CSR through Triple

bottom line and

sustainable business
Creating a better tomorrow, together!

By: Bavleen Kaur

To: Prof. Deepak Kapoor
Introduction- CSR
Corporate Social Responsibility (CSR) refers to a
Elements
business approach that involves integrating
social and environmental concerns into a
Ethical Business
company's business model and operations. The Practices
primary aim of CSR is to go beyond merely Environmental
sustainability
seeking profit and to consider the impact a
DI&E
company has on its stakeholders and the Human Rights etc.
broader society.
 Triple bottom
Line
The Triple Bottom Line (TBL) is an accounting framework
that goes beyond traditional measures of success, such
as profit, by incorporating three dimension is : economic,
social, and environmental.
This framework was introduced by business thinker and
sustainability advocate John Elkington in 1994.
The three components of the Triple Bottom Line are often
referred to as the "three Ps": Profit, People, and Planet.
Profit (Economic
Dimension):
This is the traditional bottom line and represents the financial success of a
business. It includes measures such as revenue, profit margins, and return on
investment.
In the context of the Triple Bottom Line, profit is seen as a means to an end
rather than the sole objective. It acknowledges that financial success is
crucial for a business to be sustainable and contribute to social and
environmental goals.
People (Social
Dimension):
This dimension focuses on the social and human aspects of business. It
involves considering the impact of business activities on employees,
customers, communities, and other stakeholders.
Social responsibility, fair labor practices, diversity and inclusion, employee
well-being, and community engagement are key factors within the People
dimension.
Planet (Environmental
Dimension):
The environmental dimension emphasizes the impact of business activities
on the planet. It involves practices that promote environmental sustainability
and reduce negative ecological effects.
Key considerations include reducing carbon emissions, conserving natural
resources, minimizing waste, and adopting eco-friendly technologies and
practices.
 The idea behind the Triple Bottom Line is that a
successful and sustainable business should not
only focus on economic prosperity but should also
consider its social and environmental
responsibilities.
 Sustainable business refers to a business model
that prioritizes environmental, social, and
economic responsibility. Such businesses seek
Sustainable to meet the needs of the present without
compromising the ability of future generations

Business to meet their own needs. Sustainable business

practices aim to address the challenges posed
by climate change, resource depletion, social
inequality, and ethical concerns. Here are key
aspects of sustainable business
Environmental Sustainability:
Resource Management: Sustainable businesses focus on efficient use of resources, minimizing waste,
and promoting responsible consumption patterns.
Renewable Energy: Adoption of renewable energy sources to reduce reliance on non-renewable
resources and decrease carbon footprint.
Green Technologies: Incorporating eco-friendly technologies and processes to reduce environmental
impact.
Social Responsibility:
Fair Labor Practices: Ensuring fair wages, safe working conditions, and adherence to ethical labor standards
throughout the supply chain.
Diversity and Inclusion: Promoting diversity and inclusion within the workplace and ensuring equal opportunities
for all employees.
Community Engagement: Engaging with local communities, supporting community development initiatives, and
contributing positively to the societies where businesses operate

Innovation for Sustainability:

Product Design: Developing products and services that are environmentally friendly, energy-efficient, and
contribute to sustainable lifestyles.
Technological Innovation: Investing in research and development of technologies that address environmental
and social challenges.
Thank You
For your attention!