Linguistic Elements:

1. Attributive Clauses: There are several instances of attributive clauses in the text, such as "The
first one is a widescreen iPod which has touch controls" and "What we want to do is make a
leapfrog product that is way smarter than any mobile device has ever been." These clauses
provide additional information about the main ideas.

2. Clauses of Reason: Phrases like "Well, we don't want to do either one of these things" and "Now
why do we need a revolutionary user interface?" introduce reasons and explanations for the
presented concepts.

3. Clauses of Purpose: The text discusses the purpose of the product, stating, "What we want to
do is make a leapfrog product that is way smarter than any mobile device has ever been."

4. Clause of Consequence: The phrase "This is what iPhone is" indicates the consequence or result
of the previous statements.

5. Clause of Condition: And what happens if you think of a great idea six months from now?

It doesn't work because the buttons and the controls can't change. They can't change for each
application and they can't change down the road if you think of another great idea you want to
add to this product.

6. Rhetorical Questions: The text uses rhetorical questions like "What's wrong with their user
interfaces?" and "Well, how do you solve this?" to engage the audience and prompt thought.
So what do you do? Okay? Now why do we need a revolutionary interface?

7. Linkers: Actually, Well, This is it, And.

Anaphors: Anaphors are words or phrases that refer back to a previous word or phrase in a text for
clarification or emphasis.

1. Example of anaphor: "Actually, here it is, but we're going to leave it there for now." (The
anaphor here is "it," referring back to the iPhone.)

Metaphors: Metaphors are figures of speech that involve a comparison between two unlike things for
rhetorical effect.

1. Example of metaphor: "What we want to do is make a leapfrog product that is way smarter
than any mobile device has ever been." (The metaphor here is "leapfrog product," which
suggests a significant advancement beyond existing products.)

Repetitions: Repetitions are the recurrence of words, phrases, or ideas within a text, often used for
emphasis or to reinforce a point.

1. Example of repetition: "Actually, here it is, but we're going to leave it there for now." (This
phrase is repeated several times for emphasis on the significance of revealing the iPhone.)

2. Example of repetition: "We're going to reinvent the phone." (This phrase is repeated to
emphasize the central theme of the presentation.)
Стратегія:

1. Repetition: The repetition of the phrase "Actually, here it is, but we're going to leave it there for
now" emphasizes the importance of the product's reveal and builds anticipation.

2. Emphasis through Repetition: The repetition of the phrase "We're going to reinvent the phone"
reinforces the central message and goal of the presentation.

3. Tone and Pace: The speaker's tone and pace contribute to the persuasive nature of the
presentation. The enthusiastic tone and deliberate pace help maintain the audience's attention
and convey the significance of the product.

Наявні приклади та порівняння з іншими компаніями, наголошення на актуальності продукту та на

його зручності. Простота подачі інформації дозволяє людям вникнути в саму суть продукту та
бачити прозорість самого продукту. Так підвищується загальна зацікавленість та є аргументація
(чому ж краще? в чому ж різниця?).

Отже присутні: тактика позитивного налаштування, раціональної аргументації, тактика ефективної

смислової організації.