Brandix," a Sri Lankan-based multinational company that operates in the apparel manufacturing

industry. Brandix has operations not only in Sri Lanka but also in other continents, such as Asia, Africa,
and North America.

Potential strategic management problems that Brandix or similar companies could face include issues
related to global supply chain management, market expansion strategies, competition with other
multinational companies, labor relations, or adapting to changes in consumer preferences and
regulations across different continents. For example, Brandix might face challenges in optimizing its
supply chain to ensure efficient sourcing of raw materials and timely delivery of finished products across
multiple continents, or it could face difficulties in adapting its marketing strategies to diverse cultural
and consumer preferences in various regions.