choose a category that accurately reflects the type of page you're creating, such
as business, organization, or brand.
2.) Fill out basic information: Fill out the basic information for your page, including the name, profile picture,
cover photo, and description.
3.) Add relevant details: Write a Compelling bio, Include relevant hashtags, and Add additional details about
your page, such as your website, phone number, hours of operation, and other relevant information.
4.) Create a username: Create a username for your page that's easy to remember and reflects your brand or
business name.
5.) Customize your page: Customize your page's appearance.
6.) Monitor insights: Keep track of your page's performance by monitoring insights such as engagement,
reach, and demographics of your audience.
7.) Stay up-to-date with Instagram policies and guidelines: Stay informed about Instagram's policies and
guidelines to ensure your page remains compliant and up-to-date.
8.) Convert to a business account: Convert your account to a business account to access additional features
such as Instagram Insights and the ability to run Ads.

Our Branches: Hyderabad | Mumbai | Punjab Page 11 of 13

 Google Map Ads
& Google My Business
Optimisation:
Google Map Ads:
1.) Reach customers within a 25-kilometer radius: We will use location targeting to ensure that your ad is
shown to customers within a max of 25-kilometer radius of your business.
2.) Running multiple Google Ads Campaigns: We will run your Direct-Call & Direction-to-our-Businesss-
Location campaign objective, to drive traffic to your Map Listing to generate phone calls & Store-Location
Visits.
3.) Choose the right keywords: We will research and select the right keywords that align with your business
and target audience, ensuring that your business appears at the top of Google Map listings.
4.) Show up at the top of Google Map listings: We will optimize your ad campaign to ensure that your business
appears at the top of Google Map listings for relevant searches even if your Business is far from Customer's
Location or have less reviews compared to your competitor.
5.) Create ad copy: We will write clear and concise ad copy that highlights the benefits of your product or
service and includes a clear call-to-action.
6.) Add location & Call Extensions: We will add location extensions to your ad, which will provide customers
with directions to your business location when they click on the ad. which will display your business's
address and phone number on your ad.
7.) Set a budget and bidding strategy: We will discuss how much you want to spend on your ad campaign and
choose a bidding strategy that aligns with your goals.
8.) Monitor and optimize your ads: We will monitor the performance of your ads and make adjustments as
necessary. We will A/B test different ad formats, targeting options, and ad copies to see which performs best.
9.) Add up to 10 keywords of your products or services: We will help you select and add up to 10 relevant
keywords to your ad campaign to ensure that it appears for relevant searches.
10.) Provide detailed reporting: We will provide you with detailed reports on the performance of your ads,
including insights into your audience and the effectiveness of your campaign.

Google My Business's Listing Optimisation & Corrections Services:

1.) Google Map Listing SEO: We will add relevant keywords to your business description and other fields to
help your listing's SEO & make it appear in search results for relevant queries. We'll also select up to 9
Categories & Sub-Categories of your business for more relevant traffic.
2.) Add Auto-play Video & Optimize your listing: We will optimize your Google Map listing by adding an auto-
playing Video at the Home-Page of your Map's Listing. We'll also add high-quality photos, a detailed business
description, and other relevant information such as your Business's Operating-Hours, your WhatsApp
Number, and your Website Link.
3.) Build citations: Citations are mentions of your business on other websites, such as directories or review
sites. We will build high-quality citations which will help improve your Google Map's local search ranking.
4.) Images Encoding: We will encode the latitude and longitude of your business location in the images itself,
so that it will directly impact the SEO of your Google Maps listing.
5.) Monitor listing insights: We will monitor your Google Map listing insights, which include information on
how customers are finding your listing, where they are coming from, and what actions they are taking.
6.) Stay up-to-date with Google policies: We will ensure that your Google Map listing complies with Google's
policies and guidelines to avoid any penalties or negative impact on your business.
7.) Utilize all available Google My Business features: By taking advantage of all the features Google My
Business offers, such as adding products or services, creating posts, and using the messaging feature to
communicate with customers, we will make your listing stand out uniquely from your competitors.

Our Branches: Hyderabad | Mumbai | Punjab Page 12 of 13

 Expert Ad Solutions

About Us
M/s Expert Ad Solutions is an experienced digital advertising company that specializes in Ads Campaign
Setup and Management on various platforms such as Facebook, Instagram, YouTube, Google Maps, and
Google Search Ads. With over 8 years of experience in the industry, we have gained extensive skills and
knowledge in providing effective advertising solutions to our clients. Our company boasts of a team of
dedicated professionals, including graphic designers, content writers, voice-over artists, video editors,
explainer video makers, website and app developers and designers, social media managers, and Google all-
platform Ads experts. With this diverse team, we can offer end-to-end solutions to our client's digital
advertising needs.

Our Mission
Our mission at Expert Ad Solutions is to deliver results-oriented digital advertising solutions that cater to our
client's unique needs. We strive to work closely with our clients, starting from discussing their business
goals, crafting engaging ad creatives, and analyzing campaign performance to delivering measurable results.
Delivering sales and driving success for our clients is our main mission.

Our Vision:
Our vision is to be the leading digital advertising company that provides exceptional service and innovative
solutions to help businesses grow and thrive in the digital space. We are committed to continually improving
& updating our Skills and Knowledge to stay ahead of the curve in the dynamic digital advertising industry. At
Expert Ad Solutions, we aim to be recognized for our comprehensive approach to digital advertising, which
has helped our clients achieve their business goals and grow their brand presence online.

Why delay?
Let's have a talk, Today!
Our Hyderabad's Branch Address: Mallempati Sri Sai Nilayam,
Gajularamaram, Hyderabad, Telangana-500055
Contact Ashwini on +91-8519937602
Our Mumbai's Branch Address: Shop No 1, Shree Krupa Chs,
Dahisar East, Mumbai, Maharashtra-400068
Contact Neha on +91-9770584966
Our Punjab's Branch Address: TDI Business Center,
Kharar, Punjab-140301
Contact Aryan on +91-7000245837

Email us on: expertadsolutions@gmail.com