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Competing pricing: Rural marketer should study the pricing strategy of its competitors and
accordingly fix its prices. For fuel, fertilizer transport and ploughing, there was the cox and. Elevate
Your Marketing Game with Vidya Sarthi Best Digital Marketing Institut. Objectives: The present
study attempts to examine the following aspects related to Rural Marketing in India: Nature and
characteristics, strategies adopted, opportunities and challenges. This can help researchers to focus
their efforts on areas where there is a need for additional research, and to build on the work of
previous researchers. HLL is also the market leader in Tea, Processed Coffee. Philips introduced
small refrigerators especially for rural consumers. 3. Sturdy Products Sturdiness of a product is an
important factor for rural consumers. Issuu turns PDFs and other files into interactive flipbooks and
engaging content for every channel. The Kissan range consists of ketchup and other sauces, jams.
The firm also appoints a number of retailers in and around the feeder. Changing demand pattern:
Demand pattern of rural customer is fast changing due to increasing in income and credit facilities
offered banks like credit Major income comes from agriculture: About of the rural income is from
agriculture and hence the demand for consumer goods is high during harvesting season. Branding
doesn’t mean logo - Easy guide to create a powerful branding for you. In this way a multiplier effect
create in rural demand. Types of Puppet Theatre in India States Type of Puppet Content 4. Rural
India is spread in the entire county in around 6 lakhs villages of different sizes while urban
population is concentrated in around 3200 cities. This enhanced the rural purchasing power. 1. 2. 3.
4. 5. Due to Exim policy, export of Indian agricultural products increased. These changes have been
brought about by globalization that has introduced new technologies in the country. They watch for
promotional offers and purchase cheap or fake products. A product is one that comes with a few
minor changes from the original product. This system has been banned government because of the
possibility of cheating. Most of villa ges are not properly connected with main roads. Marketers can
use the existing pattern with adaptations when necessary, they can also. Like urban events these
melas need little or no pre-publicity. The household press subscription is almost absent. 6. Situation
Based Leisure Time Activities: Farmers has to work during nighttime and odd hours also.
Development of cold storage and warehouse for farmers to sell their product at the time when the
price is attractive. A dissertation report to analyze the marketing of consumer products (both dur. If
such retail points also happen to be transportation centers. Private Agencies Involved in Agricultural
Marketing 07) 1. 2. 3. Beoparies: He collects the agricultural produce from villages and Haats and
brings it to the wholesale market. CHAPTER 7 AGRICULTURAL MARKETING DEFINITION
According to National Commission on Agriculture marketing is a process which starts with a
decision to produce a farm commodity, involves all aspects of market structure and includes pre and
post harvest operations like assembling, grading, storage, transpiration and Nature of Commodities 1.
2. 3. Service of Market: Deals in service such as professional consultancy Capital Market: Deals in
bonds, shares and securities. The solution for small companies: tie up with a leading company that
already has a.
It is difficult to find the leisure time for communication. 7. Expensive Communication: For rural
communication to be effective, repeat exposure is a must otherwise the message loss its effect during
gap periods. Village retailers have traditionally been amongst the most mobile of rural residents.
Often. Hired Vehicles: In this system, the salesman hire a public carrier like a taxi or a truck. The
performer uses puppets as a medium to communicate, ideas, values and social messages. Example: 1.
Sounds and drama division of the government of India used puppets to promote various government
projects. 2. LIC used puppets to educate rural masses about in Lucknow. Rural Demand refers to the
wants for specific products in the rural markets that are backed up by an ability and willingness to
buy them. Low standard of living restricts their buying ability and pace of adopting products. 7.
Lethargic Life Style: Lack of desire for a new life style is most critical issue for a marketer. There
are two Arhtias, Kaccha Arhtia is concerned with assembling the produce and Pakka Arhtia is
concerned with the distribution. They normally purchase when the prices are low and sell it when the
prices are high. The urban retailer has a limited role as a brand promoter. Introduced in variants like
Scent Magic, Scent Magic Lime. Strategies: Companies like ITC are using Internet (e-choupal).
Digital Sales Sell your publications commission-free as single issues or ongoing subscriptions. In a
country like India where still majority of the population is employed in agriculture and its allied
activities, majority people still living in the rural areas, rural marketing has much to do on such a
large scale with nearly 0.6 billion population living in rural areas. It is estimated that there is only one
bank branch for every 50 villages. Skimming pricing Charging high prices at initial level, E. Most of
villa ges are not properly connected with main roads. If price is accepted the agent convey the
decisions to the seller and the produce is weighed and given. New players like Nestle, Mc Donalds
and MTV are eyeing rural. More than 70 per cent of the rural markets are still beyond the pale of
direct distribution. A woman's passion for beauty is universal and catering to this strong need. The
erstwhile Brooke Bond's presence in India dates back to 1900. Hamam. Besides being a perfectly
balanced soap, Hamam takes on a very modern and. Mogum Sale: In this system, farmers take
advance from the buyer before the harvest without fixing the price, with an understanding that the
buyer will pay the prevailing rate after the harvest. Through advertising, an organization may raise
its market share. Market planning remains ever challenging in rural segments. 6. Low Living
Standards: Rural customers have low income, low purchasing power, low literacy rate, and,
therefore, low standard of living. In 1998, it developed a customized TV for the rural market
andchristened it Sampoorna. A company planning to enter expand rural market must consider these
problems seriously. TV is affected uncertain supply of electricity. 9. Lack of Research Data:
Decisions regarding messages and media mix for rural communication depends only on sales force
and distributors, which is insufficient. 10. Selective Attention: Rural people select the messages that
are have in their interest and ignore others. Table of Contents,Index,Syllabus,summary and image of
Rural Marketing: Text and Cases, 2e book may be of a different edition or of the same title. Private
Negotiations: In this method, buyer comes to the shops of agent, inspects the sample and offers his
price.
Each stockist is asked to cover his surrounding market. Lifebuoy etc. The wall painting of Lifebuoy
is displayed. The Urban markets are maturing and high level of competition ruining the profit
margins, customer base. Such incomes will increase faster because of better production and higher
prices for agricultural commodities. Teams Enable groups of users to work together to streamline
your digital publishing. RURAL RETAILER BEHAVIOUR (Nov. 05) 1. 2. 3. 4. Seasonal Pattern:
There is particular seasonal pattern in stock holding of rural retailer. Amalgam Group of Companies,
a leader in value added Marine Products exports. To understand the marketing strategy and
marketing mix used by. For example, if a literature review on marketing research finds that there is a
lack of research on a particular topic, such as the effectiveness of social media marketing, this could
be an area of focus for future research. Discriminatory pricing is employed to charge different
customer groups differently. Selling Through Bullock Cart Camel: This is used to market in remote
villages with no motorable roads. Linguistic and Differences: Number of languages and different
cultural and social norms creating problems for marketers in designing the messages, as mass media
in one particular language work for entire rural population. 5. Unique Media Habits: Media habits of
villagers are such that the newspapers are found mostly at groceries shop, tea stall etc. HLL is also
one of the country's largest exporters; it has been recognised as a Golden Super. Three types of
quantitative analysis based on number of variables. The village shopkeeper is forced to deal in a large
number. In return, company gives them incentives on actual sales made. Commodity Market: Deals
on goods and raw materials such as cotton, grains. Clinic Plus Health shampoo was launched in India
in the year 1987. In processing highly perishable products are converged into less perishable
products. Price Conscious Customers They are climbers, aspirants and destitutes. Government
agencies like IRDA (Insurance Regulatory and Development Authority) and. The National Council
For Applied Economic Research’s (NCAER), Market Information. Rural Demand refers to the wants
for specific products in the rural markets that are backed up by an ability and willingness to buy
them. Cnsumex in which audience participation varies from a few thousands to a few lakh people.
Commodity Market: Deals on goods and raw materials such as cotton, grains. We have worked out
the detailed logistics with costs. They are: Farmers who bring their won produce to market
Cultivators who collect the produce of other farmers Landlords who collect the produce of their
tenants Merchants are village banias Kachha Arhatiya in assembling market Pakka Arhatiya,
wholesale merchants and manufacturers. 1. Processing: It is a process that adds utility to a
commodity. APF orlando diy survey workshop 071114 final APF orlando diy survey workshop
071114 final PR Measurement Summit 2016 Session 2: Jim Macnamara -Putting Theory Into Prac.
There are various incentives monetary and subsidies that should be given to rural entrepreneurs.
Selling Through Bullock Cart Camel: This is used to market in remote villages with no motorable
roads.