Title: Crafting a Comprehensive Marketing Mix Literature Review: A Daunting Task Simplified

Embarking on a literature review journey can often feel like navigating through a labyrinth of
academic texts, theories, and perspectives. However, when it comes to dissecting the intricacies of
the marketing mix, the challenge intensifies. The fusion of multiple disciplines, varying
methodologies, and evolving perspectives makes crafting a comprehensive marketing mix literature
review a formidable endeavor.

Understanding the Marketing Mix:

At the core of any marketing strategy lies the concept of the marketing mix, famously coined by Neil
Borden in the late 1940s. Comprising the elements of product, price, place, and promotion, the
marketing mix serves as the cornerstone for businesses striving to optimize their market offerings and
achieve strategic objectives. Yet, delving into the depths of scholarly literature surrounding each
component demands not only time and dedication but also a discerning eye for synthesizing diverse
viewpoints.

Navigating the Vast Literature Landscape:

The sheer volume of literature available on the marketing mix can be overwhelming. From seminal
works by Philip Kotler to contemporary research exploring digital marketing dynamics, the breadth
of scholarly contributions adds layers of complexity to the review process. Moreover, the
interdisciplinary nature of marketing necessitates engaging with insights from economics,
psychology, sociology, and other fields, further enriching the discourse but also amplifying the
challenge of synthesizing multifaceted perspectives.

Challenges Encountered:

One of the primary hurdles in crafting a literature review on the marketing mix is ensuring
comprehensiveness while maintaining relevance. Selecting pertinent studies from an ocean of
academic papers requires meticulous discernment and a keen understanding of the research
objectives. Additionally, reconciling conflicting viewpoints and integrating disparate findings into a
cohesive narrative demands critical analysis and synthesis skills honed through experience and
scholarly acumen.

Simplify Your Literature Review Journey:

Amidst the complexities and challenges inherent in crafting a marketing mix literature review, there
exists a beacon of assistance: ⇒ StudyHub.vip ⇔. Our platform offers expert guidance and support
tailored to your specific needs. Whether you're struggling to identify seminal works or grappling with
synthesizing divergent perspectives, our team of seasoned researchers and writers is here to
streamline your literature review journey.

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1. Expertise: Our team comprises professionals with diverse academic backgrounds and
extensive experience in conducting literature reviews across various disciplines, including
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endeavors. Trust ⇒ StudyHub.vip ⇔ to guide you through the labyrinth of marketing mix literature
with confidence and clarity.
RELATED PAPERS Crafting Excellent I-Brands by Rendering an Intensive Internet Marketing Mix
Assoc. Prof. Therefore, Qian Hu take a step further by distributing, supply and selling of pet and fish
accessories complements the ornamental Sample product accessories fish operations as a complete
“one-stop” shop. 11 The Company distributes more than 5000 types of aquarium and pet accessories
for more than 20 major manufacturers and principals to local retailers and o wholesalers in Asia,
including supermarkets operated by NTUC FairPrice, Cold Storage, Carrefour, Lotus and Tesco, etc.
Marketing is a contentious issue among both academics and practitioners when it comes to SME.
However, from the buyer's point of view, the benefits of the product are considered first and
foremost. Download Free PDF View PDF Free PDF See Full PDF Download PDF Loading Preview
Sorry, preview is currently unavailable. I formulate a two-level criterion of identity-based on creative
acts and utilize the notion of internal predication to account for how fictional objects possess the
properties attributed to them in relevant stories. This paper addresses the major setbacks and present
scenario of E-marketing structures in Bangladesh. The company was leading grocery retailer in UK
from the late 1980 to 1995. Most stores not only create the right conditions for shoppers to shop, but
also provide services. Flexible-price policies offer the same product to customers at different
negotiated prices. There are many researchers who believe that green marketing relates to promotion
and advertising of products by focusing on the environmental characteristics. This creates three
categories: asking questions; observation and experimentation. However, many Lithuanian and
foreign authors state that the four- element marketing complex is adapted to production (industrial)
companies. This literature review aims to present a critique of existing, published literatures that
analyse. Marketing mix is claimed to be firstly suggested by Borden (1964). This paper discusses a
newly developed propagation resistivity tool that is designed to be azimuthally sensitive for use in
geosteering and formation evaluation while drilling. Download Free PDF View PDF Financial Risk
and Management Reviews Incorporating Islamic Ethic Elements into Marketing Mix Paradigm
Nazree Shafin Download Free PDF View PDF See Full PDF Download PDF Loading Preview
Sorry, preview is currently unavailable. This paper guides to build the customer's confidence on
organic products and also guides the customers to avoid any misconception for green products. As
he claims. Kindurys, V. (1998), “since the provision and consumption of services, and often their
sale, coincide (takes place simultaneously), traditional marketing and its complex elements are not
suitable for the service business. For Later 76% 76% found this document useful, Mark this
document as useful 24% 24% found this document not useful, Mark this document as not useful
Embed Share Print Download now Jump to Page You are on page 1 of 7 Search inside document.
The width of the product range is the number of product lines. The product range and how it is used
is a function of the marketing mix. Successful promotion campaign is like a “bridge” that brings
business owners and consumers together. Advantages; ? High Profit margin as there is the absence of
a middle man in the product life cycle. Join our learning platform and boost your skills with
Toolshero. The Group also has production facilities in Guangzhou, China to manufacture aquarium
and pet accessories for the Group as well for other businesses. Models of the marketing complex of
other authors are also presented, but there is no common consensus on this issue. This study also
emphasis to analyze the trend of use of e-marketing in Bangladesh. This part looks at the target
audience, customer, or player; the users or non-users. Although many e- commerce companies collect
cost and usage data about their websites, few of them understand in any detail how well such
information measures their sites performance.
We measure it through sales volume, profitability and market share for the current period (current
firm performance), and perceived satisfaction with these measures when considering the previous
year. (Past firm performance). In the book Rethinking Marketing, Hakansson et al. (2004) quote the
wording of Kotler (1991) which describes “place” as various activities the company undertakes to
make the product easily accessible and available to target customers The choice of distribution
channel, and which intermediaires are involved between the seller and final customer, through which
the transfer occurrs and how these are managed has a big impact on the offering bundle. Research
won’t be useful if findings are kept within the research team. RBA are able to aggorgate large
amounts of new and used equipment under one roof in one auction and thus provide potential
buyers with right product at the right place at the right time. These data are collected by the various
marketing research and then the marketing information system analyses, store, disseminate, and
retrieve Marketing Mix 2 information from these data that helps in marketing decision-making.
Marketers exchange the product for buyers ’money. From the. Marketing therefore plays a key role
in determining such aspects as: ?The appearance of the product - in line with the requirements of the
market. To browse Academia.edu and the wider internet faster and more securely, please take a few
seconds to upgrade your browser. This article explores several memes in the intersecting discourse of
gender and Hindu nationalism and investigates memes, tweets, Facebook posts and hashtags that
were used on social media during the general elections held in India in 2019. Additionally, I propose
considering a subset of essential properties to fix the identity of ficta across stories. Posterior a isso
os casos cairam e voltaram a aumentar em 2019. This part also covers the issue of timing; when will
the field work be done. Lodish et al. 2001) Selection of the distribution channel(s) will determine
whether the product is sold directly, indirectly or both (multichannel distribution). This report
describes a literary review of each of the four components and an example of how each is
implemented in a real world scenario. 3Marketing Mix 4P's Place Literary Review The “place”
component of the marketing mix 4P's refers to the distribution channel through which products are
marketed and sold. So it is important to anal yze 7 P marketing complex: 1. The results indicate some
important shifts in the use of research methods in SALES literature as well as significant differences
in the research methods published across different research outlets. FREE RELATED PAPERS
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PDF Luca Corchia, Societing, Heritage e Marketing. This strategy is often used by COMAT to
promote newly launch products or current “Hot” products. Therefore, Qian Hu take a step further by
distributing, supply and selling of pet and fish accessories complements the ornamental Sample
product accessories fish operations as a complete “one-stop” shop. 11 The Company distributes more
than 5000 types of aquarium and pet accessories for more than 20 major manufacturers and
principals to local retailers and o wholesalers in Asia, including supermarkets operated by NTUC
FairPrice, Cold Storage, Carrefour, Lotus and Tesco, etc. According to Charter 2017, in this, the
marketing of the products is done that is safe for the environment. A low initial price discourages
competitors from entering the market, and is the best approach when many segments of the market
are price sensitive.Amazon. The aim of the article is to analyze the marketing complex 7 P theoretical
aspects. One critisism about 4P frame is having the diffrence between the philosophy behind
marketing mix and the fundamental from management school of marketing. It has shaped the path of
various institutions by influencing decision-making processes. Strategy maybe to charge premium
prices for website design services.However it may result in fewer customers, but then dealing with a
lot of customer multipiles your problems. ? To gain market share, the other main strategy is to price
your service lower to gain market share. However, all service marketers are convinced that in the
modern service business it is no longer enough to limit oneself to the traditional marketing complex.
Descriptors for each eritry are assigned byM staff. In accordance with ATINER’s Publication Policy,
the papers presented during this conference will be considered for inclusion in one of ATINER’s
many publications. The pre auction barbecue parties are an important part of the overall auction
event giving the staff, from company owner downwards, the chance to mingle with customers and
make contacts (Rodengen 2001).
Marketing program planning gives a range of benefits to the business organisation, such as primary
benefits are that the planning process puts the customer first; maximize the resource utilization and
achieving competitive advantage over competitors. The Group also has production facilities in
Guangzhou, China to manufacture aquarium and pet accessories for the Group as well for other
businesses. Nowadays, the companies try to create, promote and sell products or services that can
satisfy their target customers through electronic means. J Sainsbury’s is the third largest grocery
retailer in the UK. An approximate analytical expression is developed to predict the critical
backpressure for choked flow. Globalization process, global market competition and the subsequent
performance difficulties encouraged by exporters cause the increasing interest in this subject ( Sousa
et al., 2008. There are many advertising 'media' commonly available such as. Seminars are conducted
in “Tips and Tricks” style of delivery. However, the results of the aforementioned studies are
inconclusive. One critisism about 4P frame is having the diffrence between the philosophy behind
marketing mix and the fundamental from management school of marketing. Internet marketing is
increasingly attracting attention from executives and scholars as a crucial body of modern marketing.
Results The literature review covers many areas such as: E-business, E-marketplace, Electronic
Commerce, Electronic platforms, Mobile marketing and many other research areas. There are four
elements widely accep ted in traditional marketing - product, price, product presentation, sponsorship
- or the 4Ps system. This study also emphasis to analyze the trend of use of e-marketing in
Bangladesh. It basically explains that the best strategy across situations does not exist. From 1830
audiences in the colonial capitals, as well as out in the remote regions, became well acquainted with
all aspects of the technology. It is important make decisions and actions related t o the products
provided, their price, place or distribution and promotion, people, processes and physical evidence.
This research paper concentrates on e-marketing applications for organic textile products, and how
these computerized applications can strengthen the organizations to make awareness. A well
understanding and analysis of marketing environment allow the marketer to gain a competitive
advantage over its competitor and face the future major environmental challenges ( Tibbert, 1987 ).
5. Dynamic Marketing Capabilities The modern business environment is changing rapidly because of
speedy technological advancement and innovation. He’s a university professor of marketing at the
University of Westminster in London. Lodish et al. 2001) Selection of the distribution channel(s)
will determine whether the product is sold directly, indirectly or both (multichannel distribution).
The current business environment, which is highly competitive, makes public relations essential for
service marketing. This can offer savings to both the buyer and to the seller, who saves the cost of
marketing both products separately. Previous research outcomes ought to be cross-validated and put
into another perspective when studying SMEs in a developing country ( Liargovas, 1998 ).
Successful promotion campaign is like a “bridge” that brings business owners and consumers
together. McCarthy’s model can be utilized in both lon g- term strategies and short-term tactics.
These seminars have created face to face opportunity chance for the sales people to engage with
potential clients who attends the seminar. The concept of 4Ps has been criticised by number of
studies, examples Lauterborn (1990), Moller (2006), Popovic (2006) and Fakeideas (2008). Outdoor
advertising (such as posters at Bus Stops, Posters on SMRT, Taxi and bus sides) and. You can
promote your company or communicate more effectively and efficiently with your customers.
Lodish et al. 2001) Selection of the distribution channel(s) will determine whether the product is sold
directly, indirectly or both (multichannel distribution). Advertising on complimentary newspaper like
Today has enabled the company to reach out to close 3 millions readers each day hence enhancing
the consumers’ awareness on COMAT’s product, services and sales promotion. 3 Seminars COMAT
has been conducting short regular seminars on subjects like Project Management, Microsoft
Certifications and customized Microsoft Office “Brown Bag” sessions as part of its customer
retention and customer acquisition program. A full conference program can be found beginning on
the next page. Aside from inculcating loyalty among the members of the clients and customers of a
business organisation, companies are likewise aware of the need to widen and extend the reach of
the. Flexible-price policies offer the same product to customers at different negotiated prices. E-
marketing is very helpful for the organizations to develop long term relationships with customers,
and retaining these loyal customers for their organic textile products on long term basis. It is
important for the company to minimize the negative impact on the society by taking into
consideration those products which 2 End of preview Want to access all the pages. Dr. Rashad
Yazdanifard Notice of RetractionAfter careful and considered review of the content of this paper by
a duly constituted expert committee, this paper has been found to be in violation of IEEE's
Publication Principles.We hereby retract the content of this paper. Approach The paper systematically
reviews and categorise the published literature in the field of E- Marketing depending on the Hanson
Internet marketing framework by implementing a three stages methodology and thereafter analyses
and reviews this literature methodologically. In brief, although a few studies mention there is not any
relationship, most of researchers concluded that marketing strategy had significant positive effects on
export performance and it was an important part of studies that had been evaluated many times
previously. Since the year 2000, investors have been insisting, if not on profits, at least on objective
measures of a sites success in attracting, converting and retaining customers. EBusiness Marketing
Strategy Internet Marketing E-Marketing Marketing Mix Modeling Marketing Mix 4Ps E-Commerce
See Full PDF Download PDF About Press Blog People Papers Topics Job Board We're Hiring. You
can also use the results of the research to reduce costs and increase your profit margin. McCarthy’s
model can be utilized in both lon g- term strategies and short-term tactics. You will find out which
product your target market needs or wants, or who your potential customers are. The aim of this met
hod is to support and promote the main activity of selling goods. The word “promotion” excites both
business owners and end users. Marketing mix is claimed to be firstly suggested by Borden (1964).
The global concerns for the environment enhance due to industrial pollution and hazardous waste
disposal. See Full PDF Download PDF See Full PDF Download PDF Related Papers From
Marketing Mix to E-Marketing Mix: a Literature Overview and Classification Assistant professor of
Marketing and Management Emeka King The marketing mix paradigm, in its famous version of the 4
Ps, went all the way through the evolution of marketing theory being object of discussion both in
academic literature and managerial practice. To business owners successful promotion campaigns
bring high sales revenue to the company and at the same time increasing its products awareness and
gain market share. The four S elements of the Web-Marketing Mix framework present a sound and
functional conceptual basis for designing, developing and commercialising Business-to-Consumer
online projects. The two main sources: internal (within an organisation) and external, published from
a person outside the organisation. Trade-off's and balances will be determined depending on how
direct or indirect the distribution system is designed (Lodish et al. Next to identifying the critical
factors of the Web marketing, the paper argues that the basis for successful E-Commerce is the full
integration of the virtual activities into the company’s physical strategy, marketing plan and
organisational processes. Intangible values are values that cannot be measured or touched such as the
enjoyment the customer will get from the product. Marketing mix is originating from the single P
(price) of microeconomic theory (Chong, 2003). Finding out how to make the product, setting up the
production line, providing the finance and manufacturing the product are not the responsibility of the
marketing function. However, in spite of its deficiencies, the 4Ps remain a staple of the marketing
mix. RBA are able to aggorgate large amounts of new and used equipment under one roof in one
auction and thus provide potential buyers with right product at the right place at the right time.
The aim of the article is to analyze the marketing complex 7 P theoretical aspects. It uses the tilted-
antenna concept to produce directionally sensitive measurements that are lacking in traditional LWD
propagation tools. Advertising on complimentary newspaper like Today has enabled the company to
reach out to close 3 millions readers each day hence enhancing the consumers’ awareness on
COMAT’s product, services and sales promotion. 3 Seminars COMAT has been conducting short
regular seminars on subjects like Project Management, Microsoft Certifications and customized
Microsoft Office “Brown Bag” sessions as part of its customer retention and customer acquisition
program. Plastic bags As an ancillary business, the Group manufactures plastic bags for its own use
in the packing of ornamental fish for sale in a separate factory located in Woodlands.The plastic bags
are also supplied to third parties in the ornamental fish, food and electronics Sample product plastic
bag industries. This strategy is often used by COMAT to promote newly launch products or current
“Hot” products. The subsequent Ps have yet to overcome a consensus about eligibility and agreement
over the practical application (Kent and Brown, 2006). Marketers have always strived to strategize
their marketing mix more effectively and implement those strategies more competitively. Cars, for
example, are typically sold at negotiated prices. Ghafoor E-marketing strategies and applications are
developing drastically and this has substantial effects on business markets and customer's behavior.
The products that are created should have the aim of reducing the wastage and utilization of the
resources should be considered so that growth and goodwill can be maintained in the market. They
argue that the function and benefits of the product are different. This report describes a literary
review of each of the four components and an example of how each is implemented in a real world
scenario. 3Marketing Mix 4P's Place Literary Review The “place” component of the marketing mix
4P's refers to the distribution channel through which products are marketed and sold. In total 46
papers were submitted by over 50 presenters, coming from 19 different countries (Australia, Brazil,
Canada, China, Colombia, France, Hong Kong, India, Iran, Israel, Italy, the Netherlands, Oman,
Serbia, South Africa, South Korea, Taiwan, UK and USA). This is finding is in relation to
neoadjuvant-chemotherapy (NAC)-naive patients. Successful promotion campaign is like a “bridge”
that brings business owners and consumers together. This paper addresses the major setbacks and
present scenario of E-marketing structures in Bangladesh. You can download the paper by clicking
the button above. However, unlike the marketing mix, these elements are consecutive and belong to
the most important phases that have to be observed. An Exploratory Study on the Relationship
Between Technical Debt and Refactoring Mohamed Wiem Mkaouer 2022, arXiv (Cornell
University) Download Free PDF View PDF Free PDF Party and Constituency: Pressures on
Congress ned schneier 1953, American Sociological Review Download Free PDF View PDF Free
PDF See Full PDF Download PDF About Press Blog People Papers Topics Job Board We're Hiring.
This paper guides to build the customer's confidence on organic products and also guides the
customers to avoid any misconception for green products. The internal environments related to the
organisation and somewhat they are in the control of the organisation such as human resource,
machinery, materials, money etc. This study also emphasis to analyze the trend of use of e-marketing
in Bangladesh. Marketing research helps you define your product or service, the target market, and
the competition. Thus, it is crucial for a business organisation to handle and manage the marketing
information, which needs a marketing information system. Attendees who have attended these
seminars will gain some quick takeaways from the session. Value This paper will add to the body of
knowledge by investigating and illustrating a survey and systematic review of the published work in
the field of E- Marketing. J Sainsbury’s is the third largest grocery retailer in the UK. This qualitative
and descriptive study analyzes public relations in service marketing in a linear perspective from past
to present based on a review of the relevant literature. There are many researchers who believe that
green marketing relates to promotion and advertising of products by focusing on the environmental
characteristics. Aim: to establish the risk of TEEs and any association with blood types among NAC
patients as well as NAC-naive patients.