FYBBA Sem 1 Business Communication

S
M Bhagwan Mahavir College of Commerce and
CC
Management Studies
BM

Course : FYBBA Sem: 2

Subject : Business Communication

Chapter : Unit 2 (Ch.4 Public Relations)

Prepared By: Ms. Simran Chhabra

Prepared by: (Ms. Simran Chhabra) 1
 FYBBA Sem 1 Business Communication

Syllabus
Unit 2

2.1 Interviews : GD, Preparing for an Interview, Types of

Interview – Selection, Appraisal, Grievance, Exit, Online

2.2 Meetings : Need and Importance of Meetings, Conduct of

Meeting- and Group Dynamics, Role of Participants, Drafting
of Notice, Agenda and Resolution

S
2.3 Conference - Meaning and Importance of Conference,

M
Organizing a Conference, Modern Methods : Video
Conferencing and Teleconferencing
CC
2.4 Public Relation - Meaning, Functions of PR Department,
External and Internal Measures of PR
BM

Prepared by: (Ms. Simran Chhabra) 2

 FYBBA Sem 1 Business Communication

S
M
CC
BM

Prepared by: (Ms. Simran Chhabra) 3

 FYBBA Sem 1 Business Communication

S
M
CC
BM

Prepared by: (Ms. Simran Chhabra) 4

 FYBBA Sem 1 Business Communication

S
M
CC
BM

Prepared by: (Ms. Simran Chhabra) 5

 FYBBA Sem 1 Business Communication

S
M
CC
BM

Prepared by: (Ms. Simran Chhabra) 6

 FYBBA Sem 1 Business Communication

S
M
CC
BM

Prepared by: (Ms. Simran Chhabra) 7

 FYBBA Sem 1 Business Communication

S
M
CC
BM

Prepared by: (Ms. Simran Chhabra) 8

 FYBBA Sem 1 Business Communication

S
M
CC
BM

Prepared by: (Ms. Simran Chhabra) 9

 FYBBA Sem 1 Business Communication

S
M
CC
BM

Prepared by: (Ms. Simran Chhabra) 10

 FYBBA Sem 1 Business Communication

Important Questions

1) What is meant by Public Relations? State the types of

PR.
2) Explain the two types of PR along with examples.
3) What is External PR?
4) What is Internal PR?
5) State the powerful tools to work on PR and how can they

S
be made effective?
6) How does Image building work? Explain in brief.

M
7) Give the advantages and disadvantages of PR.
Thank You!
CC
BM

Prepared by: (Ms. Simran Chhabra) 11

 FYBBA Sem 1 Business Communication

S
M
CC
BM

Prepared by: (Ms. Simran Chhabra) 12

 FYBBA Sem 1 Business Communication

S
M
CC
BM

Prepared by: (Ms. Simran Chhabra) 13