FOREIGN TRADE UNIVERSITY

FACULTY OF BUSINESS ADMINISTRATION

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START-UP PROJECT REPORT

ROSE SOAP
Subject: Development Skills

Class: PPHE108(2324-2)1.4

Lecturer: Phạm Thị Mỹ Dung

Group number 07

Members:

No Full name Student ID

1 Nguyễn Minh Dũng 2312250025

2 Hoàng Ngọc Thanh Mai 2312250077

3 Trần Tuấn Anh 2312250004

4 Nguyễn Thế Chí Hiển 2312250037

5 Nguyễn Trần Quang 2312250104

6 Nguyễn Hạnh Linh 2312250068

7 Lương Ngọc Khánh 2313250057

8 Nguyễn Bảo Ngọc 2312250091

Hà nội, tháng 03 năm 2024

I. Division of Tasks

STT Section Members

Introduction • - Nguyễn Trần Quang

1

2 Overview Benefits - Nguyễn Hạnh Linh

Business Canvas Model • - Nguyễn Minh Dũng

3

• - Hoàng Ngọc Thanh Mai

4 Reality

Target Customer - Nguyễn Bảo Ngọc

5
- Nguyễn Trần Quang
Solutions
Solution for Target - Nguyễn Hạnh Linh
6
Customer

7 Competitive advantages - Nguyễn Minh Dũng

Competitive advantages
8 SWOT MODEL • - Lương Ngọc Khánh

9 - Nguyễn Thế Chí Hiển

Goals and Plans - Trần Tuấn Anh
Product development Plan
5W2H Model - Hoàng Ngọc Thanh Mai

Budget Plan - Trần Tuấn Anh

10 Report Writing - Nguyễn Minh Dũng

- Lương Ngọc Khánh
II. Application overview
1. Project Name: Rose Soap: A Fragrant Delight for Nourished Skin
2. Overview:
- Introduction:
+ Rose soap stands as a luxurious and aromatic option that combines the benefits
of soap with the enchanting fragrance of roses that are made all by natural
ingredients and anti-inflammatory properties.
+ Target customers: Popular among women, Spa enthusiasts, Corporate
business, Eco-conscious millennials, Gifters
- Benefits:
+ Rose soap often contains natural ingredients such as rose oil, rosewater, and
rose petals. These components are rich in antioxidants, vitamins, and minerals
that nourish and hydrate the skin.
+ Gentle Cleansing: Rose soap is typically formulated to provide gentle
cleansing for all skin types, including sensitive skin. It effectively removes
dirt, impurities, and excess oil, leaving the skin clean and refreshed without
causing dryness or irritation.
- Business Model Canvas
Key Partners Key Activities Value Propositions Customer Customer
Relationships Segment

-Cosmetic stores and -Product - Rose ingredients - Provide consulting - Customers with
spas manufacturing, sourced from services, support skin problems
- E-commerce packaging, specialized gardens order placement, and
(usually women aged
platforms warehousing, and and produced by advise on
transportation. promotions and 15-40).
- Network of hand.
- Sales and marketing discounts. - Customers using
businesses and spas - Integration of
activities. multiple functions: - Participate in spa relaxation and
- Expanding customer combined with environmental skin cleansing
and partner base. shower gel to easily protection services.
remove dead skin fundraising
- Financial and human - Businesses
and cleanse the skin. activities.
resource management. specializing in
- Convenience:
cleaning products
compact design, easy
to use. The thickness that are good for the
Key is moderate, airy, so Distribution skin.
Resources it is easy to wash. Channels
- Safety: The product
- Large is made from - Direct distribution
financial resources, processed roses and channels: Markets,
large equity is handcrafted, direct sales staff.
making it extremely - Online distribution
- A young,
safe for all skin channels: PR,
enthusiastic, and Facebook,
types, including
highly skilled sensitive skin. Instagram, Tiktok; e-
workforce. Benign does not commerce platforms
- Extensive cause irritation or such as Shopee,
network of unpleasant chemical Lazada.
smell. - Partnerships with
relationships with
- Creates a feeling of businesses and spas.
businesses and
relaxation with the
partners. gentle scent of roses.
- Modern
machinery and
equipment.
Cost - Raw material, Revenue Stream - Product sales
Structure machinery, and revenue.
equipment costs.
- Revenue from
- Premises and salary
cooperation with spas
costs.
and businesses.
- Communication,
marketing, and sales
costs.

3. Customer needs
- Reality:
+ The Need for Cleansing and Skin Care:
+ Skin care is gaining prominence in Vietnam. Consumers are
increasingly conscious of maintaining healthy skin. Factors such as
pollution, lifestyle changes, and exposure to UV rays drive the need for
effective cleansing and skin care products.
+ The Need for Natural and Safe Products:
+ A NielsenIQ Vietnam survey found that 55% of consumers appreciate
sustainability in their consumption. Many opt for reusable bags and
focus on waste reduction.
+ The Need for Fragrant Products:
+ Fragrances play a significant role in Vietnamese culture. People
appreciate pleasant scents in their daily lives, whether through personal
fragrances or home products.
+ Source: The Fragrances industry in Vietnam is expected to witness full
recovery due to rising consumer confidence.
+ The Need for Gifts:
+ Rose soap is particularly popular during holidays such as Valentine’s
Day, March 8th (International Women’s Day), and October 20th
(Vietnamese Women’s Day).
+ Source: While not specific to rose soap, the practice of gift-giving
during festivals and special occasions is deeply ingrained in
Vietnamese culture.
+ The Need for Suppliers
+ The Vietnamese beauty market is growing more commensurate with
the development of society, and the demand for beauty is increasing.
+ International and regional brands are choosing Vietnam as a
destination for development.
+ Advanced beauty technologies from around the world are widely
applied in Vietnam with high efficiency and reasonable cost.
+ The trend of “dam and rebuild” (cosmetic enhancements) is not
uncommon, and both men and women focus on appearance.
 + Approximately 30% of the population, generally well-educated about
beauty regimens, actively searches for healthier and higher-quality
brands.
4. Our Solution
- Target Customers:
+ Popular among women ( from 18-50 years old or older ). These women are
typically well-educated and have a high disposable income. They are
concerned about their health and the health of their families, and they are
looking for products that are safe and effective.
+ 18 - 30 years old (targeted customer group): often look for natural
products.
+ 31 - 50 years old (potential customers): interested in skin care.
+ Spa enthusiasts: Individuals who enjoy spa treatments and pampering
themselves would be interested in the luxurious and spa-like experience offered
by the rose sponge.
+ Corporate business: Businesses specializing in cleaning and skin-healthy
products are intermediary customers, bringing our products closer to
consumers.
+ Eco-conscious millennials: This group is passionate about sustainability and
using natural products. They would be drawn to the rose sponge's eco-friendly
credentials and the fact that it's made from real roses.
+ Gifters: The rose sponge's unique and luxurious nature could make it a
popular gift for birthdays, holidays, or self-care enthusiasts.
- Our solution for our target customers:
+ Anti-Aging Properties: Rose soap contains antioxidants that help combat free
radicals, reducing signs of aging like wrinkles and fine lines. For health-
conscious women, this natural anti-aging benefit is appealing.
+ Gentle Cleansing: Rose soap provides a gentle yet effective cleanse, suitable
for sensitive skin. It won’t strip the skin of essential oils, making it ideal for
those who prioritize skin health. Stress Relief: The soothing aroma of roses
can alleviate stress and promote relaxation. Women seeking overall well-being
will appreciate this calming effect.
+ Natural Ingredients: Younger consumers often prefer natural products. Rose
soap, made from real rose petals, aligns with their preference for clean and
organic skincare. Acne Control: Rose soap has antibacterial properties that can
help prevent acne breakouts. Clear skin is a priority for this age group.
+ Luxurious Experience: Rose soap offers a spa-like indulgence. Its delicate
fragrance and velvety lather create a pampering sensation during bath or
shower time
+ Quality Assurance: Rose soap’s premium quality and natural ingredients
make it an attractive choice for businesses specializing in skin care products. It
meets the standards of discerning consumers.
 + Sustainability: The eco-friendly credentials of rose soap—made from real
roses—resonate with environmentally conscious millennials. They appreciate
products that minimize environmental impact
+ Unique and Thoughtful Gift: The luxurious nature of rose soap makes it an
excellent gift choice. Whether for birthdays, holidays, or self-care occasions,
the rose sponge stands out as a thoughtful present
5. Our competitive advantage
- Our competitive advantages:
+ Sustainability: The eco-friendly credentials of rose soap—made from real
roses—resonate with environmentally conscious millennials. They appreciate
products that minimize environmental impact
+ Characteristic fragrance: Rose-scented shower gel provides a relaxing
bathing experience with a subtle, enchanting aroma.

- SWOT MODEL:
STRENGTHS OPPORTUNITIES

● Characteristic fragrance: Rose-scented ● Collaboration with spas and resorts:

shower gel provides a relaxing bathing
experience with a subtle, enchanting
aroma.
● Natural ingredients: If the product
incorporates natural components from
roses, it can enhance the product's value.
● Skin care effects: Roses are often
recognized for their skin care properties,
potentially soothing and moisturizing the
skin.
Providing products to expand the market.
● Enhancing marketing strategy: Strong
advertising emphasizing the skin care
benefits of roses can attract new customers.
● Product line development: Researching and
developing various variations of rose-
scented shower gels or expanding the
product line to meet the diverse needs of
the market.

WEAKNESSES THREATS

● Competition from other products: Other bath

● Target audience limitations: Mainly products may compete with rose-scented
those interested in natural products with shower gels, especially if they offer similar
a higher spending capacity. features.

● High price: If the production of rose- ● Consumer trend changes: If consumers shift
scented shower gels involves high- towards different skincare products, it could
quality ingredients, the price may be impact the sales volume of rose-scented
 higher compared to regular bath shower gels.
products.

● Dependency on the rose season: If the

supply of roses is reduced during a
certain period, production may face
challenges.

6. Product development plan

- 5W2H MODEL
What:
- Production and sales of handmade rose soaps
- Building a brand and online sale channels
- Development of product lines with diverse packaging, scents and uses
Why:
- Purpose:
+ To create a unique brand of rose soaps that are safe and
environmentally friendly
+ To meet the growing consumer demand for natural skincare products
+ To generate a stable source of income for the entrepreneur
- Reasons:
+ Increasing demand for environmentally friendly products
+ Potential development of handmade products
Who:
- Entrepreneur: mainly responsible for production, marketing and sales
- Expert: help with consultancy of product-testing
- Employees: responsible for production and packaging of products
When:
- Phase 1 (3 months): market research, product development, brand building,
and online sales channel establishment.
- Phase 2 (6 months): expansion of production, increase marketing, and reach
potential customers.
- Phase 3 (12 months): market expansion, development of new product lines.
Where:
- Production workshop: located in an area convenient for transporting raw
materials and finished products.
- Online sales channels: website, Facebook, Instagram, Shopee, etc.
How:
- Use natural ingredients that are safe for the skin
- Apply modern production technology to ensure product quality
 - Build a brand based on the unique value of the product
- Reach customers through online and offline advertising
How much:

- Our Goals
*Short-term goals

+ Brand building:
● Increase awareness of the Xà Bông Hoa Hồng brand in the bath sponge and
soap market.
● Position the brand as a high-end, luxurious, and environmentally friendly
option.
● Build trust and credibility with customers through quality products and good
customer service.
+ Market development:
● Expand distribution channels to reach more potential customers.
● Build partnerships with reputable retailers and distributors.
● Increase sales and market share in the bath sponge and soap market.

*Long term goals

+ Become a leading brand:

● Become the most loved and trusted bath sponge and soap brand in Vietnam.
● Expand the market to countries in the Southeast Asia region.
● Diversify product offerings to meet the increasing needs of customers.

*Social goals
+ Contribute to environmental protection:
● Use natural, environmentally friendly materials to produce bath sponges and
soaps.
● Participate in environmental protection activities and raise community
awareness.
+ Support the community:
● Participate in social and charitable activities to help people in difficult
circumstances.
● Contribute to the overall development of the community.