Professional Documents
Culture Documents
Assignment 2 SFM
Assignment 2 SFM
Assignment #: 2
Marks: 10
Assignment Topic
Consider the three basic relationship types studied in the class: market exchanges (transactional),
functional relationships, and strategic partnerships. For each, provide an example of a different
sales organization that you believe does a good job with that particular relationship type. What
evidence do you have that each is successful?
Instructions