BUSINESS PLAN

EXECUTIVE SUMMARY
Many of us loves to eat bread in our daily lives and eat it as alternative for rice. Bread is
important as any other food that gives us energy, bread can be serve in parties, event,
special occasion and for merienda.
Our mission is to supply customers with healthy, freshly cooked bread in a fast and efficient
way. Our target market is on the go, middle class, and gen z that are always looking for their
next adventure and need high quality, portable bread.
Our goal includes achieving 20% market share within first 2 years and expand our operation
to serve neighbouring cities.
Marketing Plan
I. Product or business Name
Trix pastry offers a freshly made made breads In affordable prices.
II. Business Description
Trix pastry produce fresh and high quality bread that uses seasonal ingredients to
have healthy breads in a budget friendly prices. It has unique way of reaching the customer,
that is through our food trucks to reach the local and neighbouring areas. we offer diverse
range of high quality variety of breads to respond to our customer’s preferences in bread.
with a strong commitment to fresh, high quality and affordable product, our business aims
to be preferred choice for bread in the local market.
III. Competition
In competitive market, offering competitive pricing and high quality product can be a
key strategy to stand out, especially to a new business owner. By offering budget friendly
prices and high quality breads compared to other pastry shop, we can increase customers
and gain good feedback from them. other competitors within the local areas are popular for
to go breads but our bread business provides food truck to scattered around potential areas
to meet the customers demand.
IV. Market area
Our business will be located at Alunan ave., koronadal city, south cotabato near
cathedral church. this place is suitable, convenient, and accessible for customers.
V. Customers
Our target customers includes on the go customers, lower class, middle class, higher
class consumer and gen z that are always looking for their next adventures and need high
quality, portable breds.
VI. Product price

Variety of breads Price

Pandesal 5
Cheesy Ensaymada 41
Monay 15
Spanish bread 13
Mamon 15

VII. Expected Total Sales (weekly)

Variety of Breads Price Total qty. sold Total

Pandesal 5 1988 9940
Cheesy Ensaymada 41 1050 43000
Monay 15 1400 21000
Spanish bread 13 1550 20150
Mamon 15 1530 22950

VIII. Promotional Strategies

Our promotional strategy will begin in designing our logo with visually appealing
appearance. Then designing flyers for ideal customers, utilizing social media platforms like
facebook, twitter, Instagram and etc. to advertise our business. Using free taste stalls in
crowded places to boost the business.
Production Plan
Our production plan focuses on selling in stores and food trucks. detailing on how we will
produce breads directly to our valued customers.
Organizational Plan
we will operate as a limited liability company with one founder and CEO, the CEO will play a
hands on role, managing both the financial aspects of the business, including cash handling,
and over-seeing the overall operations. The two staff members who will assist in various
task, such as inventory, customer services and etc., ensuring excellent service.
 Financial Plan
Estimated Start up cost:
Rent Expenses 3000
Salaries 12000
Business permit 3000
Start up capital 400000
Estemated total investment Php 418,000

Funding will be from personal savings, a small business loan, and potential investors.
 Trixxie Hernandez

general manager/cashier

staff 2/ baker
Staff 1/ customer Service