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LECTURER NOTES

SUBJECT :Design and Multicultural Aesthetics

MATERIAL :Human relations, culture, beauty, and design art based on multicultural
studies
MEETING SESSION : 4
LECTURER FORMER :GESNIDA YUNITA M.Sn

Multicultural Design
Building Awareness and Appreciation of Diversity

Understanding Multicultural Design:

Multicultural design is an approach to the design process that takes into account and respects
the diversity of cultures, values and backgrounds of users. The goal is to create a product or
environment that is inclusive for various groups in society.

Getting to Know Cultural Diversity:

Multicultural design considers the differences in culture, language, religion and values that exist
in a society.
A deep understanding of diversity helps prevent stereotypes and cultural bias in design.

Awareness of Local Context:

Designers need to understand the local context in which the product will be used, in order to
create solutions that are relevant and in line with local values.

Inclusivity in the Design Process:

Involving diverse parties in the design process, including users from various backgrounds, can
result in more inclusive and usable products.

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Language as a Communication Tool:
The choice of language in design, be it visual or verbal, plays an important role in creating
products that can be understood and accepted by various cultural groups.
Avoiding Stereotypes and Clichés:
Multicultural design seeks to avoid stereotypical or clichéd representations of certain cultural
groups, thereby creating a more equitable and inclusive environment.
Alignment with Universal Values:
While taking diversity into account, multicultural design also emphasizes universal values that
can be recognized by different cultural groups.
Multicultural Technology and Design:
In the technological era, multicultural design also includes the development of technology that
accommodates the needs of diverse users from various backgrounds.
Design Education and Awareness:
Increasing awareness of multicultural design through education can create a generation of
designers who are more sensitive to diversity and inclusivity.
Continuous Evaluation and Updates:
The multicultural design process is not an end in itself, but rather a continuous journey.
Constant evaluation and updating is necessary for designs to remain relevant and responsive to
the changing needs of diverse communities. By adopting multicultural design principles, we can
create a more welcoming and inclusive environment for everyone, without neglecting the
cultural diversity that enriches society.

Human Relations, Culture, Beauty, and Design Arts in Multicultural Studies

Man and Culture
Humans as social creatures have an important role in forming and maintaining culture. Culture
is a shared heritage in the form of values, norms, language and traditions that form the identity
of a human group.

Beauty as a Cultural Expression

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Beauty is reflected in art, architecture, music and the way of life of a society. Every beauty
reflects the values valued by a culture and is a form of expression of human creativity.

Design Art as a Translator of Culture

The art of design becomes an intermediary that connects humans with the beauty of culture. In
a multicultural context, design art can incorporate various cultural elements and create works
that respect diversity.

Multicultural Studies as a Bridge to Understanding

Multicultural studies highlight intercultural interactions, understanding differences, and
appreciating diversity. Design art in this study acts as a tool for understanding and absorbing
the uniqueness of different cultures.

Implications for Multicultural Design

In the art of multicultural design, an emphasis on inclusivity, respect for differences, and a deep
understanding of the cultural context are key. Design should reflect diversity in a way that
respects and advances all cultural elements involved.

Conclusion
The relationship between humans, culture, beauty and the art of design in multicultural studies
creates a harmonious environment where each element complements and enriches each other.
It is a stage for the exchange of ideas, values and artistic expressions that strengthen a sense of
unity in diversity.

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