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FFFACE - ME X FINCH Present Digital Clothing Collection at Milan Fashion Week 2022
FFFACE - ME X FINCH Present Digital Clothing Collection at Milan Fashion Week 2022
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Instagram filters
Digital Clothing
Metaverse
FFFACE.ME
Concept in Context
The concept behind the digital clothes was to bridge the gap between virtual and
physical lives. As society increasingly relies on social media to shape opinions, FFFACE.ME
and FINCH have created clothes that look spectacular not only in real life but also online.
The AR collection presented a fully-fledged fashion statement on how the future
wardrobe should look, where designs are created digitally. By collaborating with seven
international digital artists, including 3D makeup creator Ines Alpha , world renowned
muralist Waone Interesni Kazki, and Ukrainian fashion designer Snizhana Chernetska.
AR Designs from Wondermilk Studio & Waone Interesni Kazki Item from the collection FFACE.ME x FINCH
Realization to Reality
The digital clothing collection featured T-shirts, hoodies, and sweatshirts that
transformed into lively pulsating artwork through a simple QR code scan.
Not only were the clothes rendered fantastically through AR, but the physical garments
were also made of high-quality cotton and were basic wardrobe items such as black or
white oversized T-shirts, making them highly adaptable and versatile for any style.
The technology also demonstrated a sustainable solution to humanities over-
consumption, where each item from the digital clothing collection is able to receive
additional AR layers over time, adjusting to new fashion and AR trends without the need
to overbuy physical printed clothing.
The concept of the collection lies in its convenience in the physical world coupled with its
ability to attract attention and increase interaction on social media networks, whilst
simultaneously taking content to the next level.
Digital clothing design itself and the use of AR technology in the fashion industry is still
relatively new, but it is already proving to be a game-changer. The new approach offers
an innovative way to showcase fashion, making it more accessible and engaging for
consumers.
Visitors to MFW try out AR Clothing by Ines Alpha x FFACE.ME AR by Ines Alpha at the FFACE.ME Demo space, MFW 2022
Final Thoughts
The semi-digital clothing collection presented at Milan Fashion Week was a glimpse into
the future of fashion. It presented a shift towards a more sustainable and meta-tech
conscious fashion industry, offering a unique and exciting experience for fashion
enthusiasts. As the world continues to embrace the digital age, we can expect to see
more innovative and further sustainable advances like this in the fashion industry.
This innovative limited-edition collection is available for purchase on the FINCH website
or via the FFFACE.ME Instagram account. For those looking to experience the digital
clothing collection in real life, they can try it on, play with different AR filters, and choose
their favorites by following FFFACE.ME and FINCH’s Instagram and social media sites for
pop-up events or upcoming fashion showcases.
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