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PDF Whatsapp Marketing Strategy Guide PDF
PDF Whatsapp Marketing Strategy Guide PDF
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If anyone wants to know about WhatsApp marketing to develop their business and
want to increase sales, the essential marketing strategies in this article will give you
a clear vision about WhatsApp marketing strategies for business in 2019.
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WhatsApp is the best app to launch new products or services globally. One can
easily advertise your business through WhatsApp where it can be reached to more
number of customers in less period. It's absolutely a good promotional application
for any businesses.
WhatsApp's it allows creating different groups for specific purposes like an update
about daily work, clients new tasks, timing group for a meeting, discussion about
new tasks. This impolant feature helps the business team members to get updated
information to build up an effective business as a team.
I would strongly recommend using the WhatsApp Business because this app is
created keeping in mind the business needs of companies.
WhatsApp chat is one most effective and easy method to connect with potential
customers on website. With digital marketing our primary goal is to bring the user to
our website. From our website we can easily encourage the users to do a quick
WhatsApp chat, and we get the lead for our business.
Read this article about how to implement Click to Chat feature on website
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WhatsApp groups are one of the most widely used feature in WhatsApp. Many
users join groups related to friends, family, college, office, personal interests. This is
the most effective way to build a community of like-minded people. The only
limitation of groups is we can only add 256 members in single group.
This is the feature useful for big businesses who provide the latest updates and
regular promotional messages to customers. For example E-commerce websites can
use this API integration to update about products status, shipping status and also
post promotional messages to target customers.
Using API you can integrate your existing applications, CRM with WhatsApp system
to keep the customer updated with the latest information. Some companies are also
developing WhatsApp Chatbots to take the full advantage of WhatsApp API
capabilities.
To use WhatsApp API options you must get approval from WhatsApp team.
Please apply here.
Note: WhatsApp API has a complex payment structure where business has to pay
per message cost to WhatsApp if they respond to any message after 24 hours.
Within 24 hours of time no charges will be applicable. After 24 hours of response the
cost will be somewhere between 5 cents to 90 cents depending on various factors.
Broadcast List feature which can help you send messages to many contacts (256) at
once. Broadcast Lists is a group of lists of contacts who will receive your message
automatically whenever you broadcast the message. Note: Only contacts who have
added you in their phone address book will receive your messages. This message
communication is One to Many and all the receipts will get your message.
Steps to follow:
When you send message to the broadcast lists all the recipients will get the message
as normal message and when they reply it will be a normal chat with that specific
receipts. Other receipts won't see any replies to the original message.
This feature will be very use for Schools, Colleges, Companies who want to
communicate the message with many users at once without adding them in groups.
WhatsApp allows users to post stories/status updates which are active for 24 hours.
These are similar to Instagram/Facebook Stories. We can post videos photos, text
with links, video (30 secs) in our status. We can use the status updates to promote
offers and ask users to take screenshot of coupon code to avail the offer in store.
We can generate traffic from WhatsApp by integrating links in status updates.
B3P is the only party in India who have leveraged the power of social media to
maximum extend. Now coming to WhatsApp their social media team was able to use
it exclusively to reach to actual voters by using WhatsApp. The strategy followed
B3P was not any advanced API integration or any paid tools, because API has many
restrictions regarding content.
BJP's is using Whatsapp very effectively since starting their 2014 campaign. Lakhs of
volunteers had joined by connecting with these number. Now the backend team will
easily organize the numbers by pin code, constituency, city, state and use these
volunteers based on the campaign strategy. Also lakhs of Facebook Pages & Groups
were used to get volunteers from each constituency across India.
WhatsApp you Name & Pincode to
07820078200 and suppoJ BJP's Mission
272
"y ”I é Pt'.'1 - Zt› FcL› 2\? \ *S
078200-98200
Wha sApp you Name and Pincobe o suppor
So BJP were able toBJP's
reachMissio n 272+
to huge voter base by using la khs of WhatsApp Group on
each level, Country level, State Level, City Level and Constituency level. According
to sources they has 90,000-r cell phone pramukhs who were responsible to forward
the party material to various level of groups. In WhatsApp we can only add 256
members, but how can BJP election material reach to so many voters. They used the
Chain System to build the network.
This was a simple chain system followed for main pramukhs by using WhatsApp
forwards which reach millions of volunteers.
Main Group w*1h 2.56 Me'mbers
By using this method we get 256 x 256 x 256 16,777, 16 members. This way its
possible to reach to every constituency and further the social media worker or
volunteer at constituency level will forward it to further groups to target specific
voters.
As per one report one of the social media convenor was admin of 1,124 groups in
Kolkata. Now you can image how BJP was able to reach to the voter directly using
WhatsApp. If you also notice in 2019 B3P has gained a lots of seats in many states
what was because of a targeted social media campaign and WhatsApp marketing
strategy.
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Absolut Vodka followed their unique campaign for their sub-brand ’Absolut Unique’.
To celebrate the new launch they hosted a party with only two public tickets. To get
the user of that ticket need to send WhatsApp message to the given number and
interact with another end virtual user called *Sven’. To get that ticket user need to
convince Sven why to deserve a ticket to the party. The campaign was ultimately
fun and funny, apart from interactive and creative.
Persil launched this campaign, it was run by a Kenya agency OG-i-A. Persil's asked
customers to send 15 seconds video washing tips via WhatsApp. This interactive
campaign was user centric and provided importance to customers opinion. Users
who gave the best tips were rewarded with gifts vouchers and Persil hampers. The
important thing about this campaign is that its effectiveness and simplicity.
Instruction and messages are clearly understandable for the audience to participate
in the campaign.
Conclusion
Please share any tips and ideas you use in WhatsApp for marketing and business
growth.