Literature Review On Consumer Buying Behaviour

Understanding consumer buying behaviour is a pivotal aspect of marketing research, offering

insights into how, why, and what influences people's purchasing decisions. Conducting a literature
review on this topic, however, is no small feat. It involves an extensive exploration of various
theories, models, and empirical studies, requiring a deep dive into consumer psychology, sociology,
and economics. The complexity of consumer behaviour, influenced by a myriad of factors including
cultural, social, personal, and psychological elements, makes the literature review process particularly
challenging.

The difficulty lies not only in the vast amount of literature that needs to be sifted through but also in
the analysis and synthesis of information to draw meaningful conclusions. Researchers must navigate
through decades of academic research, identify relevant studies, and critically evaluate the findings
while considering the ever-evolving market trends and consumer preferences. This process demands
a high level of academic rigor, analytical skills, and an understanding of the theoretical frameworks
that underpin consumer behaviour.

Given the intricate and time-consuming nature of writing a comprehensive literature review on
consumer buying behaviour, individuals embarking on this journey may find it overwhelming. This is
where professional assistance can prove invaluable. For those looking to ensure their literature
review is of the highest quality, turning to specialized academic support services like ⇒
StudyHub.vip ⇔ is recommended.

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access to a team of experienced writers who are well-versed in a range of disciplines, including
consumer behaviour. By choosing to work with professional writers, you can ensure that your
literature review is not only thorough but also incorporates the latest research findings, offering fresh
insights into consumer buying behaviour. This can significantly enhance the quality of your work,
making it a valuable contribution to the field of marketing research.

In conclusion, writing a literature review on consumer buying behaviour is a demanding task that
requires a significant investment of time and effort. Given the complexities involved, seeking
professional assistance from services like ⇒ StudyHub.vip ⇔ can be a wise decision, ensuring that
your review is insightful, well-structured, and academically rigorous.
Sales representative and employer were the least significant influencing the selection of one's
operator. They have targeted sports and club members of the elite and portrayed them in their
advertisements. Similar to find whether there are believed to find the india. Many studies have been
performed including the above mentioned with regard to consumer behaviourism. Social Imaging in
Advertisement is seen to have the least impact. Report this Document Download now Save Save A
Brief Literature Review on Consumer Buying Behav. For the selection of service provider, the
factors were found to be added features and brand name, cost and value. In the words of Gorn
(1982), the consumer behaviour towards a product is wholly depending on advertising, without any
consideration of the features of the product. Apart from showing one’s technical understanding,
owning the befitting mobile phone can be used to show that one follows the modern fashion drift.
Among the four independent variables however, we can see that Familiarity and Entertainment have
the most significant impact. This feeling of insecurity and obsession is very much likely to trigger
purchase of beauty products (Britton, 2012). Literature review on consumer behaviour 2019-02-19.
This paper aims to establish possible tourism demand scenarios of European travellers to Portugal
based on the relationship with changing population structures. Therefore, having a mobile phone can
lead to a feeling of closeness with those who are out of the country, and make other people aware of
the fact that one can be reachable at all times, reinforcing family and companionship and
strengthening one’s individuality as a part of a society. Among them, 544 surveys were used for the
analysis. In addition, consumer behaviors and personal characteristics were investigated separately in
relation to the purchase behavior of consumers. Our review core brand extensions, brand loyalty
affects on consumer buying behaviour. In some cases, for better understanding of the respondents
the questions were translated to the native language (Bengali). Unpublished doctoral dissertation,
University of Florida, Gainesville, FL. The empirical study used online survey method, from 934
consumers,from six major cities in India, across different demographics. The result also presented the
factors that benefits organic food consumption and the barriers that limit the growth of organic
profit. Journal of Experimental Psychology: Human Learning and Memory, 7, 241-253. Download
Free PDF View PDF See Full PDF Download PDF Loading Preview Sorry, preview is currently
unavailable. Prentice Hall. Stevens, R. E. Loudon, D. L. and Sherwood, P. K. 2006. Market
Opportunity Analysis: Text and Cases. Routledge. Usunier, J. and Lee, J. 2009. Marketing Across
Cultures. Consumer inspiration is an internal state that drives people to classify and buy products or
services that accomplish conscious and unconscious needs or desires. According to George and
Mallery (2003), reliability coefficient of 0.7 is acceptable, more than 0.8 is good and more than 0.9 is
considered excellent. The main iota of this research paper is to analyze the theoretical underpinnings
and factors involved in consumer behaviour and its implications, in the light of developments crop
upped in the recent past. The concept of Consumer Buying Behaviour based segmentation has been
now recognized since long but still very few applications of the approach have been reported in the
marketing literature. It creates and illusion of better quality of product or service from that brand. Dr.
Rashad Yazdanifard Download Free PDF View PDF GJMBR E Volume 14 Issue 2 Arafatur
Rahaman Download Free PDF View PDF The Review of the Two Latest Marketing Techniques;
Viral Marketing and Guerrilla Marketing which Influence Online Consumer Behavior Assoc. Prof.
It discusses three studies that analyzed factors influencing consumer decisions, including previous
experience, product packaging, and the influence of family. Internet Marketing Which One
Contribute to Gain Higher Level of Consumer Loyalty Assoc. Prof. Many studies have been
performed including the above mentioned with regard to consumer behaviourism. Despite this fact,
there are still some general differences between the female and male shopping behavior. Journal of
Experimental Psychology: General, 104, 1992-2233. Johnson and Russo (1984) viewed familiarity as
being tantamount with knowledge. This leads to a higher probability of being included in the evoked
set and to higher probability of choice. Hence, advertising spending is positively related to perceived
quality, which leads to greater amount of purchase from that brand as consumers generally prefer to
purchase from a well know brand in order to avoid disappointments over quality. Consumer Buying
Behaviour Towards Online Shopping Project Report. Therefore, this assumption challenges the
thought of an international consumer culture with homogenised consumer sectors as well as customs,
by declaring that those expenditure practices are shaped by the local outlines within which they take
place (Bond et al, 2004, p. 33). Youth forms one of the biggest markets around the globe for cell
phones, with more than 201 million subscribers between 18 to 25 years of age. This is now known as
“modern concepts of marketing”. It indirectly has an effect on the implementation by marketplace
control since consumers in an extremely concentrated marketplace do not have a lot of substitute
sources of supply and consequently consumers are likely to continue with the manufacturer (Stevens
et al, 2006. P. 192). If a new technology is unsatisfactory during its early phase, then the subsequent
pace of development is a significant determinant of implementation of the technology. Consumption
has to be considered within its communal background, focusing on conventional standards, practices
and regulations, which shape the way by which goods are utilized by consumers to signify the self
and describe social associations. Among them, 544 surveys were used for the analysis. Conceptual
Review of the Effects of Advertising on Consumer Buying. He has published articles in several
international journals, including Group Decision and Negotiation, Computers in Human Behavior,
Supply Chain Forum, Knowledge-based Systems, and Electronic Commerce Research. To check the
reliability of factors, internal consistency coefficients (Cronbach’s Alpha) were assessed. Upload
Read for free FAQ and support Language (EN) Sign in Skip carousel Carousel Previous Carousel
Next What is Scribd. The possession of a mobile phone has also to do with age group. This paper
illustrates that cultural factors have an important influence on the buying behavior of consumers. The
function of cell phones as a representation of status is maybe the most apparent. A Brief Literature
Review on Consumer Buying Behaviour Posted on March 5, 2015 by John Dudovskiy The topic of
consumer behaviour is one of the massively studied topics by the researchers and marketers in the
past and still being studied. In addition, more or less two thirds of every group believed that reduced
usability had just a slight effect on their utilization of the services. However, the question that arises
is through which media type can this be possible. Middle class is also referred to as white collar
working group and is comprised of an educated business group. Brand on branding on consumer
buying analytical — making process. Consumer develops a level of trustworthiness for a brand they
have seen advertisement of. Consumers choose organic food in the interest of safety, human health,
and environmental concern. Caterall and MacLaran review that the roles can be explained by the
cultural understandings of what it customer to be masculine or feminine.
This is 100% legal. You may not submit downloaded papers as your own, that is cheating. Also you.
The most data-intensive enterprises in financial services, retail, telecommunications, media,
healthcare and manufacturing trust Actian to solve their toughest data challenges. With the increase
in cell phones and the growing availability of choices to modify their handsets, a number of users in
London are starting to decorate them to go well with their attire or to fit into a particular season
trend. Pdf Analysis Of Consumer Buying Behavior Towards Online Shopping A Case Study Of
Kota City Rajasthan The latest NielsenIQ survey data reveals how consumers plan to change their
grocery shopping and consumption habits for the remainder of 2022.. Changes in online buying
among UK consumers since COVID-19 2020-2021. Impact of literature for advertising effectiveness
in the - Shodhganga. The table also shows that for all the variables, the p-value is 0.000, which is less
than 0.01. Therefore, the null hypothesis in this research can be rejected and concluded that there is a
positive relationship between the independent variables and dependent variable Consumer Buying
Behaviour. Companies are so focused in social media and mobile advertisements that they may take
over Television advertisement very soon. An interesting and entertaining ad is more likely to be
remembered by consumers rather than a boring one. Impact of Effective Advertising on Consumer
Buying Behavior: A Study. Journal of Experimental Psychology: General, 104, 1992-2233. A total of
30 start-up owners comprising of 15 from each country were sampled for the study through
convenience and snowball sampling techniques. Youngsters use mobile phones to show that they are
acceptable to be part of a particular group or to communicate their desire to fit in a particular society,
representing that they have the identical taste for technology. During the late 80s advertisements
were fairly limited to television, radio, billboards and newspapers. The marketing strategies of the
brands must be formulated after studying ways in which a consumer perceives and reasons while
choosing among alternatives. The NielsenIQ global consumer health and wellness report uncovers
how consumers around the world are prioritizing their well-being needs. Using descriptive statistics,
chi-square and garretrankingtechniquesthecollecteddatawasinterpreted. Organic products are
grownup without the harmful substance and grown natural quality. A business cannot exist without
its customers and this is why companies are focusing on how to win new business and perhaps more
importantly retain existing customers. Journal of Interdisciplinary Undergraduate Research, 1 (4).
This study is start with objective of buying decision process of Fast Moving Consumer Goods.
Industrial and Commercial Training, 48 (3), 156-162. Keep on browsing if you are OK with that, or
find out how to manage cookies. Brand on branding on consumer buying analytical — making
process. Consequently, it has much impact of the consumer choice original research would be carried
review behavior literatures relates to consumer purchase. To overcome the above-mentioned research
challenge the research work presents a multi-behavioral trait based on consumer location-centric
prediction (LCP) model using an optimized recurrent neural network (ORNN). T selected based on
purchase decision-making process of brand-cause fit on the present study the impact branding on
consumer buying behavior. So, the various factors discussed may determine the student to purchase
branded computers. The study sheds light on the way forward for CSR practices in the large and
growing consumer market of India, for multinational and domestic companies which are mandatorily
required to spend on CSR under the Companies Act (2013). Students, professionals and aged people
were considered for the survey. In addition, as cell phones turn out to be common objects and are
not considered as an extravagance any longer, a number of users take the customisation of their
mobile phones to new levels, keen to stay prominent in the crowd.
While sampling techniques work fine to identify averages and commonalities, you actually need to
process the entire population of data for effective correlation analysis and to understand the causes
of behaviors. The primary objective of advertisement is usually to impact the consumer’s buying
behaviour. Journal of Experimental Psychology: General, 104, 1992-2233. The preliminary
achievement of 3G relies on the focus of service provider’s strategies in addition to important
additional services, for instance, peer-to-peer communication. So, the various factors discussed may
determine the student to purchase branded computers. Mintel reported literature his study that and
age groups are target to the marketers as women are less anxious about quality they prefer style in
their clothing. However, in this paper we have introduced a combination of different variables and
attempted to examine their influence on consumer behaviour. When confronted with a familiar
service or brand, the consumer may feel a glow of warmth and intimacy. People also downloaded
these PDFs. 17 Full PDFs related to this paper. Therefore, advertisement is a very good marketing
tool for generating more sales. European Eating Disorder Review, 11 (5), 418-430. It is not
necessarily the best product in the market nor does it add a lot of usefulness to one’s life in this day
of cell phones. Qualitative data will provide further insight into the relationship among these
variables. Among the four independent variables however, we can see that Familiarity and
Entertainment have the most significant impact. The examination of the economic theories is helpful
in identifying the consumer behaviour from the perspective of utility, prices and other economic
aspects. Data were collected using closed ended questionnaires and analyzed using SPSS v23. The
marketing strategies of the brands must be formulated after studying ways in which a consumer
perceives and reasons while choosing among alternatives. The model demonstrates that the behaviour
of local firms as customers of international firms in emerging markets is governed by factors such as
business risk and a propensity to business sustainability. It means the more a brand is exposed
through advertisements and campaigns, the more exposure it gets, which eventually leads to more
familiarity of the brand. For Later 75% (4) 75% found this document useful (4 votes) 7K views 6
pages A Brief Literature Review On Consumer Buying Behaviour Uploaded by Shubhangi Ghadge
AI-enhanced title review Full description Save Save A Brief Literature Review on Consumer
Buying Behav. References Assael, H. 2003. Consumer Behavior: A Strategic Approach. Consumer
Perceptions Towards International And Local Brands In The Indian Retail Industry. Hence,
advertising spending is positively related to perceived quality, which leads to greater amount of
purchase from that brand as consumers generally prefer to purchase from a well know brand in order
to avoid disappointments over quality. The NielsenIQ global consumer health and wellness report
uncovers how consumers around the world are prioritizing their well-being needs. LCP model can
learn both short and long-context efficiently. In order to develop a framework for the study
consumer behaviour it is helpful to begin by considering the evolution of the field of consumer
research and the different paradigms of thought that have influenced the discipline. Familiarity with
the brand thus creates a sense of trustworthiness in consumer’s minds. Hierarchy of effects A
considerable volume of consumer shopping behaviours are controlled in the subconscious and are not
driven by cognitive awareness. One of the distinguishing characteristics of youth as a phase in life is
in the capability to take care of life outside the known circle, becoming more self-sufficient and
getting personal confidentiality. Yet relatively little is known about the effectiveness of product
imagery as compared with transparent packaging.
The thin beautiful woman and the handsome muscular men are seen everywhere. From the table
below, we can see that all the IVs have significant impact on DVs as the p-value for all three
independent variables are p. However, not many businesses practiced advertising at the time. This
study literature conducted to find perception of consumers analytical branded apparel. Literature
have taken respondents from Ludhiana for filling questionnaire. Advertising promote social
messages and life style through illustrating the position of ideal consumer and stimulate social action
toward purchase of that product. Many session based approaches have been presented in recent
times to forecast user's next item requirement. Consumer Buying Behaviour To Study The Consumer
Buying Behaviour In The Retail Industry With Special Reference To The. Impact of Advertisement
on Buying Behaviours of the consumers. The main iota of this research paper is to analyze the
theoretical underpinnings and factors involved in consumer behaviour and its implications, in the
light of developments crop upped in the recent past. LAP LAMBERT Academic Publishing. Perrey,
J. and Spillecke, D. 2011. Retail Marketing and Branding. Wiley. Phillips-Wren, G. 2010. Advances
in Intelligent Decision Technologies. Springer. Pihkala, J. 2011. Sustainability in Consumer's
Purchasing Behaviour: Case Mobile Phones. In this follow up, all participates completed automatic
partner evaluation measure, which included their deliberative beliefs about their partner, satisfaction,
love, daily low risk situations, daily high risk situations, self-protective rule habits, connectedness-
promoting rule habits and their automatic attitudes toward partner. The table also shows that for all
the variables, the p-value is 0.000, which is less than 0.01. Therefore, the null hypothesis in this
research can be rejected and concluded that there is a positive relationship between the independent
variables and dependent variable Consumer Buying Behaviour. As a result, the state-of-art model
finds difficulty in revealing the correlation between the items and behaviors. Prentice Hall. Stevens,
R. E. Loudon, D. L. and Sherwood, P. K. 2006. Market Opportunity Analysis: Text and Cases.
Routledge. Usunier, J. and Lee, J. 2009. Marketing Across Cultures. Similar to find whether there are
believed to find the india. Consumer experience in addition to guidance will affect approval levels as
will the way in which the technology is executed to contribute towards the mobile phone
manufacturers’ objectives and operational practices. Therefore, this assumption challenges the
thought of an international consumer culture with homogenised consumer sectors as well as customs,
by declaring that those expenditure practices are shaped by the local outlines within which they take
place (Bond et al, 2004, p. 33). Youth forms one of the biggest markets around the globe for cell
phones, with more than 201 million subscribers between 18 to 25 years of age. Qualitative data will
provide further insight into the relationship among these variables. A product before buying, jabran
aziz, they are discussed. When confronted with a familiar service or brand, the consumer may feel a
glow of warmth and intimacy. After an important factor in turkmenistan ejbe, i. Macinnis and Park
(1991) carried out a study with consumers to investigate the effects of familiar songs in advertising
and consumer behaviour. Among them, 544 surveys were used for the analysis. For this purpose four
independent variables, Entertainment in Advertisement, Familiarity of Advertisement, Social
Imaging in Advertisement and Advertisement Spending were considered. The data collected was
analysed using charts, graphs, and tables. Instead of taking broad strokes to your marketing
campaigns, you could focus on specific opportunities and pursue them more aggressively. In terms of
gender, among the 544 respondents who participated in the survey, 210 (36.9%) were at the age
range of 18 to 25 years; 163 respondents (30%) were at the age range of 26 to 40 years; 107
respondents (19.6%) were at the age range of 41 to 60 years; and 73 (13.4%) respondents were aged
above 60 years ( Table 1 ). Cambridge University Press. Yunker, J. 2002. Beyond Borders: Web
Globalization Strategies. With an acceptance rate of 30%, each of the journals of our affiliates is
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