OPMT 620 Operations Management

Individual Case Study 1

Case: Grocery Delivery in the United States: Trying to Bag Profits

Due: Sunday, August 6, 2023, 11:59pm

Questions
1. What makes online grocery delivery a potentially attractive business?

2. What are the challenges of getting the groceries “the last mile” to customers’ homes?

3. How have online grocery companies differed in the activities and assets they have employed in
their efforts to build a profitable delivery business?

4. Why have online grocery companies found it difficult to make this a profitable business?

Assignment Instructions
• Answer the above questions. In your answer, showcase your critical thinking and how you
apply learnings from this course.

• Length Limit: No more than 4 pages, double-spaced, excluding references and appendices.

• Use APA 7 Reference Style.

• Upload 1 file to Turnitin.

**A Note on Turnitin Similarity Score and AI use**

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sources that you referenced. You are able to see what the Turnitin Similarity Score is after your
submission. The similarity score should be 17% or less as a rule of thumb. If it is above 17%, you team
will likely be asked to either explain your references or resubmit your assignment within 24 hours to
bring the score lower. You are able to resubmit your assignment up to 3 times before the deadline.

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