Professional Documents
Culture Documents
K62 LT05 Nhóm 3 Clothing Final Project Report
K62 LT05 Nhóm 3 Clothing Final Project Report
MODULE
MODULE
(TÊN ĐỀ TÀI…………..)
FINAL PROJECT REPORT
GROUP 3
Group: ….
Orde Name Student code
Group Members:
r
1 Phạm Thị Mai Chi 1…… MSSV….215714023110477
2 2……. MSSV…215714023110156
Nguyễn Thị Tùng Chi
3 Trần Thị Khánh Chi 215714023110266
3……… MSSV…
4 Nguyễn Thị Ngọc Chi
4… 215714023110277
5 Lê khắc Cường 215714023110469
Vinh, 2023
TABLE OF CONTENTS
PART I: INTRODUCTION
I. The purpose and scope of the report.
Clothing serves as a powerful expression of cultural identity. Researching and
comparing the traditional attire of the United Kingdom, the United States, and
Vietnam offers valuable insights into the similarities and differences among these
cultures. This exploration enhances our understanding of costume culture, fostering
improved communication and cohesion between nations. Examining clothing
throughout historical periods reveals the evolution of costumes, allowing us to
discern the distinctive features of each country's attire across different eras.
In every culture, clothing carries symbolic meanings tied to social roles and
structures. Analyzing the garments worn by various groups in British, American, and
Vietnamese societies provides insights into their organizational structures, social
norms, and cultural and ritual practices. Moreover, in the context of globalization,
modernization, and cultural exchange, clothing trends undergo transformations,
exhibiting variations influenced by factors such as gender, age, materials, pricing,
and regional influences.
In Britain, think of clothing like a time machine reflecting different eras. From the
elegant Victorian fashion to the bold styles of the Swinging Sixties, British clothing
is a mix of tradition and trend. And don't forget the influence of the weather – the
classic Burberry trench coat wasn't just a fashion statement; it was a practical
response to the UK's unpredictable rain.
In America, clothing is like a big, colorful painting that shows off the country's
diverse culture. Imagine it as a canvas where you can see everything from cowboy
hats in the West to cool streetwear trends in the cities. The clothes people wear in
America tell a story about the huge variety of places and backgrounds. Think about
it like this: the cowboy hats nod to the Western part of the country with its open
landscapes and ranches. On the other hand, the streetwear vibe, often born in busy
city centers, speaks to the urban, modern side of America. And it's not just about
today's fashion. American history has also stamped its mark on clothing. The
Roaring Twenties brought in a whole new era of glitz and glamour, influencing
what people wore. Fast forward to the 1960s, and you've got the counterculture
movements – a time when what you wore was a statement about breaking free from
the norm. So, when we look at American clothing, we're not just checking out
outfits; we're exploring a living, breathing canvas that reflects geography, culture,
and the echoes of history.
II. Discuss the significance and relevance of the chosen cultural value.
Each country has its own cultural identity and is defined in many different aspects:
cuisine, eating style,... Costume culture is one of the unique cultural traditions that
we want to mention and make a comparison topic to see the differences between
England, America, and Vietnam. Throughout history, clothing has been more than
a mere necessity for protection; it has evolved into a symbol of national identity. In
Vietnam, for example, the earliest fabrics were crafted from animal skins, bones,
leaves, and grass, showcasing the ingenuity and resourcefulness of its people...
Over time, with the development of society, there are more and more different
types and styles of costumes. Clothing is not merely a functional aspect; it plays a
pivotal role in preserving and representing a community's cultural identity.
However, the expression of cultural clothing comes with its challenges, such as
cultural appropriation, lack of representation, and the potential loss of traditional
techniques. However, this expression comes with its own challenges, such as
cultural appropriation, lack of representation, and loss of traditional techniques.
Viet Nam
The survey results for typical casual outfits in Vietnam reveal a strong preference
for comfort and versatility. A significant 90% of respondents favor the classic
combination of jeans and T-shirts, highlighting a widespread inclination towards
practical and relaxed attire suitable for various occasions. This indicates a fashion
culture that values ease of wear and a laid-back style. Additionally, 20% opt for
shorts and tank tops, suggesting a practical response to warm weather. The
inclusion of skirts and blouses at 15% implies a nuanced approach to casual
dressing, possibly for more formal or feminine occasions. The presence of trousers
and polo shirts at 20% indicates a segment of the population seeking a slightly
more polished look in their casual wear. Overall, the survey showcases a diverse
yet collectively comfortable and practical fashion landscape in Vietnam.
America
Based on the survey data, the typical casual outfit preferences in America reflect a
notable trend. A majority of 60% of respondents favor the classic combination of
jeans and T-shirts, showcasing a strong inclination towards comfortable and
versatile attire. Additionally, 10% of participants opt for shorts and tank tops,
indicating a practical choice in response to warmer weather conditions. Meanwhile,
20% of individuals each choose skirts and blouses or trousers and polo shirts,
showcasing a diversity of preferences within the casual wear category. This
suggests that a segment of the population appreciates a slightly more polished look
in their everyday attire.
Britain
2. Are there any items or styles of clothing that should not be worn in your
country?
Viet Nam
Based on the survey data regarding clothing preferences in Vietnam, the responses
indicate a diversity of opinions on items or styles that should not be worn. A
significant 45% are unsure about specific clothing restrictions, suggesting a certain
level of openness and acceptance of various styles. On the other hand, 40% express
that there are no restrictions on what should be worn, reflecting a relatively
permissive attitude towards clothing choices. However, 15% indicate that there are
items or styles that should not be worn, suggesting a portion of the population may
adhere to certain cultural or societal norms regarding attire. In summary, the survey
results reflect a varied perspective on clothing restrictions in Vietnam, with a
substantial portion remaining open-minded or uncertain about what is considered
appropriate to wear.
America
Based on the survey data, a substantial 75% of respondents in America believe that
there are specific items or styles of clothing that should not be worn. This indicates a
notable awareness of cultural or societal norms influencing fashion choices. Only
10% express the view that there are no restrictions on what should be worn,
showcasing a minority perspective of permissiveness. Meanwhile, 15% are unsure
about clothing restrictions, revealing a degree of ambiguity or open-mindedness
within the surveyed group. However, it's interesting to observe that certain materials,
such as fur, may be perceived negatively. This inference is drawn from general
observations that many Americans express a preference for not wearing clothing
made from animal fur.
Britain
Based on the survey, a large majority of 85% in Britain feel that there are specific
clothes you shouldn't wear. This shows a strong awareness of what's culturally
acceptable in terms of fashion. Interestingly, no one said there are no rules about
what to wear, meaning people generally agree there are guidelines. About 15% are
unsure about clothing restrictions, showing some flexibility in opinions. Though the
survey doesn't give detailed examples, it's worth noting that a common belief might
be against men wearing shorts, especially in more formal situations. This reflects
cultural norms where shorts are less common in certain settings.
3. How do you perceive the clothing differences between the rich and poor in
your country?
Viet Nam
Based on the survey data, perceptions of clothing differences between the rich and
poor in Vietnam vary. A significant 65% of respondents believe that wealthy
individuals often wear luxury brands, suggesting a strong association between
affluence and high-end fashion. Meanwhile, 30% feel there isn't much difference in
clothing between the rich and the poor, indicating a perception of shared styles
irrespective of economic status. Additionally, 15% note that poor individuals often
wear traditional styles, potentially reflecting a connection between economic
circumstances and more conventional clothing choices. About 10% provided other
perspectives not covered in the given options.
American
Based on the survey results, it seems that 80% of Americans believe there isn't
much difference in clothing between the rich and the poor. This prevailing
perspective suggests a widespread belief that people, regardless of their economic
status, share similar fashion styles. In contrast, 15% associate wealth with wearing
luxury brands, indicating a connection between affluence and high-end fashion.
Similarly, another 15% note that individuals with lower incomes often prefer
traditional styles, hinting at a potential link between economic circumstances and
more conventional clothing choices. The remaining 5% express diverse
perspectives not covered in the predefined options.
Britain
Based on the survey data, perceptions of clothing differences between the rich and
poor in Britain vary. A modest 10% of respondents believe there isn't much
difference in clothing between these two groups. In contrast, a significant 65% feel
that wealthy individuals often wear luxury brands, indicating a strong association
between affluence and high-end fashion. Moreover, 70% note that individuals with
lower incomes often prefer traditional styles, suggesting a potential connection
between economic circumstances and more conventional clothing choices. Notably,
no respondents provided perspectives beyond the given options.
America
Overall, It can be seen from the chart that clothing trends in the US have many
differences. Most people tend to have clothes that are classic and up to 85% of them
are. This is also the most chosen clothing trend in America. And surprisingly, modern
is the clothing trend with the lowest choice, accounting for only 5% of the total
number of people choosing it. In addition, trendy trends are also of interest to people,
accounting for 10% of the survey.
Vietnam
It is clear that there are also many different clothing trends in Vietnam. The most
popular are modern and trendy clothing trends, which account for up to 30%. 15% of
choices had no clear clothing trend. Following that is the classic and vintage clothing
trend, both accounting for 10%. Elegance is the clothing trend chosen by the fewest
people at 5%.
Britain
Clothing trends are clearly distinguished in Britain. While the classic trend was the
most popular clothing trend which is 75%, the opposite was true for the vintage
clothing trend. In addition, modern is also a trend that is of interest with a rate of 20%.
5. Are there traditional or historical influences that you see in modern clothing?
America
In the US, 65% of people choose traditional and historical elements that mostly have a
weak influence on the country's modern outfits. This was followed by 20% of people
saying it had a strong influence and the remaining 15% saying it did not influence
modern clothing.
Vietnam
General, there was an argument that tradition and history influenced modern clothing
in Vietnam. 45% of the survey population agreed that tradition and history influence
clothing. But the opposite follows closely behind and is up to 40%. And 15% of
people think it has no impact
British
In British, modern clothing is strongly influenced by tradition and history. Up to 18/20
people, accounting for 90% of people, agree with this. The remaining 10% think it has
a weak influence
America
Fashion styles in America also have huge differences. Looking at the chart there are
many different choices of fashion styles. The fashion style chosen by most people is
classic with 40%. Minimalism is the second most popular choice followed by classic
at 30%. This is followed by vintage and elegant with 15% and 10% selection rates
respectively. Most notably, the fashion style chosen by the least number of people is
modern, only 5%.
Vietnam
It can be observed that there are differences in fashion styles in Vietnam. Most people
have a classic and minimalist style. There are 8/20 choosing classic style accounting
for 40% and 7/20 choosing minimalist style accounting for 35%. Modern fashion style
accounts for 15%. 5% is the outfit style of elegant and vintage.
Britain
Overall, there are three main fashion styles in the UK: classic, modern and elegant.
While the proportion of classic style accounts for 65% which is the highest of all,
elegant is the style with the least choice, only 10%. Modern style accounts for 1/4 of
the total - 25%
America
According to the survey, 11/20 people believed that there was no distinction between
social classes based on clothing, accounting for 55%, while the opposite was only 5%.
The remaining number of people who are not sure that social class is distinguished
based on clothing is 40%.
Vietnam
The pie chart shows social class distinctions based on clothing in Vietnam. In general,
people think that clothes distinguish between social classes, and this accounts for half
- 50%. 35% is the number that everyone is unsure about and 15% disagree with this.
Britain
It can be seen from the graph that social class distinctions are based on clothing in the
UK. A staggering 75% agree with this being the highest percentage. Besides, there are
still people who disagree but the percentage is not high, only 10%. The remaining
15% are not sure about this.
8. What type of clothing do you usually choose for festive occasions?
The second image illustrates British people's festival outfit choices: they mainly
choose traditional outfits accounting for 70%, while formal outfits are second with
25%. A small percentage of people choose casual clothes, accounting for 5%.
According to the third chart, Vietnam people choose formal clothes with 55% and the
second place is tranditional clothes with 25%. For 15%, some people chose other
outfits.
When it comes to popular clothing colors in the US, Neutral is at the top with 50%.
with the next 20% being dark. In the UK, it is customary for clothing colors to be
Neutral at 45%. While dark color ranks second with 30%. With 15% "pastels" are
some other popular choices. A small percentage of people will choose bright.
The majority of Vietnam people also choose Neutral color with 65%. Some
Vietnamese people also like to wear Bright colors (20%). A small percentage of
people will choose other colors, such as pastels (10%)
10. To what extent does your region influence your clothing choices ?
Vietnam
Based on survey data about how your region influences clothing choices in Vietnam,
the responses show a diversity of opinions. A significant 40% of respondents would
say that region is influenced in clothing choice. Among them, 35% of people will feel
moderately. Additionally, 25% of them will not make a single correct choice
America
Based on the chart, 45% of Americans believe that clothing choices are influenced by
region. A significant 40% of respondents believe that region has an influence on
clothing choices. Only 15% expressed an irrelevant opinion on whether the region had
an influence or not.
British
Based on the chart, the majority of British respondents feel that their clothing choices
are influenced by their region. This shows that geography is a key factor affecting
fashion. About 10% moderately agree that the choice is relevant clothing from your
area
11. Can you identify someone's social class based on their clothing?
America Vietnam British
About 50% of Americans rarely determine someone's social class based on their
clothing. With 30% of respondents guessing occasionally. A small number of people
never guess (15%) and only 1% of people always accurately guess their social class by
looking at their clothes.
According to research and surveys, we found that Americans tend to judge other
people's personalities based on their clothing style, with 60% agreeing. More than half
of the people voted so. Proving that America is a country that judges personality
through dressing style.
Britain
Britain shows that the number of people choosing "Maybe" is the majority with 55%.
This proves that in this country they do not often judge others by the way they dress.
However, there are still people who will look at the way they dress to judge others
because 40% of people choose "Yes"
Vietnam
According to the survey, cultural identity in Vietnam does not affect clothing choice
much at 45%. In fact, today's society has developed, people also have more needs for
clothing. That's why they want to dress more beautifully and modernly. Currently, our
country's clothing style is also heavily influenced by Western countries. Therefore,
cultural identity does not affect clothing choice in our country
Britain
According to survey data, we found that clothing choice is based on cultural identity
in the country and is quite important with 75% of people choosing "Considerable".
This proves that British people often rely on their cultural identity to choose clothes.
America
According to survey data, we found that choosing clothes based on American cultural
identity is not too important with 40% choosing "not much". Thus, Americans will not
be too dependent on cultural identity to choose their style. They can dress more
unconventionally
14. How important is quality in your clothing choices?
Vietnam
According to the data we surveyed, the number of Americans choosing clothes based
on quality accounts for 75%. So it can be said that most Americans will choose clothes
based on the quality of the clothes. Clothing quality is one of the top choices of
Americans when choosing clothes.
Britain
According to the data we surveyed, British people will mainly choose clothes based
on quality with 95% of people choosing "very important". The British attach great
importance to choosing clothes based on quality, more than other factors such as price,
color, etc in British
15. How much does social media influence your clothing choices?
Vietnam
Currently, social networks are very developed, so in Vietnam, choosing clothes based
on social networks or in other words, wearing according to trends is also increasing.
According to survey data, 35% of people choose style according to social networks. It
can be said that this number may increase in the future with the speed of internet
development today
America
According to research data, we see that the number of people using social networks to
choose clothes in the UK is also quite large with 45% choosing "A lot" and 40%
choosing "A moderate amount". So it can be said that British people often rely on
social networks to choose outfits
16.Does the price of clothing influence your decision to buy?
VIETNAM AMERICAR BRITISH
Vietnam
In consumer activities, determining product prices is a very important factor that
directly affects consumer behavior. If the price of the product matches consumer
psychology, it will promote consumption; on the contrary, if the price does not satisfy
consumer needs, consumption will be extremely difficult. Price is a deciding factor in
the purchasing process. Consumers often compare product prices between options and
decide to buy based on the price that suits their personal budget. Looking at the
survey, we can see that 75% of people agree with the price. greatly influence the
decision to buy a product. Obviously, the proportion is quite high, accounting for 3/4
and the remaining ¼ are hesitant because they want to consider other aspects such as
quality, warranty program, promotional offers, etc.
America
When buying an essential item like clothing, consideration will still be given priority
(65%), but America is also a developed country, people's income there is quite high,
so there will be a group of people who are interested. product quality over price. In
addition to price and quality, there are also many other influencing factors to consider.
Britain
For British people, the price that affects the purchase of clothes is quite high (50%),
the rest are still considering the quality and other factors of clothing such as shipping,
promotions, and programs. guarantee,…
17. How does seasons impact your clothing choices?
Vietnam
Using accessories in everyday clothing among Vietnamese people is quite new and
has only been introduced in recent years. According to the survey, the majority (60%)
only occasionally mix accessories with clothes. 20% rarely use accessories and in fact,
in Vietnam, natural and genuine beauty is always emphasized, so having too many
accessories is also a new change in style. ethnic way.
American
Beyond beauty, wearing jewelry is also a way to express each person's personality and
aesthetic trends, but according to the survey, 45% of Americans occasionally use
accessories in daily life. . Always wear accessories followed by the last 30% rarely
and never wearing jewelry on your body even on important occasions
Britain
British people dress quite simply, they are not too important about appearance and
appearance, so in the survey, approximately 70% choose to occasionally wear
accessories. Only on holidays and important occasions do they pay more attention to
clothes and accessories. Besides, about 16% choose to always wear accessories and
11% rarely use those accessories.
Vietnam
In the survey responses about how they feel about wearing uniforms to work and
school, the majority of responses are positive, with only one comment being that they
feel uncomfortable about it. wearing uniforms. They said that wearing uniforms is
very comfortable, does not waste time choosing clothes every day, it creates
uniformity for a group, and through wearing uniforms, it also shows the solidarity of
the group. staff and students of each school
America
In America, wearing uniforms is very popular and sought after. Partly because it is
quite comfortable and polite. In addition, uniforms bring equality between people,
help erase the boundaries and distances between people, erase the boundary between
rich and poor and create sympathy with everyone.
Britain
According to a survey on wearing uniforms, British people are quite open and
interested. But besides that, some people think that wearing uniforms will limit each
person's ability to express themselves and their personality
The survey offers a comprehensive insight into the clothing culture in the United
States, the United Kingdom, and Vietnam, highlighting the significance of comfort,
cultural awareness, and individuality in fashion choices. In Vietnam, a preference for
comfort is evident, with jeans and T-shirts being the favored casual attire. The survey
indicates a varied perspective on clothing restrictions, reflecting openness to diverse
styles. In America, a majority opts for classic casual wear, and there's a notable
awareness of clothing norms, particularly against materials like fur. Meanwhile,
Britain showcases a diverse range, with a significant inclination towards a more
formal style, even in casual settings. The findings underscore the diversity in clothing
preferences, with a common emphasis on comfort, practicality, and a nuanced
understanding of cultural and societal influences. Overall, It underscores that clothing
is not just a daily necessity but a symbolic representation of diversity and cultural
sensitivity in society.
REFERENCE
[1] Tâm Như. (2019, August 5). Những khác biệt trong phong cách thời trang của cô
gái anh – mỹ. Retrieved on November 30th, 2023, from: https://www.elle.vn/the-gioi-
thoi-trang/phong-cach-thoi-trang-anh-my-p1
[2] Vibe Fabriclore. (2022, December 6). American fashion History Throughout The
Decades. Retrieved on December 4th, 2023, from:
https://fabriclore.com/blogs/lifestyle/american-fashion-history-throughout-the-decades
[3] Duong Quoc Anh. (2021, October 23). Đàn ông nước Anh ăn mặc như thế nào?.
Retrieved on December 4th, 2023, from: https://www.coolmate.me/post/dan-ong-
nuoc-anh-an-mac-nhu-the-nao
[4] Fashinza. (2022, July 6). Latest Trends in American Clothing: Trend Forecast for
2023-2024. Retrieved on December 4th, 2023, from: https://fashinza.com/brands-and-
retail/brand-trends/latest-trends-in-american-clothing-trend-forecast-for-2023-2024/
[5] Maxine Eggenberger. (2023, November 23). Classic Outfits British Fashion
People Wear On Rotation. Retrieved on December 4th, 2023, from:
https://www.whowhatwear.com/classic-british-outfits
[6] Ngọc Lan. (2022, May 15). Vài nét về cách ăn mặc của người Việt xưa. Retrieved
on December 4th, 2023, from: https://trithucvn.co/van-hoa/vai-net-ve-cach-an-mac-
cua-nguoi-viet-xua.html
[7] Ngọc Lan. (2021, October 25). Tìm hiểu một số nét đẹp trong văn hóa ăn mặc của
người Việt Nam. Retrieved on December 4th, 2023, from:https://fempride.com/tim-
hieu-mot-so-net-dep-trong-van-hoa-an-mac-cua-nguoi-viet-nam/
APPENDIX
2. Are there any items or styles of clothing that should not be worn in your country?
A. Yes
B. No
C. Not sure
3. How do you perceive the clothing differences between the rich and poor in your
country?
A. Classic
B. Modern
C. Vintage
D. Trendy
E. Elegant
F. No clear trend
5. Are there traditional or historical influences that you see in modern clothing?
A. Strong
B. Weak
C. None
A. Classic
B. Modern
C. Vintage
D. Trendy
E. Elegant
A. Yes
B. No
C. Not sure
A. Formal
B. Traditional
C. Casual
D. Others
A. Bright
B. Neutral
C. Pastels
D. Dark
10. To what extent does your region influence your clothing choices?
A. Significantly
B. Moderately
C. Not at all
11. Can you identify someone's social class based on their clothing?
A. Always
B. Sometimes
C. Never
D. Rarely
A. Yes
B. No
C. Maybe
13. How does your national identity influence your clothing choices?
A. Significantly
B. Moderately
C. Not much
D. None
A. Very important
B. Not important
C. Somewhat important
15. How much does social media influence your clothing choices?
A. A lot
B. A moderate amount
C. Not at all
A. Yes
B. No
C. May be
A. Always
B. Sometimes
C. Rarely
D. Never
- THEEND -