TRIPLE J’S SWEET & DELIGHTS

BUSINESS PLAN

2020-2021

1.

1.3 Goals

Our Goals are as follows:

 Increase Profit Margin

 Capture a bigger market share

 Provide better customer service

 Improve employee training

 Maintain Profits

1.4 Objectives

To achieve our goals, we have set the following objectives:

 Earn at least a 20 percent after-tax rate of return on our investment during the next
fiscal year

 Increase market share by 10 percent over the next three years.

 Training employees thoroughly

 Establishing a financial plan to review accordingly

1.5 Company Overview

Triple J’s Sweets & Delights is a confectionery company in Naga City that sells high-end
baked goods to customers. Triple J’s Sweets & Delights is founded by Ms. Jonalie Basbas, Mr.
John Jerick Cavite, and Mr. Edmund James Sandejo, students who love baking and also practice
their skills in food decorating through their hobbies. Furthermore, the founders understand the
target customers from their experiences. The company’s competitiveness rests on the founders’
experience, business skills, relationships, and enthusiasm.

1.5.1 Name, Form of Business Organization and Location of the Business

The name of our small business will be known as Triple J’s Sweets & Delights. The origin of our
business name was based on the initials of the business owners. From the name itself “Sweets &
Delights'', our business offers delicious cupcakes that are both gluten-free and vegan at the
same time. Products made with quality ingredients in traditional and experimental flavors.

Triple J’s Sweets & Delights is a Partnership business, with three owners namely Ms. Jonalie
Basbas, Mr. John Jerick Cavite, and Mr. Edmund James Sandejo who have equal shares in the
business.

Triple J’s Sweets & Delights is a mini cafe that will be located between the Big Olivan
Condominium Building and Caltex Gasoline Station. The address is 125-B Zone 1, Bagumbayan
Norte, Naga City, Camarines Sur, Philippines. This is an excellent location to serve our target
market. The condominium is centrally located and easy to reach from anywhere in the
metropolitan area. Traffic at this location is one of the highest in the area, with a count of over
37,000 vehicles passing by east and over 34,000 passing by west daily. Triple J’s Sweet and
Delights will have over 3,300 potential patrons between the age of 10-24, and a total population
of 55,302 within only 3 square miles. The Caltex Gasoline station is well known to our market
and will be easy to identify in our advertisements. Locating on these streets makes it easy for
our customers to reach us by car or any vehicle. Moreover, there are parking lots from these
streets. Parking is ample around the big condominium and more than 30 spaces are available
immediately at the left side area of the Caltex Gasoline station.