DUBAI

ITS World Congress

Visual Guidelines
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Colour logo

The colour version of the Dubai ITS World Congress

should be used wherever possible. No element should
be adapted in terms of size or colour. The colour logo
is to be used over a white background only.

Full colour Dubai ITS World Congress logo

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White logo

The white version of the Dubai ITS World Congress may

be used over dark backgrounds or images. Ensure that any
background does not interfere with the legibility of the logo.
No element should be adapted in terms of size or colour.

White Dubai ITS World Congress logo

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Clear space & Minimum size

Clear space
To ensure that the Dubai ITS World Congress logo remains
distinct wherever it is applied, it is important to include a clear
space where no other visual element or text encroaches. This
clear space is defined opposite.

Minimum size
Legibility of the logo is critical. The Dubai ITS World Congress
logo with associated dates should not be used at any size
smaller than 32 mm wide. For exceptional application smaller
than this (digital for example), the event dates may be removed
as long as they are clearly available on the same application.

Clear space and minimum sizing apply to both the colour and
white versions of the logo.

32mm < 32mm

exceptional
circumstances
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Colour Palette

To ensure a consistent and unified presentation of the

Dubai identity, a colour palette has been developed to
complement the logo.

Colour Name CMYK RGB HEX

Light Blue 40 15 0 0 148 189 229 #93bde5

Mid Blue 40 30 0 0 152 165 212 #98a5d4

Blue 90 69 0 0 40 93 171 #285dab

Dark Blue 100 97 0 0 43 53 148 #2b3594

Red 0 100 92 0 237 28 44 #ed1b2c

Light Red 0 57 20 0 244 139 157 #f48b9dd

Black 0 0 0 100 0 0 0 #000000

ERTICO Warm Grey 47 38 43 4 142 142 137 #8e8e89

White 0000 255 255 255 #FFFFFF

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Gradient

A gradient background, derived from the logo, has also

been developed. This is intended to be used as an overlay
for images and may be resized to suit any application.
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Gradient usage

The gradient may be applied over an image using either the full, half, 1/3 or 2/3 of the
image height (see below). Use “multiply” opacity to ensure that the image remains
visible, adapting the opacity to suit the image (the examples below use 80% opacity).

33%
50%
66%

100%

66%
50%
33%

33%
50%
66%

100%

66%
50%
33%
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App - colours

Primary Set Secondary Set Accent colors

PRIMARY SET EXAMPLES

15% 15%

Navbar

BUTTONS

Colour Name CMYK RGB HEX

SECONDARY SET EXAMPLES
Primary Set Dark Blue 100 97 0 0 43 53 148 #2b3594
Tab 1 Tab 2
Red 0 100 92 0 237 28 44 #ed1b2c
Table Header
White 0 0 0 0 255 255 255 #FFFFFF

Secondary Set 15% ERTICO Warm Grey 8 6 6 0 237 237 237 #ededed ACCENT EXAMPLES

Dark Blue 100 97 0 0 43 53 148 #2b3594 Add to personal agenda

Accent Colours Red 0 100 92 0 237 28 44 #ed1b2c

Visit website

15% Red 0 7 2 0 253 239 241 #fdeff1

10.30 AM - 11.00 AM
Session Title
John Smith
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Typeface Montserrat
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Montserrat is used as the primary typeface for the Dubai ITS
World Congress. It is suitable for headings in any colour from the
palette (see pg 5) as long as it remains legible. For body copy a Montserrat Black
colour of 100% black is recommended.
ABCDEFGHIJKLMNOPQRSTUVWXY
Z abcdefghijklmnopqrstuvwxyz
0123456789

Montserrat Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

Montserrat Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
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Typeface
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Typeface
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Image bank
TBD