UNIVERSITY OF NEGROS OCCIDENTAL - RECOLETOS

CONTEMPORARY WORLD

MEDIA AND
GLOBALIZATION GROUP 4
 TABLE OF CONTENTS
• Globalization
• Media
• Media and Its Function
• Media and Globalization
• Types of Media
• Roles of Media
• Effects of Media
GLOBALIZATION
The process of increasing
interdependence and connectivity
between nations, economies, cultures,
and civilizations on a worldwide scale

Greater national integration and

interaction are the result of the cross-
border movement of capital, people,
information, goods, and technology.
MEDIA
Media is the communication channel
that is used to disseminate information
and store data.

It is a communication outlet which news,

education, promotional, and even
entertainment facts are passed through.
MEDIA AND ITS FUNCTION
• Media theorist Marshall McLuhan once
declared that the "medium is the
message
• His statement was an attempt to draw
attention to how media, as a form of
technology, reshape societies.
• Television is not a simple bearer of
messages, it also shapes the behavior
of users and reorient family behavior
MEDIA AND ITS FUNCTION
• The technology (medium), and not the
message, makes for social change
possible.
• Different media simultaneously extend
and amputate human senses.
• This is not necessarily a bad thing, it is
merely exchange with a trade-off.
 MEDIA AND GLOBALIZATION

01 02 03
There is an intimate
Globalization relies Globalization entails relationship between
on media as its the spread of globalization and media
main conduit for the various cultures which must be
spread of global through the use of unraveled to further
culture and ideas. media. understand the
contemporary world.
TYPES OF
MEDIA
TYPES OF MEDIA
Traditional Media

This includes newspapers, magazines, television, and

radio, which have long been central to mass
communication and play a significant role in shaping
public opinion and disseminating information across
borders.

PRINT MEDIA BROADCAST MEDIA

Books Radio
Magazines Film
Newspapers Television
TYPES OF MEDIA Digital Media

is digitized content that can be transmitted over the

internet or computer networks.

This form of media can be created, viewed, modified,

and distributed via electronic devices.

STREAMING SERVICES SOCIAL MEDIA

Netflix Facebook
Hulu Twitter
Amazon Prime Video Instagram
YouTube
 WHAT ROLE DO
THE MEDIA PLAY
TOWARDS
GLOBALIZATION?
THE ROLES OF MEDIA TOWARDS GLOBALIZATION
ECONOMIC GLOBALIZATION
• Media supports economic globalization by
promoting trade, investment, and

01 consumerism. Advertising, marketing, and e-

commerce platforms help businesses reach
global markets, contributing to economic
interconnectedness.
THE ROLES OF MEDIA TOWARDS GLOBALIZATION
POLITICAL GLOBALIZATION
• Media serves as a pivotal force in political
globalization by disseminating political information,

02 shaping public agendas, and facilitating political

communication on a global scale.
• Additionally, media platforms serve as channels for
political communication, enabling governments,
leaders, and citizens to engage in dialogue and
advocacy across borders.
THE ROLES OF MEDIA TOWARDS GLOBALIZATION
SOCIAL GLOBALIZATION
• Media plays a vital role in social globalization by
connecting people globally, facilitating cultural

03 exchange, and enabling the dissemination of social

norms and values. Through various platforms like
social media, television, and the internet, media
bridges geographical divides, allowing individuals
from different cultures to interact, share experiences,
and form virtual communities.
THE ROLES OF MEDIA TOWARDS GLOBALIZATION
EDUCATIONAL GLOBALIZATION
• Media helps globalize education by
sharing diverse resources, connecting

04 students and teachers worldwide through

online platforms.
• This allows learners to access a wide range
of educational content beyond their local
area.
 EFFECTS OF
MEDIA TOWARDS
GLOBALIZATION
EFFECTS OF MEDIA TOWARDS GLOBALIZATION
BUSINESS AND ECONOMY
• Social media has become a crucial tool
for business success, increasing sales
and fostering internet-run companies.
• Its universal reach allows for easy
marketing and job networking,
empowering disadvantaged
communities.
EFFECTS OF MEDIA TOWARDS GLOBALIZATION
BUSINESS AND ECONOMY
• Large business organizations with
control over social media dominate the
market.
• This has empowered communities by
providing employment opportunities
and improved infrastructure, especially
in developing countries where
multinational corporations relocate
operations to maximize profits.
• The use of cheap labor and low
business costs has enabled
multinational corporations to maximize
profits.
EFFECTS OF MEDIA TOWARDS GLOBALIZATION
POLITICS
• It has also been an effective tool used to end
dictatorial regimes. During the Egyptian
revolution, after the government shut down all
non-government broadcasting stations,
communication was facilitated by social
media sites such as Facebook and Twitter,
among others.
• Social media provided a means by which
aggrieved Egyptians could voice their
disappointment and to show the world the
atrocities committed against them by the
Mubarak regime.
EFFECTS OF MEDIA TOWARDS GLOBALIZATION
HUMANITARIAN CRISIS
• Social media is an essential tool for
observers of humanitarian crises as it
provides an unedited view of the
situation. Globalization of social
media has brought positive changes
in the response to humanitarian
crises worldwide. It is now possible to
receive first hand communication
from afflicted regions.
EFFECTS OF MEDIA TOWARDS GLOBALIZATION
HUMANITARIAN CRISIS
• Social media has proved to be an
effective medium for getting assistance
to those facing humanitarian crises. It
provides a constructive platform for
volunteers to contribute to rescue
efforts. Social media can also provide
nominal advantages to citizens in times
of war by facilitating communication
when communication lines have been
damaged
EFFECTS OF MEDIA TOWARDS GLOBALIZATION
CULTURAL INFLUENCES
• The interaction platform offered by
social media is a breeding ground for
cross-fertilization of cultures.
• Each culture picks what it considers
good from other cultures. This has had
positive effects on democracy and
human rights, where the international
community has advocated for
universalism
THANK YOU!
GROUP 4
• Estimada
• Gadian
• Gelisanga
• Geocadin
• Grijaldo