INTRODUCTION TO

MEDIA AND
INFORMATION
LITERACY
Media and Information Literacy Ms. Ronquillo
Objectives:
describes how communication is affected by
media and information
identifies the similarities and differences of media
literacy, information literacy, and technology
literacy.
editorializes the value of being a media and
information-literate individual
identifies characteristics /describes responsible
uses and competent producers of media and
information
shares to class media habits, lifestyles, and
preferences
 WHAT
IS
COMMUNICATION?

WHY DO WE
COMMUNICATE?
IS IT POSSIBLE FOR
HUMAN BEING TO LIVE
WITHOUT
COMMUNICATING?
 Communication is the act or process of
using words, sounds and signs, or
behaviors to express or exchange
information or to express your ideas,
thoughts, feelings, etc., to someone else.
It is also the exchange of information
and the expression of feeling that can
result in understanding.
SENDER RECIEVER
MESSAGE
The two basic types of Communications?

Non-Verbal Verbal
Communication Communication
Signs
Oral
Symbols
Written
Colors
Gestures
Body Language
Facial Expressions
 Process of
Communication
Shannon-Weaver’s Communication
Model
The sender encodes the message and sends it to the receiver through a
technological channel like telephone and telegraph. The sender
converts the message into codes understandable to the machine. The
message is sent in codes through a medium.
Westley and MacLean's model of
communication

The Westley and MacLean's model can be

applied in two contexts: interpersonal and
mass communication, the point of difference
being the feedback. Feedback is direct and
fast in interpersonal communication and
indirect and slow in mass communication.
The model also differentiates message as
purposive and non-purposive.
 Berlo’s SMCR Model of
Communication
BSMCR Model of Communication represents the process of communication in
its simplest form. The acronym SMCR stands for Sender, Message, Channel,
and Receiver. Berlo’s SMCR Model of Communication describes the different
components that form the basic process of communication.
 Media and Information Literacy
Literacy
The ability to identify, understand, interpret, create, communicate, and compute,
using printed and written materials associated.

Media
Information
The physical objects used to communicate with, or
the mass communication through physical objects knowledge derived from study,
such as radio, television, computers, film, etc. It also experience, instruction, signals or
refers to any physical object used to communicate
symbols.
messages.
 Media and Information Literacy

Media Literacy Information Literacy Technology Literacy

- The ability to read, - The ability to recognize - The ability to use

analyze, evaluate and when information is needed digital technology,
produce and to locate, evaluate, communication
communication in a effectively use and tools or networks to
variety of media communicate information in locate, evaluate,
forms. its various formats. use, and create
MEDIA = Text, information.
Television, Visual Identify -> Find -> Evaluate
Arts, Video, Audio -> Apply -> Acknowledge
Media and Information Literacy
(MIL)
Media and Information Literacy (MIL), is
defined as the ability to access(you know
where to locate information), analyze (you
are evaluating information and media before
you process and use it), and create media
(once you receive information you knew how
to produce it with the use of different media).
Develop critical thinking and life-long
learning skills for socializing becoming active
citizens.