CASE STUDY 2: Technology Product Brand - Sales Decline Solutions

Background:
You are a key player in a technology brand facing a challenging situation - a 10% decrease in
profit, economic hardships affecting your customer base, and the entry of a notable competitor
with a strong price-performance reputation. Your objective is to devise strategic solutions to
restore your brand's sales to previous levels.

Situation Analysis:

1. First Step*:
Add the project plan to the presentation, and then explain how you will take action based on
the results you measure and the actions shown in the timeline.
2. Profit Decline:
Evaluate the impact of economic conditions on consumer purchasing power.
3. Economic Crisis in Customer Market:
Explain your strategy to how to explore your customer’s changes in behavior and
preferences during economic downturns. Based on this, come up with an idea to regain
your already existing customer base.
4. New Competitor Entry:
How would you assess the strengths and weaknesses of the new competitor? Analyze
customer perceptions and reactions to new entrant and find solutions to acquire new
customers.

* Necessary