Group Sales Assessment

Bisha Hotel Toronto

 BISHA HOTEL TORONTO

Students Name and ID:

Rajal Dhoju-301334098
Jeevan Tiwari-301330713
Nirmal Bhusal-
 Table of contents
Part A-
Part B-
Part C-
Part D-
References
PART A – BUSINESS TRANSIENT

Please choose 3 companies to negotiate preferred rates with; all three companies must
exist and be real (exist in the market), and must be within a 10 km radius of your hotel. These
companies are your "accounts". Create and complete the following Account Chart below for
EACH ONE of your three selected accounts.

Official name of the account Winners

Local address, and head office address Head office address: 60 Standish Court
Mississauga, ON L5R 0G1

Local address: Winners, 57 Spadina Ave,

Toronto ON M5V 2J2

Industry the account is part of (i.e. Clothing and general merchandise

technology)

Number of employees (clarify if it is local, Total number of winners employee in Canada 13000
global, or both) according to 2021 data

Scope (clarify if it is local, international, Winners Merchants International L.P is a

or both) chain of off-price Canadian department stores
owned by TJX Companies.

Distance in kilometers between local 0.2 K.M.

office and your hotel

Explain how you would go through the 7 1.prospecting

sales steps and what specific actions
you will take for each step (70 words per
step).
Use the 7 Steps of the Sales Funnel as a
guide (available in Module 3, section 3.6).
The demographics and lodging preferences of the
research winners.
Determine the important decision-makers or
influencers in the Winners who can help with
business travel planning.
Make use of networking gatherings or
recommendations from current customers to get in
touch with Winners representatives.
initial Communication

2.Initial contact

Write a customised email emphasising the

advantages for Winners staff to stay at the
Bisha Hotel.

Provide Winners employees with

customised packages or special corporate
rates.

Send out an invitation to check out the

Bisha Hotel's facilities in person or
arrange a free stay.

3.Qualification

Ask the winners' representatives about

their budget and preferred
accommodations.
Estimate the amount of business that
Winners employees who are staying at the
Bisha Hotel might bring in.

the Winners decision-making procedure

for choosing lodging providers.

4.Presentation
Create a customised presentation that
highlights the opulent guestrooms and
facilities of the Bisha Hotel.

Emphasise the special deals and benefits

that Winners employees are eligible for,
like free upgrades or lowered hotel rates.

Offer references or case studies from

other business patrons to illustrate the
Bisha Hotel's appropriateness for business
travel.

5.Handling Objections

Respond to any queries or objections that

the representatives of the winners may
have about the cost or the available
accommodations.
To meet the needs of the winners, provide
customised packages or flexible booking
policies.
Assure the winners that they will receive
outstanding service and that the Bisha
Hotel will do everything in its power to
meet their expectations.

6.Closing
Recap the main points of discussion and
verify the winners' desire to work with
Bisha Hotel.
Make specific recommendations for the
following actions, like writing a formal
contract or making travel plans for future
visits.
Get commitments by providing extra
rewards or savings for reservations at the
Bisha Hotel.
7.Follow up
Thank the winners for the opportunity to
discuss potential partnerships in a follow-
up email.
Give winners' representatives any more
details or explanation they may need
regarding lodging choices or costs.
Plan frequent check-ins to make sure
you're satisfied.
Official name of the account
Local address, and head office address
Industry the account is part of (i.e.
technology)
Number of employees (clarify if it is local,
global, or both)
Scope (clarify if it is local, international,
or both)
Distance in kilometers between local
office and your hotel
Explain how you would go through the 7
sales steps and what specific actions
you will take for each step (70 words per
step).
Use the 7 Steps of the Sales Funnel as a
guide (available in Module 3, section 3.6).
Please use bullet points when explaining
the 7 steps.
CIBC
Local address:40 Dundas St W Suite 200,
TORONTO ON
199 Bay Street, Commerce Court Toronto, ON, CA,
M5L 1A2 Canada
Financial Services
Part time employees in Canda: 43,233
It is a local and international and
international bank both.
2km
1.perspecting
Examine the travel policies and preferences of
CIBC for business travel.
Determine who the important decision-makers
and influencers are on the CIBC travel
management team.
Make use of industry connections or networking
events to get in touch with CIBC representatives
who handle hotel reservations.
2.Initial Communication
Write a customised email emphasising the
advantages for CIBC staff to stay at the Bisha
Hotel.
Provide CIBC employees with customised
packages or special corporate rates.
Send out an invitation to check out the Bisha
Hotel's facilities in person or arrange a free stay.
3.Qualification
Get CIBC representatives' opinions about their
preferred accommodations, spending limits, and
business volume.
Evaluate the possibility of CIBC employees
making additional reservations at the Bisha Hotel.
Find out how CIBC makes decisions about which
lodging providers to use for business travel.

4.Presentation

Create a customised presentation that highlights

the opulent accommodations, enviable features,
and close proximity to CIBC's local office of the
Bisha Hotel.

Emphasise the special deals and benefits that

CIBC employees are eligible for, like free
upgrades or discounted rates.

Offer references or case studies from other

business patrons to illustrate the Bisha Hotel's
appropriateness for business travel.

5.Managing Objects

Respond to any reservations or objections CIBC

representatives may have about lodging choices,
costs, or practical issues.

To satisfy CIBC's requirements and preferences,

provide customised packages or flexible booking
policies.

Assurance of first-rate service and dedication to

fulfilling CIBC's requirements should be given to
employees while they are staying at the Bisha
Hotel.

6.Closing

Recap the main points of the conversation and

state that CIBC is interested in working with
Bisha Hotel to meet their corporate travel
requirements.
Provide precise next actions, like drafting

7. Follow Up

Thank CIBC for the opportunity to discuss

potential partnership opportunities in a follow-up
email.

Please supply any more details or explanations

that CIBC representatives may need in regards to
the cost or available accommodations.

In order to preserve a solid working relationship

with CIBC for upcoming business travels,
schedule frequent check-ins to guarantee
satisfaction with the reservation procedure and
lodging at the Bisha Hotel.
Official name of the account
Local address, and head office address
Industry the account is part of (i.e.
technology)
Number of employees (clarify if it is local,
global, or both)
Scope (clarify if it is local, international,
or both)
Distance in kilometers between local
office and your hotel
Explain how you would go through the 7
sales steps and what specific actions
you will take for each step (70 words per
step).
Use the 7 Steps of the Sales Funnel as a
guide (available in Module 3, section 3.6).
Please use bullet points when explaining
the 7 steps.
The bear Store
Local Store: 350 Queens Quay W, Toronto
ON M5V3A7
Head office: Bolton, Ontario
Beer distribution
15540 (2022) in Ontario
1.2 km
1. perspecting
Examine the corporate travel policies and
preferences of The Beer Store.
Determine which members of The Beer Store's
travel management team are important decision-
makers or influencers.
Make use of industry contacts or networking
events to get in touch with The Beer Store
representatives who handle hotel reservations.
2.Initial contact
Write a customised email outlining the advantages
of lodging at the Bisha Hotel for staff members of
The Beer Store.
Provide The Beer Store employees with
specialised packages or special corporate rates.
Send out an invitation to check out the Bisha
Hotel's facilities in person or arrange a free stay.
3.qualification
Ask The Beer Store representatives about their
budget, business volume, and preferred
accommodations.
Evaluate the possibility of repeat business from
employees of The Beer Store who book rooms at
the Bisha Hotel.

Identify The Beer Store's decision-making

procedure for choosing lodging providers for
business travel.

Managing Objects:

Respond to any reservations or objections that

The Beer Store representatives may have about
lodging choices, costs, or practical issues.

Provide The Beer Store with bespoke packages or

flexible booking policies to suit their needs and
preferences.

Guarantee outstanding service and a dedication to

exceeding The Beer Store's standards for
employees staying at the Bisha Hotel.

4.presentation

Create a customised presentation that highlights

the opulent accommodations, enviable features,
and close proximity to The Beer Store's local
office of the Bisha Hotel.

Emphasise the special deals and benefits that The

Beer Store employees are eligible for, like free
upgrades or lowered prices.

Offer references or case studies from other

business patrons to illustrate the Bisha Hotel's
appropriateness for business travel.

5.Managing Objects:

Respond to any reservations or objections that

The Beer Store representatives may have about
lodging choices, costs, or practical issues.
Provide The Beer Store with bespoke packages or
flexible booking policies to suit their needs and
preferences.
Guarantee outstanding service and a dedication to
exceeding The Beer Store's standards for
employees staying at the Bisha Hotel.

6.Closing:
Provide a synopsis of the main points of
discussion and attest to The Beer Store's desire to
work with Bisha Hotel on business travel
requirements.
Make specific recommendations for the next
steps, like writing a contract or making
reservations for future visits.
Ensure commitment by providing extra rewards or
savings for The Beer Store employees who book
accommodations at the Bisha Hotel.

7.follow up

Thank The Beer Store for the opportunity to

discuss potential partnership opportunities in a
follow-up email.
Give The Beer Store representatives any more
details or explanation they ask for regarding
accommodations or prices.
Plan frequent check-ins to make sure you're happy
with the accommodations and booking process at
Bisha Hotel. This will help you maintain a solid
relationship with The Beer Store for future
business travel.