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Summary of Chapter 1,4 The Culture Map Pps
Summary of Chapter 1,4 The Culture Map Pps
Summary of Chapter 1,4 The Culture Map Pps
In chapter 1 the author introduces high and low context cultures Aswell as cross culture
communication.
What makes a good communicator:
High-context culture: heavily relies on implicit and context-based communication, for example,
using metaphors and so on.
Low-context culture: cultures that rely on explicit verbal communication.
Being able to see communication from different perspectives, for example, if you're from a high-
context culture, you might perceive a low-context communicator as stating the obvious. They may
also come off as condescending or patronizing. However, if you come from a low-context culture,
you might perceive a high-context communicator as secretive or unable to communicate
effectively.
For example, in the USA, people tend to communicate as literally and explicitly as possible. Good
communication is about clarity for accurate communication between peers.
The same applies to many African cultures and to a lesser degree, Latin American cultures.
In many Asian cultures, messages are often conveyed implicitly, requiring the listener to read
between the lines. Good communication is subtle, layered, and depends on subtext. Responsibility
for proper communication depends on both the speaker and the listener.
Asian countries are found on the far right of the scale, where leadership tends to be more
hierarchical. Scandinavian countries are found on the far left, being the countries that have more
egalitarian leadership expectations.
European countries are well-distributed between the scale. The author draws some parallels with
history and religion:
Countries that were under the influence of the Roman Empire – which was a very hierarchical
society – tend to have a more hierarchical view of leadership to this day. Here you can find Spain,
Italy, and to some extent France.
Countries that were under the influence of Vikings are more egalitarian. Some examples are
Denmark, Sweden, Iceland, and Finland.
Countries with a Protestant culture tend to be more egalitarian than Catholic countries.
Egalitarian cultures see as normal: disagreeing with the boss openly in front of others, action being
taken without the boss's OK, communication between people on different levels of the
organization is expected. For hierarchical cultures, it is expected to defer to the boss's opinion,
especially in public, wait for the boss's OK before executing tasks, not communicate across too
many levels in the organization.