BRICK LANE

SOCIAL MEDIA
MANAGEMENT

BY FLEAVA
SERVICES
01 Photo & 03 Branding
WE OFFER Videoshoot
Create a consistent branding
Weekly Photo and Videoshoot that suits the profile of Brick
to share the experience of Lane consistently
the nightlife in Brick Lane

02 Digital Ads 04 Video/Commercial

Presentations are tools
that can be used as
speeches, reports,
and more.
Production
Commercial Production for
advertising purposes
REFERENCES
Party at the South -
Sudirman

An experimental multi-genre playground in

Sudirman, South Jakarta
REFERENCES
Cantinero

Mexican restaurant during the day, morphing into a

sultry, tequila-infused hotspot pulsating with live
music, vibrant dance floors, and an electrifying
atmosphere during the night. Immerse yourself in
the enchanting twilight transformation as we serve
up not only exquisite cuisine but also an
unforgettable nightlife experience that seamlessly
blends the richness of Mexican traditions with the
thrill of a lively, after-dark fiesta. Welcome to a
realm where every sunset signals the beginning of a
spirited celebration, and the night unfolds with the
promise of memorable encounters and fiesta-filled
delights.
REFERENCES
Hatchi

Japanese restaurant by day, blossoming into a chic

haven of culinary innovation and vibrant social
scenes at night. From traditional sushi delights to
modern fusion, experience the evolution of
Japanese flavors in an intimate setting that
transitions seamlessly from daytime charm to
nighttime allure. Join us as we redefine the essence
of Japanese gastronomy, offering a unique blend of
serenity and excitement under the night sky.
REFERENCES
Swillhouse

Welcome to Swillhouse, Jakarta's premier rap haven.

With a relentless dedication to the rhythm and
rhymes, our club pulsates to the latest beats,
hosting unforgettable nights filled with the best in
rap and hip-hop. Step into a world where the music
is as bold as the city itself, and join us for a night of
unrivaled energy and urban vibes at Swillhouse.
SOCIAL MEDIA MANAGEMENT
Instagram & Tiktok
Elevate the online presence of "Brick Lane" restaurant with our

comprehensive Social Media Management services tailored for

Instagram and TikTok. Our strategy revolves around capturing the

essence of Brick Lane's culinary journey, featuring visually compelling

content that showcases the restaurant's unique atmosphere,

mouthwatering dishes, and special events. On Instagram, we will

curate a visually cohesive feed that reflects the restaurant's

personality and engages followers, while on TikTok, we'll leverage

trending challenges and creative video content to connect with a

younger, dynamic audience. With a focus on authenticity and

engagement, our Social Media Management will not only increase

visibility but also foster a loyal online community, driving foot traffic

and enhancing the overall digital experience for Brick Lane.

PHOTO & VIDEOSHOOT
Weekly Content Creation in Brick Lane
Brick Lane" Bar is set to revolutionize its online presence, and our tailored

Photo & Videoshoot services will play a pivotal role. To captivate and

enthrall our audience, we propose a weekly photo and videoshoot strategy

that impeccably captures the eclectic and vibrant spirit of Brick Lane Bar.

Each week, our skilled photographers and videographers will expertly

curate visually enticing content, showcasing signature cocktails, lively

events, and the unique ambiance that defines the bar. This consistent flow

of engaging visuals will not only build a strong rapport with the existing

customer base but also serve as a powerful magnet for new patrons. By

leveraging the allure of social media platforms, we aim to create an

immersive experience, enticing viewers to step into the lively world of

Brick Lane Bar. Get ready for a dynamic digital journey that transforms

online engagement into real-world foot traffic. Cheers to a visually

captivating Brick Lane experience!

DIGITAL ADS (INSTAGRAM &
TIKTOK)
Paid Traffic to increase visitors and customers
To propel "Brick Lane Bar" into the spotlight and enhance its nightlife allure, our

Digital Ads Strategy on Instagram and TikTok is meticulously designed for

maximum impact. Leveraging the visually dynamic nature of Instagram, we'll craft

targeted ads that showcase the bar's vibrant atmosphere, signature cocktails, and

special events, enticing potential customers to immerse themselves in the unique

Brick Lane experience. Simultaneously, on TikTok, we'll harness the platform's

trend-driven environment to create engaging short-form videos, capturing the

energetic spirit of the nightlife scene at Brick Lane Bar. Our strategic ad

placements will reach a broad yet focused audience, generating buzz and

excitement around the bar's offerings. By seamlessly integrating these platforms

into our campaign, we aim not only to increase customer footfall but also to

establish Brick Lane Bar as the ultimate destination for a lively and unforgettable

nightlife experience. Get ready to set the night ablaze with Brick Lane Bar's digital

presence!
 DIGITAL ADS STRATEGY

Platform : Instagram
Objective : Traffic
Location Targeting : Bali
Interest Targeting : Restaurant, Bar, Nightclub
Age Targeting : 18-55
PROMOTION REFERENCES
PROMOTION REFERENCES
PLANNING
& 1 week full account audit

EXECUTION
MONTH 1
1 1 week content planning and
posting

Social Media Management Execution

for Brick Lane MONTH 2
2 Maintaing

3
Execution
MONTH 3 Maintaining
Developing
 DAILY WEEKLY MONTHLY
RESPONSIBILITIES RESPONSIBILITIES RESPONSIBILITIES

OUR
- Maintain an active social - Posting content on the - Provide monthly
media presence by doing account, based on analytic instagram calendar and RESPONSIBILITIES
engagement minimum 2 view, considering the best post plan
hours per day time and day to post - Monthly comprehensive
- Reposting any stories - Posting stories on the social media report
and posts tagged the account
account - Weekly social media
- Respond to any all analytics report
general (not including
questions about
operational) comments on
the account using
community management
guidelines that has been
approved by the client

*structure above is referred to a 6-month social media plan

 SOCIAL MEDIA MANAGEMENT STATEMENT OF WORK
INSTAGRAM
Feed post, reels & stories
(3x per week) 4 reels - 8 feed - 12 stories

Included:
Content marketing strategy
Social media strategy & execution
Weekly post plan
Copywriting in English or Bahasa
Visual artwork & graphic support
Hashtags optimizations & AB Testing | 20 hashtags (Generic & Branded)
Community management, growth strategy & engagement
Meeting, to go over the result and our approach accordingly
 SOCIAL MEDIA MANAGEMENT STATEMENT OF WORK
TIKTOK
3 months content support - Covered 24 content video for TikTok - 2 post per
week
Included:
Copywriting in English or Bahasa
Lead the content creation of TikTok account
Manage TikTok ideation, TikTok growth, strategy and engagement
Scheduling/posting, community management.
Manage content creator freelancers - Content creation, ideation.
Meeting, to go over the result and our approach accordingly

Excluded: Allocation budget for TikTok Ads, 25% extra fee from the total ads
budget will be applied
BUDGETING PROPOSAL PRODUCTION CREW

Production Crew
Producer : IDR 10.000.000
Photograph : IDR 15.000.000
Lighting : IDR 12.000.000
Cam Op : IDR 8.500.000
Cam Assist : IDR 4.000.000
Talent : TBA
Total : 49.500.000
 BUDGETING PROPOSAL PRODUCTION SUPPORT

Production Support
Crew Meal & Crafty : IDR 3.300.000
Transport : IDR 2.000.000
Location : IDR 5.000.000
Crew Insurance : IDR 2.200.000
Talent : TBA
Total : ID 12.500.000
 BUDGETING PROPOSAL EQUIPMENT

Equipment
Camera Package : IDR 4.500.000
Lighting Package : IDR 1.500.000
Total : IDR 6.000.000
BUDGETING PROPOSAL POST PRODUCTION

Post Production
Editing Package : IDR 25.000.000
Data Archive : IDR 1.500.000
Total : IDR 26.500.000
 QUOTATION

Production Crew : IDR 49.500.000

Production Support : IDR 12.500.000
Equipment : IDR 6.000.000
Post Production : IDR 26.500.000
Total : IDR 94.500.000
THANK YOU
BY FLEAVA