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Consent management for a new decade

There are two kinds of consent managers on the market today.

Standalone consent management platforms integrate

with the analytics tools that collect and process data.
OneTrust or TrustArc fall into this category. They
specialize in one task and have more dedicated
consent-related features. But they also require more
management of the interfaces between consent and
platforms such as Google Analytics or Adobe Analytics.

Integrated platforms, such as Piwik PRO and Tealium,

offer consent management on the same platform
where data collection and processing happen. The
interfaces between consent and data collection are
mostly taken care of, meaning less time and effort go
to setup and management.

If you need a refresher on the how and why of consent

Piwik PRO Consent Manager
management, see the materials we’ve listed at the end
of the document in appendix 1.

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Vendor comparison
Overview
Tealium
consent Consent
Piwik PRO TrustArc OneTrust Cookiebot Quantcast Crownpeak UniConsent
manager.net Preferences
Manager

On-premises and
private cloud

Secure cloud
hosting in the US

Secure cloud
hosting in the EU

ISO 27001 certified

organization

SOC 2 certified
organization

GDPR compliance

CCPA compliance

100% data
ownership

High performance /
low latency

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Features & functionalities
Tealium
consent Consent
Piwik PRO TrustArc OneTrust Cookiebot Quantcast Crownpeak UniConsent
manager.net Preferences
Manager

Cookie banner
& policy

Reporting &
N/A
dashboards

User consent
history

export analytics
Export report data into
Google Data
Studio

Re-consent option N/A

after 6 months

Real-time
geotargeting

Support for
multiple languages

Language
auto-detection

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 Tealium
consent Consent
Piwik PRO TrustArc OneTrust Cookiebot Quantcast Crownpeak UniConsent
manager.net Preferences
Manager

Cookie whitelisting via TagControl

module

Cookie scan available as

an external tool

via tag
Zero-cookie load via Google Tag via Google Tag
management
Manager Manager
system
integration integration
integration

Do Not Track
N/A N/A N/A
support

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Banner customization options
Tealium
consent Consent
Piwik PRO TrustArc OneTrust Cookiebot Quantcast Crownpeak UniConsent
manager.net Preferences
Manager

Set consent for

specific purposes

Visual
customization

Pop-up layout

Bar layout

Add visual
elements (e.g. logo)

Customize
consent text

A/B testing

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Data subject requests
Tealium
consent Consent
Piwik PRO TrustArc OneTrust Cookiebot Quantcast Crownpeak UniConsent
manager.net Preferences
Manager

Handle data
subject requests

Verify data
subject identity

Data subject
N/A
request widgets

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Customer care
Tealium
consent Consent
Piwik PRO TrustArc OneTrust Cookiebot Quantcast Crownpeak UniConsent
manager.net Preferences
Manager

Email support

Online help center

Dedicated
N/A
support specialist

Dedicated
customer success N/A
specialist
Personalized
implementation
& onboarding

Personalized
product training

Custom integration
& development

The comparison is based on publicly available information gathered in October 2020.

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Overview of vendors

Piwik PRO is a provider of web, mobile, OneTrust is the technology platform that
TrustArc, formerly TRUSTe, is a provider
and product analytics software. Founded manages privacy, security, and third-party
of privacy compliance software.
in Poland, Piwik PRO now has offices in data that helps organizations maintain
The company is based in San Francisco.
the US and across Europe. compliance with global regulations.

Cookiebot offers privacy compliance and Tealium’s integrated Consent Preferences

Consentmanager.net is a Swedish consent
tracker management. Their headquarters Manager provides tracking preference
management provider. Its Cookie Consent
is in Copenhagen. options on different websites.
Solution enables companies to comply
The company is based in San Diego.
with privacy regulations.

Quantcast Choice is an audience behavior Crownpeak's Universal Consent Platform The British UniConsent CMP helps
platform for publishers that complies with ensures compliance with privacy publishers and marketers to work in line
GDPR, ePrivacy Directive, and CCPA. regulations such as GDPR and CCPA. with various privacy laws.
The company is based in San Francisco. The company is located in Denver.

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 Have more questions about Piwik PRO?
Don't hesitate to reach out to us. Learn how to properly collect consents
and manage data subject requests with Piwik PRO Analytics Suite.

Request a personalized demo

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Appendix 1
The basics of consent and compliance with privacy regulations
Gathering consent and processing personal data are no simple matters. The main complication is that regulations can
vary wildly from country to country.

Get familiar with your local regulations:

• How to obtain consent and collect data under CNIL guidance and GDPR

• PIPEDA and analytics: Everything you need to know

• Data privacy laws in the United States and how they affect your business

• 6 new privacy laws around the globe you should pay attention to

Last but not least, it's worth thinking about where you can eliminate the need for consent – anonymous data offers clear
advantages in many analytics use cases.

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 About Piwik PRO
Piwik PRO is the first privacy-oriented alternative
to Google Analytics. Created in 2013, the Piwik PRO
Analytics Suite is chosen by governments, public
institutions, private companies and enterprises.
They turn to our stack to analyze and optimize the
full customer journey while adhering to the strictest
security policies and privacy regulations in the
world. The platform comes together with high-
touch customer care, training and professional
guidance in obtaining the most valuable information
for your business.

Contact
EMEA DACH BENELUX NORTH AMERICA
48 71 716 69 50 49 221 6430 7750 31 858 881 458 1 888 444 0049

Link Link Link

https://piwik.pro sales@piwik.pro
link link link
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