25 June 2022

Bluelearn <> ShARE BITS Pilani

Problem Statement - Bluelearn

How to convert one-time visitor on Bluelearn’s app/discord

to an active loyal community member - What can be user’s
motivation - How to incentivize users - How do we measure
the scale of their performance.

In one sentence “How do we constantly engage new

audience and keep them on Bluelearn” ?

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 Executive summary
• Acquisition - With the colleges going back to offline mode, BlueLearn can
have a better chance

• Retention

• Summary of Bluelearn vs Competition

- Introduction to the main competitors

- Core Product

- Marketing

- User Interface

- Platform Outreach

• Latest additional problem statement

- Study VC Channel

• Recommended Actions

- Improvement opportunities identified to enhance Bluelearn’s capabilities

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 Recommended Actions to Improve Customer Engagement

Wallet tracking Referral System

● Feature of monitoring the current ● Impactful for the target customer -

stats of earned rewards and tokens college students
● Introduction of a reward ladder ● A good experience generates word of
● Acts as visual appeal for completing mouth
the tasks to climb up the ladder ● Most reliable form of marketing an
online business

Bluelearn tokens Marketing of tokens

● BLC tokens for buying courses on ● Lack of information about the ways
Udemy, Coursera, and EdX of earning tokens
● Current reward suggestions can be ● The discord channel of redeeming
improved as they are ordered on the tokens needs to be updated
demand
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 Gamifying the whole system in order to capture the market demography
Gamification and Trendy
Implementation of a
wallet Tracking system
● No competitor uses tokenization.
This system is trendy and target
audience likes it.
● Need of a wallet tracking
system which will convey the
user when he/she is about to
reach a milestone and layout
next few major checkpoints.
Events
Developing a proper system Conducting multiple
of Gamifying the complete events on Trendy
user experience Topics
• Beta testing user journeys by • Events on trendy topics
should be conducted more
gamifying it and gauging at
frequently like Web3, NFTs,
how these used to leverage a
Trading etc.
more engaging user base on
the platform.
• Engage with community using
• Beta testing phase includes
Gifs, Polls, Surveys and
progress bars, leaderboards
memes is a must, alongside
etc. for various categories,
weekly newsletters with
running monetary events on
links and introduction of
platforms like D2C.
speakers.
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 Understanding the competitive weaknesses when compared to the
competitors and evolving a synthesis to retain the users by overcoming
these weaknesses.

Core Product and Model

Core Product Tweaking the model

The major strengths of Homeflic Wegrow Eventsbeep is the primary competition in

and Devsnest lie in their core competencies
and executional capabilities with their
existing product portfolio. Bluelearn leads in
terms of product range.
But to retain users - it must have better
visibility of its current product range.
the segment - variety of products, business
model differs from that of Bluelearn. The
advantage to there offline model is they are
able to connect personally and add that
personal touch to their product.
Bluelearn can also do such kind of
workshops in colleges by launching its
campus ambassador program .

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Leveraging the BLC tokens to retain the users on the platform and
understanding various user trends, channeling personalised ads on platforms
like Instagram.

BLC tokens and rigorous

marketing

BLC tokens are not Diversifying the use case of

marketed properly BLC Tokens

● Targeted ads for the • BLC tokens utility should not

users should focus on
Learning alongside
earning. Within the
platform there should be
marketing it for it.
be fixed to limited items.
• For example -BLC Tokens
can be used for purchasing
online courses on Udemy,
Coursera etc.

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 While Bluelearn has few direct competitors due to the niche nature of its
product, it faces competition from Ed-Tech companies in similar spaces

Homeflic
EventBeep Devsnest Bluelearn
Wegrow – Bluelearn leads its
competitors in terms of
product range
CORE PRODUCT

Talks ✔ ✔ ✗ ✔ – Eventbeep is the primary

competition in the
segment - has all variety
of products, business
Workshops ✗ ✔ ✗ ✔ model differs from that of
Bluelearn

– The major strengths of

Online Homeflic Wegrow and
Workshops
✔ ✔ ✔ ✔
Devsnest lie in their core
competencies and
executional capabilities
with their existing product
Courses, portfolio
Certifications
✔ ✔ ✔ ✔

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 Bluelearn’s competitors, especially Homeflic Wegrow and Events Beep,
possess a distinct competitive edge in marketing practices

Homeflic
EventBeep Devsnest Bluelearn
Wegrow
– Improvement
required from
Bluelearn in
MARKETING

frequency of social
media activity
Social Media
Platforms 5 8 4 5 – EventBeep has the
BIC marketing
practices and a wide
range of branding
avenues

Advertising
Techniques
7 6 3 5

Note: All scoring is done relative to Bluelearn, with 5 as the benchmark score
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 Developments on the Bluelearn website and app are essential to enhance
the user experience relative to the market competition

Homeflic
EventBeep Devsnest Bluelearn
Wegrow
̶ EventBeep: Presence of
both app and website;
Interface 8 7 6 5 strong in terms of
information accessibility
Content 8 6 6 5
W
USER INTERFACE

E ̶ Bluelearn: Competitive
B edge due to presence of
S an app; IoS version
I Customer
should be developed to
T Acquisition 5 - 5 5
E System optimize customer
acquisition and user
experience

A ̶ Homeflic Wegrow
Interface - 9 - 5
PP webpage: User flow and
Content - 8 - 5 information display
enables users to
understand the product
Customer
better
Acquisition - 7 - 5
System

Note: All scoring is done relative to Bluelearn, with 5 as the benchmark score
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 While Bluelearn maintains a steady foothold in its platform outreach,
improvement opportunities have been identified to enhance Bluelearn’s
capabilities

Homeflic
EventBeep Devsnest Bluelearn
Wegrow
PLATFORM OUTREACH

Social Media Presence 5 7 2 5

Community
Engagement 2 6 7 5

Posting Frequency 2 8 5 5

SEO and platform

visibility 6 8 5 5

Note: All scoring is done relative to Bluelearn, with 5 as the benchmark score
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A dive into the Study VC Channel: Despite incentivisation the Study VC
Channel fails to gain traction

FEATURES BLUELEARN ALTERNATE OPTIONS

Video Streaming ✔ ✔

Audio Streaming X ✔

Breakout Rooms X ✔

VC Texts X ✔

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 Boost the attendance on Study VC Channel

Promote Study VC ‘Camera On’ be the default setting,

Channel-highlighting it at on with optional turn off before joining.
Bluelearn discord server

ATTENDANCE
BOOSTING
STRATEGIES

‘#bluelearning’ trend on social

Private Study VC Channels for
media platforms-student
small private sessions/breakout
community share their favourite
rooms.
study break.

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THANK YOU

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