Instagram & TikTok: @monetmcmichael

For my media pitch, I have chosen 23-year-old Ahnesti Monet McMichael. McMichael is an
influencer/ blogger on both Instagram and TikTok. She has 1.1 million followers on Instagram
and 3.6 million on TikTok. She is a huge advocate for healthy skin products, makeup and
fashion. McMichael has previously done product reviews/ announcements for brands like
L'oreal, Mac and Peace Out Skin Care. Her product reviews receive over 15,000 likes and
hundreds of comments. Monet, as her moniker on social media, has a bubbly and outspoken
personality that her followers love. I believe she would be a perfect fit for E.L.F. cosmetics since
she has previous experience with similar products and brands.
 To: Ahnesti Monet McMichael monet@rangemp.com
From: Marcela Beltran
Date: Oct. 4, 2023
RE: For McMichael: Exclusive access to E.L.F.’s new skincare collection

Ms. McMichael:

Whoa! We love a sunny day but that sun exposure can be brutal. E.L.F. wants
you to love the sun and your skin. So, we created something great to enhance
your natural glow because we're not going to hide your beauty beneath layers of
unhealthy chemicals. In fact we're going to shimmer it up and put it on a
pedestal! Trust us, we’ve got you with the new Suntouchable Sunscreen.

I think E.L.F’s new Whoa Glow Suntouchable Sunscreen would be perfect for your Instagram
blog review. This sunscreen has skin-loving ingredients like aloe, hyaluronic acid and squalene
that align perfectly with your past product reviews. Your recent post about the importance of
healthy skin drew us toward you and we’d love to have you on board as a skin-loving advocate.
Use our new product for your iconic “Get Ready with Me” blogs and help others discover how
sun-loving they are.

This is an exclusive offer just for you, Ms. McMichael. Please reach out to us by Oct 25, 2023.
We’d love to launch this product with your help by Nov 1, 2023. There are a multitude of other
brands collaborating with this product. We’re honored to introduce you and connect you to more
beauty lovers.

I’ll call you with more details on Friday, Oct 13, 2023, at 4 p.m. at 623-313-6208. Please call me
sooner if you have any questions or concerns.

Thank you, Ms. McMichael, for your consideration,

Marcela Beltran, E.L.F Cosmetics’ public relations specialist