Started on Monday, 4 March 2024, 11:13 PM

State Finished
Completed on Monday, 4 March 2024, 11:34 PM
Time taken 21 mins 37 secs
Grade 48.00 out of 50.00 (96%)
Question 1
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What retailing activity is when Suppliers have higher sales than in exclusive distribution, and
retailers carry some competing brands?
Select one:

a.
selective distribution

b.
none of the choices

c.
intensive distribution

d.
exclusive distribution
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Question 2
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 Question text
What retailing activity is whereby suppliers sell through as many retailers as possible?
Select one:

a.
intensive distribution

b.
exclusive distribution

c.
selective distribution

d.
none of the choices
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Question 3
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What retailing concept is when the retailer integrates all plans and activities to maximize
efficiency?
Select one:

a.
Coordinated effort

b.
Goal orientation

c.
Value-driven
d.
Customer orientation
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Question 4
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What kind of unplanned shopping area is usually found along a street or motorway?
Select one:

a.
strip or string locations

b.
neighborhood districts

c.
central business districts

d.
none of the choices
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Question 5
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What are the Ads placed near the checkout or billing counters to promote on-the-fly purchase
that the customer makes at the last minute.
Select one:

a.
billboard ads

b.
transit ads

c.
Point of Sale (POS) Displays

d.
Point of Purchase (POP) Displays
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Question 6
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_______ refers in whereby they seek to establish and maintain long-term bonds with customers,
rather than act as if each sales transaction is a completely new encounter?
Select one:

a.
Relationship Retailing

b.
Total Retail Experience

c.
none of the choices
d.
Customer Service
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Question 7
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What is the marketing activity which all of the businesses and people involved in the physical
movement and transfer of ownership of goods and services from producer to consumer?
Select one:

a.
sales promotion

b.
personal selling

c.
public relation

d.
channels of distribution
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Question 8
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 Question text
_______ refers in whereby they seek to establish and maintain long-term bonds with customers,
rather than act as if each sales transaction is a completely new encounter?
Select one:

a.
none of the choices

b.
Total Retail Experience

c.
Customer Service

d.
Relationship Retailing
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Your answer is correct.

Question 9
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What retail marketing mix is the range of activities involved in manufacturing and delivering the
product or service to the customer.
Select one:

a.
product

b.
promotion

c.
process
d.
place
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Question 10
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What includes all the elements in a retail offering that encourage or inhibit consumers during
their contact with a retailer?
Select one:

a.
total retail experience

b.
total marketing experience

c.
total wholesale experience

d.
none of the choices
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Question 11
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 Question text
What basic types of shopping centers consist of a purpose built cluster of free-standing retail
outlets?
Select one:

a.
supermarket

b.
none of the choices

c.
shopping malls

d.
retail parks
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Question 12
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Retail marketing consists of _________________, sales promotion, advertising, and marketing
mix.
Select one:

a.
none of the choices

b.
merchandising

c.
casual merchandising
d.
visual merchandising
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Question 13
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What enables the retailer to reach out to a large number of people and create awareness among
them about the product’s availability.
Select one:

a.
sales promotion

b.
visual merchandising

c.
marketing mix

d.
Retail Advertising
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Question 14
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 Question text
__________ marketing is the range of activities the _________ does to create awareness about
the products or services among customers for selling.
Select one:

a.
Internet; retailer

b.
none of the choices

c.
Direct; wholesaler

d.
Retail; retailer
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Question 15
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What includes internal stakeholders such as customers, sales staff, management staff, and
external stakeholders such as suppliers and supply chain management force?
Select one:

a.
people

b.
place

c.
process
d.
product
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Question 16
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What process is when Retailers collect an assortment from various sources, buy in large quantity,
and sell in small amounts?
Select one:

a.
manufacturing process

b.
sorting process

c.
selling process

d.
none of the choices
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Question 17
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 Question text
What type of retail store can be positioned on roads or near other retailers or shopping centers?
Select one:

a.
Isolated Sites

b.
Solitary Sites

c.
none of the choices

d.
Unplanned
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Question 18
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What refers to the identifiable, but sometimes intangible, activities undertaken by a retailer in
conjunction with the basic goods and services it sells?
Select one:

a.
customers service

b.
Relationship Retailing

c.
total retail experience
d.
none of the choices
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Question 19
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What involves displaying products or services aesthetically using various objects, colors, shapes,
materials, designs, and styles to attract the customers?
Select one:

a.
sales promotion

b.
Visual Merchandising

c.
advertising

d.
marketing mix
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Question 20
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 Question text
What retailing concept is when the retailer offers good value to customers, whether it be upscale
or discount?
Select one:

a.
Value-driven

b.
none of the choices

c.
goal orientation

d.
Customer orientation
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Question 21
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What retailing activity is whereby suppliers sell through a moderate number of retailers?
Select one:

a.
none of the choices

b.
intensive distribution

c.
Selective distribution
d.
exclusive distribution
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Question 22
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What retailing concept is when the retailer determines the attributes and needs of its customers
and endeavours to satisfy these needs to the fullest?
Select one:

a.
Coordinated effort

b.
Customer orientation

c.
none of the choices

d.
goal orientation
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Question 23
Correct
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 Question text
What retailing concept is when the retailer determines the attributes and needs of its customers
and endeavours to satisfy these needs to the fullest?
Select one:

a.
Coordinated effort

b.
goal orientation

c.
none of the choices

d.
Customer orientation
Feedback
Your answer is correct.

Question 24
Correct
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Question text
What retailing activity is whereby suppliers sell through as many retailers as possible?
Select one:

a.
exclusive distribution

b.
intensive distribution

c.
selective distribution
d.
none of the choices
Feedback
Your answer is correct.

Question 25
Correct
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Question text
What are the Ads placed near the merchandise to promote the sale where the customer makes
buying decision.
Select one:

a.
none of the choices

b.
Point of Purchase (POP) Displays

c.
Point of Selling (POS) Displays

d.
Point of Sale (POS) Displays
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Question 26
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 Question text
What retailling concept is when the retailer offers good value to customers, whether it be upscale
or discount?
Select one:

a.
Customer orientation

b.
Goal orientation

c.
Coordinated effort

d.
Value-driven
Feedback
Your answer is correct.

Question 27
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What is the combination of marketing activities that the retailers carry out to meet the target
market’s requirements in the best possible way?
Select one:

a.
retail marketing mix

b.
retail advertising

c.
Customer Relationship Management (CRM)
d.
none of the choices
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Question 28
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What is the retailing activity whereby a retailer sells to consumers through multiple retail
formats?
Select one:

a.
wholesailling

b.
none of the choices

c.
retailing

d.
multi-channel retailing
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Question 29
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 Question text
What refers to the identifiable, but sometimes intangible, activities undertaken by a retailer in
conjunction with the basic goods and services it sells?
Select one:

a.
Relationship Retailing

b.
customers service

c.
total retail experience

d.
none of the choices
Feedback
Your answer is correct.

Question 30
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What promotional pricing where retailer brings down the prices for wide range of products in the
store?
Select one:

a.
Loss Leading

b.
market penetration

c.
Bundle Pricing
d.
Markdown
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Question 31
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What type of location relates to single, free-standing outlets that are isolated from other retailers?
Select one:

a.
Free-Standing Sites

b.
Unplanned Shopping Areas

c.
planned Shopping Areas

d.
Solitary Site
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Question 32
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What is the activity of developing floor plans and three-dimensional displays in order to engage
customers and boost sales.
Select one:

a.
advertising

b.
sales promotion

c.
Visual Merchandising

d.
none of the choices
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Question 33
Correct
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Question text
What retailing activity is whereby suppliers sell through as many retailers as possible?
Select one:

a.
intensive distribution

b.
none of the choices

c.
exclusive distribution
d.
selective distribution
Feedback
Your answer is correct.

Question 34
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Question text
What is identification, satisfaction, and management of customers’ stated and unstated needs and
demands by the retailer for mutual benefit?
Select one:

a.
green marketing

b.
sustainable marketing

c.
retail marketing

d.
Customer Relationship Management (CRM)
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Question 35
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Question text
What retail marketing helps the activity conversion to sales.
Select one:

a.
Sales Promotions

b.
visual merchandising

c.
none of the choices

d.
advertising
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Question 36
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What is the range of activities the retailer does to create awareness about the products or services
among customers for selling?
Select one:

a.
direct marketing

b.
Marketing

c.
advertising
d.
Retail marketing
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Question 37
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Question text
What basic types of shopping centers consist of a purpose built cluster of free-standing retail
outlets?
Select one:

a.
theme or festival parks

b.
fashion/specialty centers

c.
lifestyle centers

d.
shopping malls
Feedback
Your answer is correct.

Question 38
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Question text
What is the retailing activity whereby a retailer sells to consumers through multiple retail
formats?
Select one:

a.
multi-channel retailing

b.
retailing

c.
wholesailling

d.
none of the choices
Feedback
Your answer is correct.

Question 39
Correct
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Question text
What activity is based on the idea that good looks pay of?
Select one:

a.
sales promotion

b.
none of the choices

c.
advertising
d.
visual merchandising
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Question 40
Correct
Mark 1.00 out of 1.00

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Question text
What is the marketing activity which all of the businesses and people involved in the physical
movement and transfer of ownership of goods and services from producer to consumer?
Select one:

a.
personal selling

b.
public relation

c.
channels of distribution

d.
sales promotion
Feedback
Your answer is correct.

Question 41
Correct
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Question text
What kind of unplanned shopping are is found in larger cities and main street or high street
locations in smaller cities?
Select one:

a.
strip or string locations

b.
central business districts

c.
secondary business districts

d.
none of the choices
Feedback
Your answer is correct.

Question 42
Correct
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Question text
What marketing mix is the location where the product or service is sold: online, type of store,
location of store, time taken and the mode of transport to reach the retail place.
Select one:

a.
none of the choices

b.
Sales Promotions

c.
place
d.
Prices
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Question 43
Correct
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Question text
What promotional pricing where irrespective of how luxurious the product is, retailer offers steep
discount
Select one:

a.
Bundle Pricing

b.
none of the choices

c.
Loss Leading

d.
Markdown
Feedback
Your answer is correct.

Question 44
Incorrect
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 Question text
What retailing concept is when the retailer offers good value to customers, whether it be upscale
or discount?
Select one:

a.
goal orientation

b.
Customer orientation

c.
none of the choices

d.
Value-driven
Feedback
Your answer is incorrect.

Question 45
Correct
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Question text
What are retail locations that have been architecturally planned to provide a unified theme for a
number of outlets?
Select one:

a.
none of the choices

b.
Shopping Centers

c.
Planned Shopping Areas
d.
Unplanned Shopping Areas
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Question 46
Correct
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Question text
What retailing activity whereby suppliers make agreements with one or a few retailers to be the
only ones in specified geographic areas to carry certain brands or products?
Select one:

a.
intensive distribution

b.
none of the choices

c.
selective distribution

d.
exclusive distribution
Feedback
Your answer is correct.

Question 47
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 Question text
What do Retailers conduct for the customers who make frequent purchase by offering first access
to new products, free coupons, or special discounted price on particular days?
Select one:

a.
Sales Promotions

b.
none of the choices

c.
Loyalty Programs

d.
Promotional Prices
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Question 48
Correct
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Question text
What is the communication strategy designed to act directly as an inducement, as added value, or
as incentive for the product to the customer.
Select one:

a.
Visual Merchandising

b.
none of the choices

c.
Retail advertising
d.
Sales Promotions
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Your answer is correct.

Question 49
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Question text
Print media such as newspaper, brochures, handbills, product catalogues is an example of what
retail marketing?
Select one:

a.
marketing mix

b.
sales promotion

c.
advertising

d.
visual merchandising
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Question 50
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 Question text
What kind of unplanned shopping area is found in traditional “downtown” areas in cities/towns?
Select one:

a.
neighborhood districts

b.
none of the choices

c.
central business districts

d.
strip or string locations
Feedback
Your answer is correct.

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