Title: Unraveling the Complexity: Writing a Literature Review on Sales Promotion Strategies

Embarking on the journey of writing a literature review can be likened to navigating through a
labyrinth of information. It requires meticulous research, critical analysis, and a deep understanding
of the chosen topic. Among the myriad of subjects, delving into sales promotion strategies presents
its own unique set of challenges.

A literature review on sales promotion strategies demands a comprehensive exploration of scholarly

articles, journals, books, and other academic sources. It necessitates the synthesis of diverse
perspectives, theories, and empirical findings to provide a cohesive understanding of the topic.

One of the primary difficulties in crafting such a review lies in the sheer volume of literature
available. Sorting through vast amounts of information to identify relevant studies and discerning
their significance requires both time and expertise. Additionally, ensuring the coherence and logical
flow of the review while incorporating diverse viewpoints poses another hurdle.

Moreover, the dynamic nature of sales promotion strategies adds another layer of complexity. With
the constant evolution of consumer behavior, market trends, and technological advancements, staying
abreast of the latest research findings and industry practices is essential.

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Agents Sales consultants Sales Representatives Account Executives. A manufacturer promotes its
new product on television to consumers and places coupons in the newspaper inserts, hoping
consumers will demand the product. When you download this product, the downloaded ZIP will
contain this product in both standard and widescreen format. It involves making use of marketing
communication and initiatives like seasonal discounts, financial schemes, etc. Abraham, M.M. and
Lodish L.M., 1990. Getting the most out of advertising and promotion, Harvard. Basically in order
to create increased market demand, to capture a large market share. Video: Chinese Manufacturing
for American Products 79. The interview is very similar to a buyer-seller situation. Hence, it is a
good idea to introduce some deals or offers that are exclusive to subscribers only. If you have ever
attended a Pampered Chef party or purchased something from an Amway or Mary Kay
representative, you’ve been exposed to professional selling. Outcome: Globalization and
International Business 75. No matter how great your product is, how fabulous your services are, or
how dedicated your customer support may be, it is still possible for your growth line to hit a plateau.
It involves attracting customers using special coupons and also providing incentives to the merchants
to sell the brand’s products. Reading: The IMF and the World Bank: How Do They Differ? 95. With
an increasing amount of money being spent on sponsorships, they have become an important
component of the promotion mix. Radio App Builder Stream music, and reach out to a wider
audience with the help of your own radio app. People try the product, and the person providing the
sample tells them about the product and mentions any special prices for it. The sales representative
with the most sales of the product wins a prize such as a free vacation, company recognition, or
cash. In the current marketing noise, it is tough to get the customers’ attention. Advertisement
cookies are used to provide visitors with relevant ads and marketing campaigns. Core baseline
applications: Acquisition Loyalty Retention Winback. Know the six major sales force management
steps. Objectives. Shopping App Builder Let your customers conveniently shop, buy, and browse
your stores with a shopping mobile app. Royal American Hospitality Credits: Mark Caughlin Patrick
Holcombe. Customer service is the most important part of a hotel based organization, it also forms
the most competitive advantage and a critical element in internal marketing. Taxi App Builder Create
a taxi booking app and let your users book a cab in real-time, track the ride, and reach their
destination. The hope is that by advertising late at night, young children do not see the
advertisements. Module 13: Information Technology and Business 222. The purpose of a premium is
to motivate you to buy a product multiple times. Consumer Brand Choice,Journalof the Marketing,
34 (2): 248-261.
It’s also the inflection point of your customer journey. These cookies help provide information on
metrics the number of visitors, bounce rate, traffic source, etc. Interference includes any distractions
receivers and senders face during the transmission of a message. The push to sell the item might be
because there is a large amount of inventory of it, it is being replaced by a new model, or the product
is not selling well. Therefore bring the consumers to the sale point of the products i.e. pulling the
Consumers from the Marketing Channels. Perhaps the salesperson was getting push money, or a cash
incentive from the manufacturer to push a particular item. It involves huge discounts and special
offers which are limited to a day. As the word Push suggests Businesses attempt to PUSH the goods
or products towards the customers. Request Access 2. I Need Help II. Module 1: Role of Business 3.
Record information about the basic body conditions Abnormalities from homeostasis Main vital
signs (VS) Temperature Pulse Respiration Blood pressure. According to Srinivasan and Anderson
(1998), and also d'Astous and Landreville. The purpose of a premium is to motivate you to buy a
product multiple times. The organization that conducts the sweepstakes or contest hopes you will not
only enter its contest but buy some magazines (or more food) when you do. Internal Marketing And
Organizational Behavior Essay Words 9 Pages Customer service is the most important part of a hotel
based organization, it also forms the most competitive advantage and a critical element in internal
marketing. A premium is something you get either for free or for a small shipping and handling
charge with your proof of purchase (sales receipt or part of package). This is a sales promotion
strategy advertising and public relations ppt powerpoint presentation inspiration tips. With
Application to the Automobile Industry, Accessed from. Remember wanting your favorite cereal
because there was a toy in the box. An example would be offering 20% off on certain products to
customers. Offering gift cards to existing or new customers encourages them to try out your product
or services. Most Common Method of Distributing Samples is Through the Mail. 9 Out of 10
Customers Prefer a Sample To a Cents-Off Coupon to Introduce Product. The hope is that by
advertising late at night, young children do not see the advertisements. Reading: Operations
Management in Manufacturing and Production 132. Now she's here to share advanced eCommerce
growth strategies with Namogoo's audience. Final report on Consumer Buying Behavior and Factors
Affecting their Buying B. It involves convincing the intermediary channels to push the product from
the distribution channels to the final consumers using promotional and personal selling efforts.
Sponsorships enhance a company’s image and usually generate public relations. Also creating
customer loyalty and building strong customer relationships. Typically, the retailer can get a lower
rate than manufacturers on advertising in local outlets, saving the manufacturer money.
Representatives can also get feedback from prospects about their company’s products and materials
and perhaps about competitors.
For example, when a disaster occurs, TV stations often cut advertisements to make way for
continuous news coverage. Communicate your sales promotions on the following components of
your customer’s onsite experience. There are three key factors to take into account when setting this.
Putting It Together: Human Resource Management XIII. Sales promotion is an effective strategy in
an organization and is an important ingredient in most promotion program through which a
consumers are persuade and convince to buy a product or service and commonly support by sales
promotion this belief is strengthen by port (1996), whose work have attempted to spell out
Experiment analysis of the theory of sales promotion in relation to consumption. Not only does this
sales promotion campaign indulge the long-time subscribers, but also can motivate a greater number
to subscribe. This works great to promote a new product or clear the inventory at the end of the
season. In the past, through the economic value and attributes of the unique products and service
offered by the hospitality firm, customers would locate value in the organization, but today most of
product- service offerings being similar and identical, the need of new marketing strategies come into
existence and so Loyalty marketing is in the box. Kotler (2003) notes that sales promotions can be
used as an. Outcome: Money 236. Reading: The Functions of Money 237. Discounting, Journalof
Marketing Research,28(2): 160-174. Advertisement cookies are used to provide visitors with relevant
ads and marketing campaigns. Marketing 3344. Introductory Scenario: Don’ Mess With Less.
Moreover making retailers contact the suppliers and distributors. Also, an incentive is offered for a
shorter time period i.e. One time Offer, Customer Loyalty Cards, Free Coupons, Sales, Free samples,
Free Gifts, or Extra Value Packs. With growth in consumer base and new generation been a part of
new personnel, it is legitimate to conclude social networking strategy or social media tool to the hotel
business to embellish the future. Lichtenstein D., Burton S., and Netemeyer R.,1997. An examination
of deal pronenessacrosssales. SILVER ADDY A Coastal Connection Paul Brent Gallery. That’s
because a bulletproof sales promotion strategy doesn’t just increase conversions, it truly optimizes
for every possible conversion scenario based on a number of factors. When you get a rebate, you are
refunded part (or all) of the purchase price of a product back after completing a form and sending it
to the manufacturer with your proof of purchase. Core baseline applications: Acquisition Loyalty
Retention Winback. A push strategy involves promoting a product to businesses (middlemen), such
as wholesalers and retailers, who then push the product through the channel promoting it to final
consumers. Have you tried creating discount coupons for your customers. It’s an essential step of
any successful marketing strategy. In the online shopping world, the shipping charges play a big part
in the final decision taken by the customer. It involves attracting customers using special coupons
and also providing incentives to the merchants to sell the brand’s products. Their pull causes
wholesalers and retailers to buy the product to try to meet the demand. I discovered this website
through a google search, the services matched my needs perfectly and the pricing was very
reasonable. Some firms have found that the response they get to their online sales promotions is
better than response they get to traditional sales promotions. The more favorably your target
customer perceives your brand, the more likely they are to become a loyal customer, at full price or
otherwise.
That’s because a bulletproof sales promotion strategy doesn’t just increase conversions, it truly
optimizes for every possible conversion scenario based on a number of factors. Hence the companies
promote the product to the middlemen which then promote the product to the ultimate customer. To
be with time and to survive in cut throw competition, we will adopt most latest and advance
technology. When she initially landed on the site, instead of being led to signing up for the email
newsletter or driven to a content page to engage her where she’s at, she was shown a sales incentive
(30% off) for a product she’s not interested in buying just yet. By selecting a magazine, a television
show, or even an elective class in school, you’re selecting what you’re exposed to and deciding what
gets your attention. Public relations materials include press releases, publicity, and news conferences.
In his Instagram Stories feed, he is retargeted with an ad for Dollar Shave Club’s products. Putting It
Together: Information Technology and Business XV. For example, many online merchants such as
Shoe Station and Zappos offer free shipping and free return shipping to encourage consumers to
shop online. Identifying your customer.Think from the customer viewpoint.The new customer on the
block.Valuing aut. Video: How Social Media Reveals the Hidden You 221. It can be classified into
three types: Customer Promotion: All sales promotion efforts are targeted towards the end consumers
to stimulate demand. Offering gift cards to existing or new customers encourages them to try out
your product or services. Sales promotions targeted at the consumer are called consumer sales
promotions. It’s extremely common for even savvy, large eCommerce sites to take a one-size-fits-all
approach to sales promotions onsite. One important thing to remember here is that you mustn’t come
off too salesy and end up scaring them off. It tells the seller that a consumer saw information and
wanted to try the product. Figure 3, “Examples of Sales Promotions,” below recaps the different
types of sales promotions designed for both consumers and businesses. Pran Mahato A project report
on advertising effectiveness A project report on advertising effectiveness Projects Kart
INDUSTRIAL MARKETING INDUSTRIAL MARKETING Peter vinosh What's hot ( 20 )
Reliance trends internship project Reliance trends internship project Internship project of marketing
strategies analysis Internship project of marketing strategies analysis Project titles for mba research
project Project titles for mba research project Rural vs. Products can be classified as: Goods
(tangibles) Services (intangibles). Unless you have a solid sales promotion strategy that builds in a
data-driven approach to segmentation and personalization. Reading: Investments and Markets: A
Brief Overview 249. Therefore Marketer Spend a huge amount on promotion activities to create
Brand Awareness. Lichtenstein, D.,Ridgway, N.,and Netemeyer,R.G., 1993. Price perceptions and
consumer shopping. So that they recommend or convince the final customer to buy the product.
Wise Geek, 2011. What Is a Price Discount?, Accessed from. Decision Making is an art of selection
of one feasible alternative decision from many. Dating App Builder Create an online dating app and
let your app users find the perfect match with just a swipe. Promotion Can’t: Create an image for a
brand, Compensate for a lack of advertising, Do much to compensate for a negative image, Reverse
a sales decline. However, your selection does not insure you’ll either pay attention or remember or
correctly interpret what you see or hear.
You also have the option to opt-out of these cookies. King Darbar is new definition literature review
in service marketing field of hospitality with wide range of in-house services like Gymnasium,
Restaurant, literature review in service marketing, Spa, Swimming pool, Conference hall, Banquet
Hall, Souvenir shop, Theme evenings, and Puppet shows. Apart from the direct sales promotion deals
and campaigns, it is good to include an element of mystery sometimes. Lowengart O., 2002.
Reference prices conceptualizations: an integrative framework of analysis. Since the companies
convince the Intermediate trade channels and distribution channels to push the product to the final
consumer through promotions and personal selling. When setting OKRs, the SMART goal in our
example above becomes one key result of the strategic objective. He sees this offer because multiple
data points predict that his purchase intention is high, and that he doesn’t need a huge discount to
convert for the first time. Introduction. It was not until 1900 that biology finally caught up with
Gregor Mendel. Such benefits are passed on to the business partners to encourage them to stock
their products in adequate quantities and promote their sales to customers. It’s an essential step of
any successful marketing strategy. However, your selection does not insure you’ll either pay attention
or remember or correctly interpret what you see or hear. The changing role of customers: from
consumers to co-creators and co-owners as the industry perceives them to be today is also a dynamic
reason for the growth of this strategy. Topics to Cover. Managing the Sales Force The Personal
Selling Process Sales Promotion. By contrast, advertising is often relied upon to sell convenience
goods and products purchased routinely (low involvement) since customers are familiar with the
products and they spend relatively little time making purchase decisions. Reading: Investments and
Markets: A Brief Overview 249. Sales Promotion PR Selling Advertising Below the line Above the
line. List the most common forms of trade sales promotion. Reading: Why Do So Many Small
Business Startups Fail? 72. This increases the likelihood of them converting into potential ones.
However, as a sales promotion campaign, you can offer a sitewide free shipping for a limited period
to your customers as an added incentive to take quick action. Some firms have found that the
response they get to their online sales promotions is better than response they get to traditional sales
promotions. If you have no need for a product or service, you might not pay attention to or
remember the messages used to market it. With increased product demand, the manufacturers will
pull from the supply chain. When the economy is weak, more consumers cut out coupons and look
for special bargains such as double coupons and buy-one-get-one-free (BOGO) coupons. What is
Marketing?. 3 keywords: C onsumers Value Relationships. Necessary cookies are absolutely essential
for the website to function properly. Buy One Get One Free or Buy Two Get One Free or some such
variation are all too familiar “Sale” signs that we all get attracted to. Learn more about how
Pressbooks supports open publishing practices. Hotel developers in Harare, Zimbabwe face a
multiple number of challenges in developing a successful. Reading: Moral, Ethical, and Legal
Perspectives 44.