CHAPTER IV

INFLUENCING FACTOR OF WATCHING MOVIES IN INOX

INTRODUCTION
In this chapter, the data collected from respondents are systematically analysed
and presented in the form of tables using various statistical tools. Hence an attempt is
made to find out the time spent in INOX theatre, the pricing of tickets, the services
and various features of INOX theatre.
SOURCE OF INFORMATION
Source of information of the respondents about INOX Theatre. Therefore the
members are classified into 4 categories.

TABLE 4.1
SOURCE OF INFORMATION

Source of information No of Respondents percentage

Friends and Relative 70 46.67

Social Media 49 32.67

Newspaper 19 12.67

Radio 12 8.00

Total 150 100

Source: Primary Data

Inference

From the above table 4.1 is inferred that 46.67 percent of the respondents are
influenced by Friends and Relative, 32.67 percent of the respondents are influenced by
Social media, 12.67 percent of the respondents are influenced by Newspaper, 8.00
percent of the respondents are influenced by Radio.

Hence of majority of the respondents sources of information about INOX Theatre

from Friends and relative.
 EXHIBIT 4.1

SOURCE OF INFORMATION

SOURCE OF INFORMATION
50 46.67
45
40
No of Respondents

35 32.67
Friends and Relatives
30 Social Media
25 Newspaper
20 Radio
15 12.67
10 8

5
0
ATTRACTION TOWARDS WATCHING A FLIM

The respondents consume attraction towards watching a flim the table 4.2

TABLE 4.2
ATTRACTION TOWARDS WATCHING A FLIM

Attraction towards
No of Respondents Percentage
watching a flim
Actor/Actress 105 17.86
The Director 84 14.29
Trailer/Teaser 56 9.52
The story 98 16.67
Reviews/Comments 53 9.01
Advertisement 52 8.84
Music Director 72 12.24
Screen play 68 11.56
Total 150 100
Source: Primary
Inference
From the above data it is clear the nearly about 17.86 percent of the respondents
watching from actor/actress, 14.29 percent of the respondents watching from The
Director, 9.52 percent of the respondents watching from Trailer/Teaser, 16.67 percent
of the respondents watching from The Story, 9.01 percent of the respondents watching
from Reviews/Comments, 8.84 percent of the respondents watching from
Advertisement, 12.24 percent of the respondents watching from Music Director, 11.56
percent of the respondents watching from Screen play.
Hence, the majority of the respondents 17.86 watching from actor/actress.
 EXHIBIT 4.2
ATTRACTION TOWARDS WATCHING A FLIM

ATTRACTION TOWARDS WATCHING A

FLIM
17.86

16.67
14.29

Actor/Actress
12.24

The Director
11.56
NO 0F RESPONDETS

Trailer/Teaser
9.52

8.84

The Story
9.01

Reviews/Comments
Advertisement
Music Director
Screen play
PREFERENCE TOWARDS A GENRE
Movie genres are categories that define films based on narrative or stylistic
elements. The genre of a film can help determine the characters, setting, plot structure
and tone.

TABLE 4.3
PREFERENCE TOWARDS A GENRE

Preference towards a
No of Respondents Percentage
genre

Comedy 102 22.72

Horror 92 20.49

Action 89 19.38

Crime 87 19.38

Animation 41 9.13

Science fiction 38 8.46

Total 150 100

Source: Primary Data

Inference
From the above table 4.3 22.72 percent of the respondents watching from
comedy genre, 20.49 percent of the respondents watching from Horror genre, 9.38
percent of the respondents from Action genre, 19.38 percent of the respondents from
Crime genre, 9.13 percent of the respondents from Animation genre, 8.46 percent of
the respondents Science fiction genre.
Hence the maximum respondent customer comedy genre movies.
 EXHIBIT 4.3
PREFERENCE TOWARDS A GENRE

PREFERENCE TOWARDS A GENRE

20.49 19.32
22.72
25 19.82
Comedy
9.13
8.46 Horror
20
Action
15 Science fiction Crime
Animation Animation
10 Crime Science fiction
Action
5 Horror

0 Comedy
ELEMENT INFLUENING IN WATCHING A MOVIE
The movies or films we watch can influence our behaviour in various aspects.
When we observe a character who resonates with us acting in a particular way, we as
viewers might model that behaviour in an effort to replicate the actor’s characteristics.

TABLE 4.4
ELEMENT INFLUENING IN WATCHING A MOVIE

Element influencing in
No of Respondents percentage
watching a movie
Content 34 22.67

Characterization 32 21.33

Cinema effects 59 39.33

Sound track 25 16.67

Total 150 100

Source: Primary Data
Inference
From the table 4.4 22.67 percent of the respondents watching a content, 21.33 percent
of the respondents watching a characterization, 39.33 percent of the respondents
watching a cinema effects, 16.67 percent of the respondents watching a sound track.
Hence the respondent 39.33 percent of the respondents watching a cinema effects.
 EXHIBIT 4.4
ELAMENT INFLUENCING IN WATCHING A MOVIE

ELAMENT INFLUENCING IN WATCHING A MOVIE

39.33

40 16.67 Content
21.33
characterization
30
22.67 Cinema effects

20 Sound track
Sound track
Cinema effects
10
characterization
Content
0
PREFERENCE TOWRDS SHOW TIMINGS
Time preference is the insight that people prefer’ present goods’(goods available
for use at present) to ‘future goods’ (present expectations of goods becoming available
at some data in the future), and that the social rate of time preference, the result of the
interactions of individual time preference of individual time preference schedulers,
will determine and be equal to the pure rate of interest a society.

TABLE 4.5
PREFENCE TOWARDS SHOW TIMING

Preference towards show

No of Respondents Percentage
timing
Morning Show 26 17.33

Afternoon Show 26 17.33

Evening Show 50 33.33

Night Show 48 32.00

Total 150 100

Source: Primary Data
Inference
From the table 4.5 17.33 percent of the respondents in watching morning show, 17.33
percent of the respondents in watching Afternoon show, 33.33 percent of the
respondents in watching Evening show, 32.00 percent of the respondents in watching
Night show.

Hence most the respondents of watching a evening show 33.33

 EXHIBIT 4.5
PREFERENCE TOWARDS SHOW TIMING

PREFERENCE TOWARDS SHOW TIMING

35 33.33
32

30

25
Morning show
20 17.33 17.33 Afternoon show

15 Evening show
Night show
10

0
Who preference to watch a movie
It depends on the type of movie you are watching. If its better to watch alone and
if it’s a funny movie then watching it with friends doubles the fun. Many people find
watching movie both entertaining and a way to reduce stress. Watching movie can
make us forget our problem is an alternative to anxiety loss. As previously said,
watching movie can have a positive emotional impact. Movie can calm us down and
soothe us.

TABLE 4.6
WHO PREFERENCE TO WATCH A MOVIE
Preference to watch a
No of Respondents Percentage
movie
With family 76 28.15

With Friends 101 37.41

Relatives 52 19.26

Colleagues 41 15.19

Total 150 100

Source: Primary Data
Inference
From the table above it is clear that 28.15 percent of the respondents for preference to
watching with a family, 37.41 percent of the respondents for preference to watching
with a Friends, 19.26 percent of the respondents for preference to watching with a
Relatives, 15.19 percent of the respondents for preference to watching with a
Colleagues.
Hence the majority of the respondent preference to watching a Friends.
 EXHIBIT 4.6
WHO PREERENCE TO WATCH A MOVIE

PREFRENCE TO WATCH A MOVIE

37.41

40 19.26 15.19
With Family
28.15 With Friends
30 Relatives
Colleagues
20 Colleagues
Relatives
10 With Friends
With Family
0
METHOD OF BUYING A TICKET
You can also search and book your movie ticket by searching movie or movie
tickets in the product search bar or clicking movie. Choose the data when you want to
watch the movie and then choose the showtime and cinema. Choose the number of
seats you want to book. Select you preferred seats and click on ‘proceed’. You will see
the ‘Review Booking’ page with details of the amount to be paid.

TABLE 4.7
METHOD OF BUYING A TICKET

Buying a Ticket No of Respondents percentage

Online 75 50.00

Counter 75 50.00

Total 150 100

Source: primary
Inference
From Table 4.7 50.00 percent of the respondents using online ticket,50.00 percent of
the respondents using counter ticket.
Hence, the respondents prefer both online and also counter for purchasing tickets.
 EXHIBIT 4.7
MOTHOD OF BUYING A TICKET

BUYING A TICKET

50

50
50
Online
40 Counter
30
Counter
20
10 Online
0
FREQUENCY OF WATCHING A MOVIE
Frequency refers to the amount of times a shot in shown, directors can repeat shot
to put certain emphasis on one aspect of the film. This reoccurring footage can often
portray an internal memory, recollection or nightmare of one of the characters, it can
also often be used to foreshadow the future.
TABLE 4.8
FREQUENCY OF WATCHING A MOVIE
Frequency of watching a
No of respondents percentage
movie
Weekly 23 15.33

Fortnightly 22 14.67

Monthly 58 38.67

Occasionally 47 31.33

Total 150 100

Source: Primary Data
Inference
From the above data it is clear that 15.33 of the respondents of weekly ones watching
a movie, 14.67 of the respondents of Fortnightly ones watching a movie, 38.67 of the
respondent Monthly ones watching a movie, 31.33 of the respondents Occasionally
watching a movie.
Hence the majority of the respondents watching movie in a Monthly ones.
 EXHIBIT 4.8
FREQUENCY OF WATCHING A MOVIE

FREQUENCY OF WATCHING A MOVIE

45

40 38.67

35
31.33
30
Weekly
25
Fortnightly
20
15.33 Monthly
14.67
15 Occasionlly
10

0
DIMENSION OF WTCHING A MOVIE
When you watch a movie, the screen is two dimensional. It has length and width,
but not depth. That’s why “regular” 2D movies appear as if all the action is happening
up there on the big screen. 3D movies, on the other hand, add depth and make you like
you’re part of the experience.

TABLE 4.9
DIMENSION OF WATCHING A MOVIE
Dimension of watching a
No of Respondents Percentage
movie
2-D 35 23.33

3-D 25 16.67

Depends on the Movie 90 60.00

Total 150 100

Source: Primary
Inference
From the table above it is clear that 23.33 of the respondents watching 2-D movies,
16.67 of the respondents watching 3-D movies, 60.00 of the respondents watching a
Depends on the movie.
Hence, 60.00 of the respondents watching a depends on the movie.
 EXHIBIT 4.9
DIMENSION OF A WATCHING A MOVIE

DIMENSION OF A WATCHING A MOVIE

60

60

50

2-D
40
3-D
30 23.33 Depends on the Movie
16.67
20

10 Depends on the Movie

3-D
2-D
0
EXPENSE OF WATCHING A MOVIE
The cost of watching a movie involves the time and resources that a person used in
watching a movie as opposed to another activity.

TABLE 4.10
EXPENSE OF WATCHING A MOVIE
Expense of watching a
No of respondents percentage
movie
Less than Rs.300 54 36.00

Rs.301-Rs.500 45 30.00

Rs.501-Rs.1000 37 24.67

More than Rs.1000 14 9.33

Total 150 100

Source: Primary Data
Inference
From the table it is clear that 36.00 of the respondents spend Less than Rs.300, 30.00
of the respondents spend Rs.301-Rs.500, 24.67 of the respondents spend Rs.501-
Rs.1000, 9.33 of the respondents spend more than Rs.1000.
Hence of the majority respondents Less than Rs.36.00
 EXHIBIT 4.10
EXPENSE OF WATCHING A MOVIE

EXPENSE OF WATCHING A MOVIE

40
36
35
30
30
24.67 Less than Rs.300
25
Rs.301-Rs-500
20
Rs.501-Rs.1000
15 More than Rs.1000
9.33
10

0
AMOUNT SPEND ON FOOD
The respondents mention how much they spent on food in theatre, it is thereby
classified into 4 categories.

TABLE 4.11
AMOUNT SPEND ON FOOD

Amount spend on food No of Respondents percentage

Upto Rs.150 42 28.00

Rs.151-Rs.300 48 32.00

Rs. 301-Rs.500 37 24.67

More than Rs.500 23 15.33

Total 150 100

Source: Primary Data
Inference
From the above table 4.11 it is clear that 28.00 of the respondents spending for amount
Upto Rs.150, 32.00 of the respondents spending for amount Rs.151-Rs.300, 24.67 of
the respondents spending for amount Rs.301-Rs.500, 15.33 of the respondents
spending more the amount Rs.500.
Hence of majority of the respondents spending for More than Rs.500.
 EXHIBIT 4.11
AMOUNT SPEND FOR FOO

SPEND FOR FOOD

32 24.67 15.33
40
28
30 More than 500

20 Rs.301-Rs.500
Rs.151-Rs.300
10
Upto Rs.150
0

Upto Rs.150 Rs.151-Rs.300 Rs.301-Rs.500 More than 500

QUALITY OF THE SHOWS IN INOX THEATRE
The respondents mention how the quality of movie in INOX theatre, it is thereby
classified into four categories.

TABLE 4.12
QUALITY OF THE SHOWS IN INOX THEATRE

Quality of the shows No of Respondents Percentage

Excellent 70 46.67

Good 60 40.00

Average 19 12.67

Poor 1 0.67

Total 150 100

Source: Primary Data
Inference
From the table 4.12 it is clear the nearly about 46.67 of the respondents is Excellent,
40.00 of the respondents is Good, 12.67 of the respondents is Average, 0.67 of the
respondents in Poor.
Hence, 46.67 of the respondents is Excellent of Quality of the show.
 EXHIBIT 4.11
QULITY OF THE SHOWS IN INOX THEATER

QUALITY OF THE SHOWS IN INOX THEATRE

50 46.67
45
40
40
35
30
25
20
15 12.67
10
5 0.67
0
Excellent Good Average Poor
CONCLUSION
In this chapter, the awareness of INOX theatre, Attraction towards watching a
film, preference towards a genre, Element influencing in watching a movie,
Preference towards show timings, Prefence towards show timing, Method of buying
ticket, Preuency of watching movie, Dimension of watching movie, Expense of
watching a movie, Expenditure on food in theatre, Quality of the shows in INOX
theatre. This chapter indicates that 46.67 percent of the respondents influenced by
Friends and Reltive. 17.86 percent of the respondents watching from Actor/Actress,
22.72 percent of the respondents watching from comedy genra, 39.33 percent of the
resondents watching a cinema effects, 33.33 percent of the respondents in watching
eveing show, 37.41 percent of the respondents watching With a Friends, 50/50 the
respondent prefer both Online and also Counter for purchasing tickets, 38.67 of the
respondents monthly ones watching a movie. 60.00 of the respondents watching a
Depends on the movie, 36.00 of the respondents less than Rs.300 a spending the
movie, 32.00 of the respondents on Rs.151-Rs.300 spending in food movie, 46.67 of
the respondents is excellent.