IBM - Bui Minh Trang

APPLE
IN THE MARKET
PLACE
Group 3
Group 3 members
THUC ANH PHUONG UYEN
22050011 22010019

ÁNH LINH KIM QUY KIM DUNG

22010053 22010048 21050029
 IBM - Bui Minh Trang

Table of Contents
1. APPLE IN THE MARKETPLACE FROM A 5 FORCES PERSPECTIVE

2.THE THREAT OF NEW ENTRANTS

3.BARGAINING POWER OF SUPPLIERS

4.BARGAINING POWER OF BUYERS

5.THE THREAT OF BUYERS OPTING FOR SUBSTITUTE PRODUCTS
 IBM - Bui Minh Trang

1. Apple's success
2018 Innovative and unique products,
First American company to fostering brand loyalty.
surpass $1 trillion. Its product development and marketing
strategies address marketplace.
Mid-2023
It is mostly presented before => Industry competition and buyer
an audience. bargaining power as the strongest
2. The Threat of New Entrants IBM - Bui Minh Trang

Require significant capital for R&D and

manufacturing
Before generating revenue

APPLE'S
RELATIVELY LOW the cost of establishing a
MARKET SHARE
company and brand name
recognition
 IBM - Bui Minh Trang

3. Bargaining Power
of Suppliers
The bargaining power of suppliers is weak
force
Access to numerous potential suppliers for
component parts
Low switching cost and customer base make
it a low obstacle to supplier exchange.
 IBM - Bui Minh Trang

4. Bargaining Power
of Buyers
Low switching cost enhances buyer
bargaining power, encompassing both
individual and collective bargaining power.
Potential for widespread customer
defection to a rival and the combined
bargaining power of customers in the
market are powerful forces.
 IBM - Bui Minh Trang

5. The Threat of Buyers

Opting for Substitute
Products
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Substitute products are not direct

competitors to the company's main
product

Primary product alternatives

in the eyes of customers
 IBM - Bui Minh Trang

EXAMPLE

Unique features
Smart features

Diverse applications
Internet access
Bundled services

TRADITIONAL DESK PHONE IPHONE

 IBM - Bui Minh Trang

Android phone manufacturers can be

considered direct competitors

OPPO SAMSUNG XIAOMI

 IBM - Bui Minh Trang

CONCLUSION
Apple achieves its success through product
innovation and uniqueness, creating brand loyalty.
Apple's product development and marketing
strategies respond to competitive forces in the
market that affect market share and profits.
THANK YOU
Introduction to Business and Management
Intructor: Bui Minh Trang