The Beauty Blog E.L.

F Cosmetics

The Silkiest Lips

Posted 10 p.m. Nov. 8, 2023
By Marcela Beltran, E.L.F Cosmetics Marketing Spokesman

Did you hear the news? Jennifer Coolidge is sharing her dirty secret! Her pouty pillow
lips don’t come naturally. Jennifer teamed up with E.L.F. Cosmetics to create the Dirty
Lip Kit! A perfect combination to give you E.L.F.ing gorgeous lips.

More Than Just A Lipstick

So what comes in the box?

● O FACE Satin Lipstick - a satin-finish lipstick with a next-to-nothing feel in the

shade Dirty Pillows (rosy pink)
● Lip Plumping Gloss - a high-shine lip gloss with serious plumping power in the
shade Swollen (creamy light pink)
● Cream Glide Lip Liner - a creamy lip liner with super-smooth application in shade
Fill Frontal (neutral brown)
● Gold Mirror - embellished with Lips are the Mirror to Your Soul

Jennifer Coolidge, the award-winning actress, came to E.L.F. with an idea that would
drive her fans crazy. She wanted to make history by doing something she’d never done
before. Jennifer wanted to step into the beauty industry. This limited-edition collection
would mashup the entertainment industry with the beauty industry.

Keeping Our Values

 The Beauty Blog E.L.F Cosmetics

While the Dirty Lip Kit advertises soft pink lips, E.L.F. wants to stay true to its values.
We are firm believers in diversity and inclusion. We are a brand that listens and
represents all. In doing so, we’ve included multiple shade combinations as box sets so
you can stay true to yours-e.l.f.

E.L.F. will donate 25% of profits towards our pet rescue charities. In true E.L.F. style,
we’ll continue to donate funds from every product we create. Jennifer has selected this
project's charity as she holds the same values we represent. It’s important for the Dirty
Lip Kit to be 100% vegan and cruelty-free. E.L.F. used clean ingredients and kept the
same formula as our other beloved products.

The Lip Set

This limited edition set is a one-of-a-kind campaign for E.L.F. Cosmetics. When the idea
was created, we wanted to make sure we had the best person to represent our fans.
Jennifer Coolidge appeals to many generations as a fan favorite. Jennifer has her iconic
phrases and is unapologetically herself. So we decided to make her the face of E.L.F.
lips in the hopes of inspiring our fans to be unapologetically unique. We hope that she
inspires others to be brave and bold.

While the lip set is sold out, E.L.F. decided to restock for the upcoming holiday season.
We wish others to experience this one-of-a-kind product. The restock will drop by
Thanksgiving. Just in time for Black Friday shopping and Christmas lists.