SWEET TOOTH ANNIVERSARY PROPOSAL 1

Objective: To celebrate the 1st-year anniversary of Sweet Tooth by increasing customer

engagement, driving foot traffic, and boosting sales through promotions on chicken wings and
discounts for milkshakes.
Target Audience:
 Young adults aged 18-35
 Families with children
 Food enthusiasts
 Local residents and students
Marketing Strategy:
1. Anniversary Event Kickoff:
 Host a grand anniversary event at Sweet Tooth on the weekend closest to the
anniversary date.
 Decorate the store with festive banners, balloons, and signage highlighting the
anniversary celebration.
2. Promotional Offers:
 Promote chicken wings as the highlight of the anniversary celebration,
emphasizing their quality, flavor variety, and affordability.
 Offer a special discount on chicken wings: "Get 10% off on all chicken wings
orders throughout the anniversary week."
 Run a limited-time promotion on milkshakes: "Enjoy a buy-one-get-one-free offer
on all milkshakes during our anniversary weekend."
3. Digital Marketing Campaign:
 Launch a targeted social media campaign across platforms like Instagram and
Facebook
 Create visually appealing posts and stories featuring tantalizing images of chicken
wings and milkshakes with anniversary-themed captions.
 Utilize relevant hashtags such as #SweetToothAngelesAnniversary to maximize
reach.
  Engage with followers by encouraging user-generated content. Run contests like
"Best Anniversary Selfie with Sweet Tooth Wings" to incentivize participation.
4. In-Store Experience:
 Enhance the in-store experience with anniversary-themed decorations, music,
and ambiance.
5. Customer Loyalty Program:
 Reward loyal customers with exclusive perks and discounts during the
anniversary week.
 Offer a "Double Points" promotion for loyalty program members on anniversary
purchases to incentivize repeat visits.
6. Post-Event Follow-Up:
 After the anniversary event, express gratitude to customers for their participation
and support.
 Share highlights from the celebration on social media and through email
newsletters, showcasing customer photos and testimonials.
Measurement and Evaluation:
 Track sales performance before, during, and after the anniversary promotion period.
 Monitor social media engagement metrics such as likes, comments, shares, and hashtag
usage.
 Collect feedback from customers through surveys or online reviews to gauge satisfaction
and identify areas for improvement.
Budget Allocation:
 Allocate budget resources for promotional materials, digital advertising, in-store
decorations, and any additional staffing requirements.
 Consider allocating a higher budget for digital marketing efforts to reach a broader
audience effectively.

Implementing this marketing strategy for the 1st-year anniversary of Sweet Tooth will help
create excitement among customers, drive traffic to the store, and generate buzz around your
chicken wings and milkshake offerings. Adjustments can be made based on the specific needs
and preferences of your target audience and the local market conditions