Professional Documents
Culture Documents
Cell Phone On Youth Impact
Cell Phone On Youth Impact
Cell Phone On Youth Impact
PROJECT REPORT ON
PROJECT GUIDE
PROF: Mrs. MMAHEK K CHHABRIA
SUBMITTED BY:
Ms. ANAGHA VINAYAK BHOSALE
ROLL NO: 3215
SPECIALISATION IN:
MARKETING
Signature
CERTIFICATE
To whomsoever it may concern
This is to certify that the work entered in this journal is the work of MS.
ANAGHA VINAYAK BHOSALE , T.Y.BMS – A, have successfully
completed a project report on the topic “IMPACT OF CELL PHONES
ON YOUTH” terms of the year 2012- 2013, in the college as laid down
by the college authority.
________________
INDEX
List of tables
List of graphs
Executive summary
1. Introduction 1-19
5. Conclusion 51
Annexure 54-57
SR.
NO CONTENT PG.NO
1. No. of youth who owns mobile phone 27
LIST OF GRAPHS
16. Medical side effects of using cell phone 42
ACKNOWLEDGEMENT
EXECUTIVE SUMMARY:
Today, cell phones are a major part of society. Almost everyone has a cell phone, and we
always see someone texting away or making a quick phone calls on the high-tech devices.
Many find these to be extremely convenient resources for everyday life, but most people do
not stop to consider the positive as well as the negative effects that cell phones could have on
one’s health and living. Everyone from school going children to the senior citizens cell
phones are used in every walk of life. “Whether we use cell phone technology at work, in
public, or for personal reasons it all contributes to how connected we feel to other people and
to our daily obligations.” The number of cell phone subscribers worldwide reached 90 million
at the end of 2012 and estimates show a growth rate of one billion cell phone subscribers per
year.
Thus it clearly indicates that the cell phone phenomenon that is currently taking place on an
international level. When faced with such phenomenal growth of mobile phones we must ask
ourselves a few questions. How are cell phones affecting us culturally? and whats happening
to our quality of life as a result of cell phone use? These are the topics that I will be exploring
in this research paper.
People use cell phones for a variety of different reasons. They are used to keep in touch with
family and friends, to develop social networks, search the internet, send emails and text
messages, shop for deals, and navigate on the road. An impartial view of the effects of cell
phone use would still reveal that an evolution in society has been caused by and is still
occurring because of cell phones. New methods of communication inevitably will lead to a
change in social behavior. This paper will explore the changes that have occurred since the
introduction of cell phones and evaluate the significance of these changes towards youth.
CHAPTER 1
INTRODUCTION
TO
IMPACTS OF CELL PHONES ON YOUTH
CHAPTER 1
1.1 INTRODUCTION:
The basic requirement for a normal human in India is redefined – food, clothing, shelter and
cell phone. Cell phones have become a mainstream product in today’s world and have a huge
impact on today’s world. With youth population constituting half of the population, India has
become a fine breeding ground for highest cell connections.
When mobile phones hit the high street over 10-12 years ago, not only did it give us the
ability to communicate with friends, family and colleagues anytime and anywhere, but along
the way it has also changed our social behavior and has made a huge cultural impact.
It is the easiest way to stay connected with family and friends and also provides security, like
updating our parents where we are if it gets late to go home. It helps to socialize, creates a
sense of belonging to peer group and easy access to media and environment. Apart from its
regular use, cell phones express individual identities. Right from the model we buy till the
ring tone and wallpaper set, every minute detail is noted. Mobile phones have also become a
secret diary for teenagers.
On the contrary, cell phones have also made people introvert and there is a slight decline in
conversations, thanks to SMS. ..
In addition to the standard voice function, current mobile phones may support many
additional services, and accessories, such as SMS for text messaging, email, packet switching
for access to the Internet, gaming, Bluetooth, infrared, camera with video recorder and MMS
for sending and receiving photos and video, MP3 player, radio and GPS. The International
Telecommunication Union estimated that mobile cellular subscriptions worldwide would
reach approximately 4.6 billion by the end of 2009. Mobile phones have gained increased
importance in the sector of information and communication technologies for development in
the 2000s and have effectively started to reach the bottom of the economic pyramid.
The Indian telecommunication industry, with about 506.04 million mobile phone connections
(Nov 2009), is the third largest telecommunication network in the world and the second
largest in terms of number of wireless connections (after China). India has become one of the
fastest-growing mobile markets in the world. The mobile services were commercially
launched in August 1995 in India. In the initial 5–6 years the average monthly subscribers
additions were around 0.05 to 0.1 million only and the total mobile subscribers base in
December 2002 stood at 10.5 millions.
1.2 NEED FOR STUDY:
There exists a need to study and analyze the influence of cell phones on youth, because cell
phones are responsible for modulating the thought process of any person especially that of the
youngsters.
It is mainly playing a major role in communicating sector; it may have both positive and
negative effects on youngsters.
It is also educating the youths to some extent whereas also spoiling them at the same time.
Thus, there exists a need to study and analyze and understand the actual influence of cell
phones on youngsters.
INTRODUCTION
Cellular phones have had a major impact on our lives and the way that we perform everyday
tasks. Many of these changes are apparent, while others we may not even be aware of. Cell
phones have brought a whole new meaning to the term multitasking. Twenty years ago, it
was not possible to talk to the office while you were at the grocery store picking up some
necessary items. You could never have had a three-way business conference while you were
fixing dinner or been able to deal with a business client from home while caring for a sick
child. Cell phones have enabled us to do various tasks all at the same time.
Cell phones have also enabled families to keep in closer touch with each other. Children can
contact you if they have missed their ride form soccer practice and your spouse can call while
he is stuck in traffic to let you know that he is going to be late for supper. Teenagers are able
to call to ask permission to go somewhere, and with GPS features that are now available on
some cell phones, you are able to check to make sure that they are where they are supposed to
be.
Many of these advantages we do not even notice. Have you ever arrived at the grocery store
and realized that you have forgotten your grocery list? The first thing you would probably do
is to call home and have one of your children read the list off to you. In the same situation in
past years, you may have forgotten things or have had to drive all the way back home to get
it. If your car breaks down, you automatically call for help instead of having to walk to find a
pay phone. Cell phones have certainly made our lives much more convenient.
Cell phones have also changed the way that people interact with each other. When we call
someone, we are actually calling the person and not a place. This enables us to be more
spontaneous when making plans as you rarely get a busy signal and unlike a land line
telephone, someone is always home.
Cell phones also enable us to call if we are going to be late for an appointment, although this
has led to cell phone users running late more often than those who do not have cell phones.
These users seem to have adopted the attitude that appointment times are not concrete and
use their cell phones to renegotiate their arrival time.
One of the greatest disadvantages of the cellular phone is the fact that we do not talk to
strangers when traveling anymore. In the past, several people waiting for a bus would engage
in a conversation while they were waiting. People who traveled the same routes every day
might develop friendships along the way. This situation does not happen anymore. Today
when people are waiting for a bus, they just pull out their cell phones and speak with old
friends, missing out on the opportunity to make new ones. In large cities, many people do not
know their neighbors, even though they may have lived in the same neighborhood for years.
As a society, we are beginning to lose the face-to-face contact that was such an important part
of our lives in the past.
Cell phones are a great asset in aiding in our everyday lives. You should remember, however,
to hang up every once in a while and pay attention to the world around you. Cell phones have
changed our lives in good ways and bad ways. Yes they are good to have if your child has
missed a soccer practice but most people have become addicted to cell phones. Freaking out
if they forgot it at home, got it taken away, or simply missed a call. All in all, it’s not that cell
phones are a bad thing; I am simply saying that some people have become addicted to them.
Not like a drug addiction or an alcohol addiction, but an addiction that makes you feel naked
without your phone. This world has come from writing letters to and fro or calling them on
the house phone, to having constant contact anytime, anywhere.
“I can’t live without my cell phone.” “My cell phone is my life.” “my handset is everything
to me” , “I can’t do anything without my cell phone”, “I love my mobile than anyone”…..
this type of conversation is mostly heard amongst youngsters who are so dependent on cell
phones for every reason. Cell phones have been widely adopted by pre-teens and teenagers
for everyday use. Cell phones are used to micro-coordinate day-to-day activities between
friends and acquaintances or with parents. The cell phone also offers a sense of security if the
child needs to contact a parent in an emergency.
A cell phone provides what the sociologist Rich Ling in The Mobile Connection (2004) has
called an "anytime-anywhere-for-whatever-reason type of access" to a youth's social network.
A cell phone allows for flexible planning when arranging social events. It is the immediacy of
cellular communications that typifies mobile youth culture. Youth with mobiles are usually,
or learn quickly to become, technically competent in their use of their cell phone features
such as SMS messaging, picture messaging, or using mobile chat services. In addition, their
model of cell phone, ringtone or wallpaper all offer youth a way of showing off their social
status or fashion consciousness in the digital age.
The cell phone plays a role in youth identity formation - fostering a sense of self-esteem,
showing social connectedness, and providing a teen with an independent means of
communication. The mobile phone therefore plays a key role in a child’s development as an
adolescent. In many instances, this mobile youth culture adds to the generation gap between
parents and youth. In today’s world our youths are exposed to technology. In a time where
instant gratification is the norm and the cell phone is an item that no youth can possibly do
without, more and more they are suffering from what is becoming known as “cell phone
addiction”. And it doesn’t really have an end.
A child’s entire social life seems to be wrapped up in the simple hand held device. At an age
where previously writing proper letters on actual paper the youth of today are typing and
texting each other – with instantaneous results. They text their friends on a regular basis or
upload pictures to social networks. Everything takes place at the last moment. Arrangements
can be made and rearranged at the click of a button. Receive good and bad news
unexpectedly when out and about. They are always available and are contacted as the mood
strikes.
The youth are more social and yet more anti-social than ever before. It is easier for them to
chat “online” via text, than it is to simply call or talk to someone face to face. Feelings and
emotions are expressed using emoticons rather than listening to someone. The reason for this
is that with the introduction of instant chats and SMS bundles (or even free text messages)
communication is becoming simpler and faster. The dictionary as we know it is being
redefined. The youth do not use predictive text simply because it takes longer to SMS using
this feature and a full word eats up way to many characters.
1.5 OBJECTIVES:
1.6 SIGNIFICANCE:
The concept that cell phones have what kind of influence is so far not very clear,
therefore,
1. This research will help individuals to know whether cell phones influence the youth in
a positive or negative way.
2. If the influence is negative, then how the youth is affected by it.
3. Also it will provide remedial solutions on the negative impact of cell phones on the
type of youth.
4. If the influence is positive then which way.
A mobile phone (also known as a cellular phone, cell phone and a hand phone) is a device
that can make and receive telephone calls over a radio link while moving around a wide
geographic area. It does so by connecting to a cellular network provided by a mobile phone
operator, allowing access to the public telephone network. By contrast, a cordless telephone
is used only within the short range of a single, private base station.
Nowadays, almost all people communicate through cell phones. It is hard to believe that
about twenty years ago cell phones were a rarity and confined to what were better known as
brick phones owing to their size and shape.
Research and development of cellular technology can be dated to as far back as 1843 when a
chemist by the name of Michael Faraday began exhaustive research into whether space could
conduct electricity. Faraday's discoveries have had an incalculable effect toward cellular
phone development. This idea then allowed Dr. Mahlon Loomis of Virginia, a dentist, to be
the first person to communicate through wireless via the atmosphere in 1865.
Radio technology was further promoted in the late 1960s with Richard H. Frenkiel and Joel
S. Engel of Dell Labs, aiming to create portable handheld police radios for the Chicago
Police Department, America. While the idea of a 'mobile' phone existed since then, they
could only make calls within a central base, therefore were predominantly employed in
vehicles.
In the 1960s, mobile phone technology became available, but was still restricted to base
stations and cell areas, hence unable to support stability of phone calls from an area to
another, without disconnecting.
Only in the 1980s, were the first generation of cellphones - brick phones - introduced. Also,
through these twenty years of incessant improvements from the early 1980s till today, we are
now witnessing the prime of cellphones with innovation of the smart phones with PDA
capabilities which are outstandingly small with the most advanced technologies which allow
the cellphone to operate like a computer.
Dr. Martin Cooper, known as the father of the cell phone, set up a base station in New York
with the first working prototype of a cellular telephone in 1973. Mr. Cooper and Motorola
took the phone technology of the Motorola Dyna-Tac to New York to show the public.
CHRONOLOGY
1977-79: Public cellphone testing began, first in Chicago and then in other cities of USA.
Japan joined the testing service afterwards.
1983: Motorola introduced the Dyna-Tac phone into commercial service with each phone
costing the consumer $3,500. It took seven additional years before there were a million
subscribers in the United States.
1989: Motorola MicroTAC 9800x was the first pocket-sized cellphone which employed a
slim, flip-phone design, still being emulated today.
1991: Advent of the second generation of cellphones with GSM networks and a divergence
from the larger phones models.
1993: Text-messaging became the trend and most helpful tool of communication, in
particular among youths.
1996: Motorola's Startac introduced vibrations to notify users of incoming messages and
calls. Toshiba also releases the world's first internal antenna cellphone, giving rise to more
popularity attributed to their improved design.
1999: The Nokia 7110 is the pioneering smartphone of that time, which allowed for WAP,
Internet access and infrared. However, as you probably have already realized, these functions
have now become the norm.
2000: Now in their third generation, the first in-built camera phone is produced by a j-phone,
originating from Japan. In the same year, Nokia 3210 introduces T9 predictive text
(dictionary) ability to facilitate texting.
2002: While arguably not the first, Sony Ericsson announces the first commercialised colored
screen cell phone.
2002-05: Danger Hiptop, Treo and Blackberry are just a few of the many smartphones which
revolutionized how PDAs worked with extraordinary technology, features and organisers.
2008: iPhone 3G became an instant hit as the first phone which can be fully controlled via a
touch screen and comes with additional functions, which differ from the traditional camera
and music player, such as third party applications, maps and Safari browser.
1.8 The Social Impact of Mobile Telephony:
Mobile telephony is without doubt one of the most explosive developments ever to have
taken place in the telecommunications industry. By the end of 1990 there were just 11 million
cellular subscribers world-wide; eight years later that figure had jumped to 320 million and is
now forecast by the ITU to exceed 550million by the end of next year. Penetration rates in the
Nordic countries were close to 60% by September 1999, led by Finland (63%), Norway
(58%), Iceland (56%) and Sweden (53%).
Mobile growth around the world has also been nothing short of astonishing. China posted an
87% combined annual subscriber growth rate from 1995 to 1998, with other major economies
like Brazil (82%) and South Africa (67%) not far behind.
For the world’s poorest countries, cellular telephony and wireless local loop systems
represent the best chance yet of bringing the power of telecommunications to economically
disadvantaged or isolated communities. Cambodia, for example, is one of only half a dozen
countries in the world where cellular subscribers already outnumber fixed-line subscribers.
Without doubt, mobile telephony offers enormous advantages – added convenience, greater
personal security, and the ability to take advantage of ‘dead’ time to do business on the move.
But the picture isn’t all rosy. Like most young technologies, mobile telephony is experiencing
its share of teething troubles, including concerns about environmental impact, health and
safety, and, of course, the social changes being wrought by a technology which, by making us
permanently contactable, is having a profound effect on our interpersonal interaction.
POSITIVE IMPACTS:
Cell phones of today are more than just phones. They tasks has evolved into being tiny
computers that has almost the same proficiency. For the youth, cell phones are portable
communication gadgets which they could use in different ways. There are so many concerns
that come out with its use but there are so much more advantages as well.
An obvious benefit of a cell phone is that it has the adeptness to help out teens communicate
with other people. If a teen got into an inappropriate and uncomfortable situation, he or she
could call for assistance at once through a cell phone anytime, anywhere.
There are actually so many cases wherein the cell phone is more indispensable, like they get
stranded somewhere they do not know or maybe got lost. With a cell phone, the teens could
call people who could help them which add to the peacefulness of the parents.Some phones
even allow their users free long distance calls making it lot more easily for them to
communicate with friend and family who are distant.
Also for somebody who has a cell phone that is available during emergency situations, it
could actually make a big difference from life and death. If they have witnessed accidents,
they could easily call emergency hotline numbers, like 100. Or for those who cannot speak to
make a verbal report to authorities, like being held hostage in a robbery, they could just dial
their pre – programmed phone and instantly be connected to authorities, even if it is just in
their pockets.
With the cell phones video and camera features, teenagers now have more capability to
record and report any criminal event they have witnessed. These make them into valuable
witnesses that would greatly help authorities solve crime faster.
Many professors and school campuses are starting to realize the advantages of a cell phone.
With a cell phone, the students could actually make organizers and even do their projects and
research works with the cell phones ability to connect to the Internet.
Some of them even take advantage of the different educational games found in cell phones.
With all these reasons, the youth actually gets more encouragement to initiate his learning!
Cell phones are a tool of convenience. Having a cell phone now makes people reachable in
almost any location as long as there is good reception. This makes individuals easier to
contact. Ease of access is not the only benefit of cell phones today though, as cell phones
offer features that have many other benefits
To reduce the cost of a cell phone purchase customers can agree to long-term contracts
requiring credit checks. For those not wanting long-term contracts or for those who have
questionable credit, phones can be purchased with prepaid minutes.
No longer do you need to worry about the bulky car phones of the 1980s. The average cell
phone today is smaller than the size of a checkbook, making it easy to transport.
Cell phones make it easy to make business arrangements when you are traveling away from
your office and can't call everyone by emailing or texting business associates.
Having Internet access on cell phones allows individuals to check items such as airline
schedules, sports scores, weather and traffic conditions.
Many cell phones now come with cameras built into the cell phone. This can be very helpful
for an individual involved in a car accident that does not have a camera. She can take
photographs of the damage using her cell phone and submit it to her insurance company if
needed.
What makes a cell phone so useful and tempting? It is definitely not just a fashion statement
or valuable purely for its technology features. There is more to why cell phones have become
an essential part of our lives, mainly due to their portability and flexibility in text messaging.
More than that, you probably never knew that cell phones can even be rather nifty in
emergency situations!
On Portability and Convenience...
Firstly, cell phones can be used almost everywhere without cables or electricity. By using a
mobile phone, you can communicate with anyone whenever you want and wherever you are.
Furthermore, cell phones have revolutionized long distance communication. Long distance
calls can be made at extremely low charges. In this way you will have little difficulty in
keeping in touch with your friends, family and especially those who are geographically
distant.
For students, like you, especially, in doing projects or times of uncertainties, you can easily
phone your group mates or teachers to consult them and solve any questions you may have.
For example, when you are picking out something at shop for a drama production and need to
know which prop to get or when you find yourself in doubt whilst studying at the library.
Without cell phones, it would not be possible to get a second opinion or help.
Internet connection in most phones also mean we can access the web outdoors through
sources other than our laptop, yet smaller and more convenient. However, it is of course not
as powerful.
On Text-Messaging...
These days, the world's most common means of communication is text messaging (SMS).
Through SMS, one can communicate easily at a time when he/she does not want to be heard.
It is often less time-consuming and undoubtedly less expensive to send a text message than to
make a phone call.
In addition, messages can be sent to a large number of people simultaneously. The latter
service may be used by your classmates or school to send notices and reminders for important
school happenings or even by online services to distribute news and valuable information to
subscribers. Example includes the latest football results, career advice, mobile banking and
traffic conditions. Even the simplest of cell phones have this system installed, allowing
communication to become cost-effective.
In Emergencies...
Possibly the utmost benefit of cell phones is the sense of security they provide you with the
knowledge that you are able to contact help anytime and anywhere. There have been several
instances where cell phones have proven themselves as life-savers whereby victims of
unfortunate disasters (such as car malfunctions, breakdowns, landslides or earthquakes) have
relied on them to get themselves to safety.
What is more ingenious of cell phones is their incorporation with the global tracking system
using which allows the police to trace their owners/robbers in case of crimes such as kidnaps
or theft.
NEGATIVE IMPACTS:
The research into the connection between cell phone use and health risks remains
controversial and contradictory. However, a 2008 article appearing in the "International
Journal of Oncology" reports that a meta-analysis of existing research reveals an association
between cell phone usage and two types of tumor: gliomas and neuromas. The counter-
argument is that the radiation emitted by cell phones is non-ionizing and cancer is normally
only associated with ionizing radiation (radiation that damages DNA).
The research on the effects of talking or texting on a cell phone remain unclear, but point to
cell use as a cognitive distraction. The National Highway Traffic Safety estimates that 25
percent of crashes trace back to driver distraction, to which cell usage contributes. Despite the
uncertainty of the research, state governments take the threat seriously. As of early 2011, 39
states and the District of Columbia maintain laws or regulations that impose some limits on
cell phone usage while driving, according to the Insurance Institute for Highway Safety.
As the technology of cell phones is increasing rapidly, the negative effects on people is
growing fast as well .There are different kinds of distractions for using a cell phone while
driving but the common one is visual distraction, which is watching a cell phone screen
instead of the road and trying to reach to the ring ton. Being a driver requires to have
attention on the road but trying to use cell phone makes somebody lose control of his or her
car and crash. The second effect is trying to dial the number while operating the vehicle this
is also deadly somebody can cause an accident to the person who is driving in front of the car
or to pedestrian r. The final effect is talking on the cell phone and driving as the same time.
This driver is driving by concentrating on the conversation.
On Health...
The frequent use of cell phones is an unimaginable threat to human health. As known to
many, it has been proven that talking on a cell phone for as little as 500 to 1000 minutes per
month can increase the probability of brain cancer by 300%. Not only that, it also causes
disturbance in sleep, difficulty in concentration, fatigue, headache, infertility, and
hyperactivity in new born children. Chances of Alzheimer’s disease, leukemia, ear defects,
and blurring of vision are too noticed to be higher in cell phone users. In addition, cell phones
damage key brain cells as well as the DNA.
Children under the age of 10, in particular, are a lot more vulnerable to microwave radiation
because their immune system is weak, their skulls are thin and their nervous system is still
developing. The dire health effects mentioned earlier are even more severe on children
because of increased absorption.
On Your Behavior...
Due to reasonable prices, teenagers can easily afford cell phones. They tend to overuse their
cell phones every time at every place. The teenagers chat, send and receive text messages,
download wallpapers and ring tones, play games and do lots more. In this way they get
distracted from the more important activities and duties of their lives such as studies.
Due to such popularity, companies are constantly coming up with new softwares, features
and models to attract more buyers and higher profits. Hence, the public would want to install
new features and keep their handsets up to date, spending more money and time this way.
They could also be tempted into getting hold of the latests phones even if their old ones are
functioning, incurring unnecessary expenses without consideration.
In addition, mobile phone use while driving undoubtedly increases the risk of accidents
(collisions). Conversation on cell phones, both hand held and hands free, can influence
driving performance because the driver cannot concentrate fully on driving. Using a cell
phone severely impairs a driver's memory and reaction times by disrupting signals to and
within the brain. It is also considered that people talking on cell phones are even more
impaired than intoxicated drivers.
On Our Environment...
Not only are drivers involved in accidents, so do the birds. Yes, birds. Every year, new
towers reaching heights of 250 feet are built for mobile phones all over the world, even on
top of mountains, which thousands of flying birds crash into. Common conjecture is that
birds have a special sensitivity to microwave radiation, hence when flying in the night they
rely on their senses instead of sight.
As a consequence of cell phones being widespread, millions of birds are led to death.
Additionally, farmers have noticed abnormalities in their animals which disappeared once the
animals were repositioned away from the towers.
A more urgent issue is the improper disposal of cell phones. An estimated 65,000 tons of
electrical garbage is contributed by cell phones every year, and the figure is growing. This is
a growing concern as cell phones contain toxic chemicals and metals which when leaked and
accumulated within our environment, will lead to vast pollution, such as lead and land
pollution. When consumed, lead can cause dangerous implications to our internal organs,
brain, nervous systems, reproductive system and even result in seizures or osteoporosis,
especially in young children. What is more, lead can be fatal when consumed.
Most frightening is the vicious cycle lead and land pollution may result when leaked into the
waters or sand and consumed by animals. We may be lucky to see abnormaly in the animal
produce and avoid consuming their products. However, it may not always be visible and we
may be consuming and accumulating vast amounts of toxins in our body.
CHAPTER 2
RESEARCH METHODOLOGY
CHAPTER 2
RESEARCH METHODOLOGY
2.1 INTRODUCTION:
The research is all about analyzing and interpreting the influence of cell phones on
youth. To carry out the studies, primary and secondary data needs to be collected.
Research methodology.
This research is based on surveys and fact finding enquiries; hence it falls under the
descriptive type of research. It involves analyzing and interpreting the influence of
cell phones on youth using survey method hence it also falls under analytical type of
research.
This research mainly focuses on studying whether cell phones are influencing the
youth in a positive or negative way hence it also falls under quantitative type of
research.
2.4 SAMPLING
Youth population is the target of the research. Hence individuals falling under the age
group of 18 to 22 years were selected as the research sample. A sample size of 100
individuals was considered for sampling. These 100 individuals included both male
and female individuals.
We have mainly targeted the youngsters i.e. of the age ranging from 18 to 22 years
and the size of the sample is 100.
In this research we have carried out both qualitative and quantitative data analysis. It
is qualitative data analysis because we are analyzing in the descriptive method and as
we are getting results in numerical form for analysis thus it is quantitative data
analysis too.
2.6 LIMITATIONS:
1. The research work is carried out in short period of time.
2. Sample Size consider for this project is 100 respondents.
3. Sample Area considered for this project is NAVI MUMBAI.
4. Respondents are the students of Pillai College.
5. Research is limited to Pillai College.
6. Only Youth have been targeted here.
7. This research is done in the year 2012.
CHAPTER 3
CONCEPTUAL BACKGROUND
YOUTH:
Youth is generally the time of life between childhood and adulthood (maturity). Definitions
of the specific age range that constitutes youth vary. An individual's actual maturity may not
correspond to their chronological age, as immature individuals can exist at all ages. Youth is
also defined as "the appearance, freshness, vigor, spirit, etc., characteristic of one who is
young". Youth is a term used for people of both genders, male and female, of young age. The
term "youth" is referred to individuals between the ages of 18-22 years.
CELL PHONE:
A mobile phone (also known as a cellular phone, cell phone and a hand phone) is a device
that can make and receive telephone calls over a radio link while moving around a wide
geographic area. It does so by connecting to a cellular network provided by a mobile phone
operator, allowing access to the public telephone network. By contrast, a cordless telephone
is used only within the short range of a single, private base station.
SIM CARD:
MEMORY CARD:
A memory card or flash card is an electronic flash memory data storage device used for
storing digital information. They are commonly used in many electronic devices, including
digital cameras, mobile phones, laptop computers, MP3 players and video game consoles.
They are small, re-recordable, and able to retain data without power.
CHAPTER 4
DATA ANALYSIS
AND
DATA INTERPRETATION
CHAPTER 4
DATA ANALYSIS:
The primary data is collected through the method of questionnaire. The data was
collected from 100 youths.
Yes 97
No 3
GRAPH 4.1: -Do you own a mobile (i.e. cell-phone)?
No
3%
Yes
97%
INTERPRETATIONS:-
When asked to youth, it was observed that 97% of the youth owns a
mobile while only 3% of the youth do not own the cell phone.
1 72
2 20
More than 2 8
2
20%
1
72%
INTERPRETATIONS:-
When youths were asked about the number of handsets owned by them,72%
had only one handset and two handsets holder are 20% while 8% of the youth
owns more than 2 handsets.
i-phone
6%
samsung
40%
TABLE 4.4 : - What is the important reason for purchasing the cell phone?
convenience 67
easily accessible 27
no landline 2
others 4
GRAPH 4.4: - What is the important reason for purchasing the cell phone?
no landline others
4%
2%
easily accessible
27%
convinience
67%
before 15 yrs 19
16-18 yrs 60
above 18 yrs 21
16-18 yrs
60%
INTERPRETATIONS:-
The above figure states the age during which youths started using cell phones,
60% of the youth started using cell phone during 16-18 years, 21% of the youth
started using cell phones above 18 years of age while 19% of the youth started
using mobile before 15 years of age.
Yes 87
No 13
No
13%
Yes
87%
INTERPRETATIONS:-
To understand whether youth always keep their cell phone on or off ,87% of the
youth never keeps their mobile off while 13% of the youth prefers to keep their
cell phone off in the places like library, worship places, colleges during
lectures,while sleeping and in banks or offices where cell phones are not
allowed
Every call 54
selected calls 46
selected calls
46%
Every call
54%
INTERPRETATIONS:-
When asked when the cell phone rings do they pick up every or selective calls,
54% were okay accepting every calls while only 46% of youth attend selective
calls of their known numbers. Usually they avoid service calls from service
providers which occurs disturbance to them.
call frnds 48
call home 26
commercial purpose 12
commercial purpose
12% call frnds
48%
call home
26%
INTERPRETATIONS:-
The above figure shows that youth generally use their cell phones for-48% of
youth use it for calling friends, 26% for calling home whenever they are out,
12% used for commercial purposes while 14% used cell phones for all the
above purposes.
TABLE 4.9 : - The most common place you use your cell phone are-
Options 100 respondents
at home 28
on bus stand/railway station 9
in stores 7
college/work 43
all the above 13
GRAPH 4.9- The most common place you use your cell phone are-
in stores
7%
INTERPRETATIONS:-
The above figure shows the most common places where cell phones are
used,43% of the youth used cell phones in college or at work place,28% in
home only,9% on bus stand/railway station,7% uses cell phones in stores while
shopping and 13% of the youth uses cell phones for all the above purposes.
1-3 hrs 22
3-5 hrs 19
1-3 hrs
22%
3-5 hrs
19%
INTERPRETATIONS:-
To study the usage time of using cell phones above diagram helps. 37% of the
youth uses cell phone for more than 5 hrs, 19% uses for 3-5hrs,22% uses for 1-3
hrs and 22% uses for less than 1 hr.
TABLE 4.11 : - For what purpose you use your cell phone?
Calls 42
Send Messages 19
Send Pictures 3
Playing Games 4
Browsing 4
GRAPH 4.11:- For what purpose you use your cell phone?
browsing
4%
playing games
4%
send pictures send messages
3% 19%
INTERPRETATIONS:-
The above diagram represents the main purpose for the usage of cell phones by
youth.42% uses cell phone for making calls,19% for sending messages,4% for
playing games,4% for sending pictures and 3% for browsing while 28% of the
youth uses mobile for all the purposes.
Yes 64
No 36
No
36%
yes
64%
INTERPRETATIONS:-
The above pie diagram shows that how private do youth thinks the information
stored in the cell phone so that password service is utilized by them.64% uses
the password facility on their cell phone while 36% of the youth do not consider
any private content in the cell phone for which they do not use password facility
on their cell phone.
Yes 67
No 33
No
33%
Yes
67%
INTERPRETATIONS:-
The latest technology in the market of cell phones makes the internet
connections accessible through cell phones hence the above diagram shows the
youths having internet accessibility are 67% while 33% do not use this facility.
downloading 35
news updates 13
education 12
adultery sites 4
downloading
46%
education
16%
news updates
17%
never 65
rarely 22
sometimes 13
always 0
sometimes
13%
rarely
22%
never
65%
INTERPRETATIONS:-
The above pie diagram shows the cell phones are also used while driving by
some youth.65% of the youth never uses cell phones while driving ,22% uses
rarely and 13% of the youth uses it sometimes while no one use cell phone
always while driving. The new Bluetooth option for making calls while driving
from cell phone is used by some youth as a very good option.
TABLE 4.16 : - Do you think there are any medical side effects of using a
mobile?
No 38
GRAPH 4.16 :- Do you think there are any medical side effects of using a
mobile?
No
38%
Yes
62%
INTERPRETATIONS:-
The question has been asked ,are there any medical side effects of cell phones
on youth.62% of the youth thinks that cell phones have medical side effects on
human cells while 38% do not think that cell phones have any side affects on
health.
TABLE 4.17 : - Do you use cell phone while crossing the road?
No 69
GRAPH 4.17 :- Do you use cell phone while crossing the road?
Yes
31%
No
69%
INTERPRETATIONS:-
It’s really dangerous using cell phones while crossing the road, 69% of the
youth do not use their cell phones while crossing the road, while 31% which
forms a larger group who uses their cell phones while crossing the road.
No 35
No
35%
Yes
65%
INTERPRETATIONS:-
The above pie diagram shows whether the cell phones are used while eating by
youth, 65% of the youth uses cell phones while eating while only 35% do not
use their cell phones while eating.
TABLE 4.19 : - Do you use memory card for your cell phone?
Options 100 Respondents
Yes 89
No 11
GRAPH 4.19 :- Do you use memory card for your cell phone?
No
11%
Yes
89%
s
Source: Primary Data (Collected using Questionnaire method)
INTERPRETATIONS:-
Cell phones are a good memory storing device which can be carried anywhere
for clicking snaps,videos etc and creating wonderful memories out of it. To
stores this information memory card is used,the above diagram shows the use of
card,89% of the youth uses memory card in their cell phones and 11% do not
use memory card
Pictures 20
Songs 21
Videos 9
Games 9
pictures
20%
songs
21%
games videos
9% 9%
INTERPRETATIONS:-
The memory card can be used for various purposes, this diagram shows the
main purpose for use of memory card.20% of the youth uses memory card for
saving pictures,21% of the youth for saving songs,9% for videos and games
respectively while 41% uses it for all above purposes.
TABLE 4.21 : - According to you, the best part of having a cell phone is-
Options 100 respondents
its stylish 10
safety 15
GRAPH 4.21 :- According to you, the best part of having a cell phone is-
its stylish
all the above 10%
15%
safety
15%
INTERPRETATIONS:-
This question was asked to know the best part of having a cell phone according to youth
60% considered it makes our day to day life easier.10% considers its stylish to have a cell
phone as an accessory and not a necessity.15% considered carrying cell phone for safety
reasons, while 15% were considering all the above reasons.
TABLE 4.22 : - Do you think cell phones can be used for safety purposes?
Options 100 Respondents
Yes 92
No 8
GRAPH 4.22 :- Do you think cell phones can be used for safety purposes?
No
8%
Yes
92%
INTERPRETATIONS:-
Cell phones are used for safety measures,the above diagram shows that 92% of the youth uses
cell phones for safety purposes while only 8% do not think of using cell phone for safety
purpose.
TABLE 4.23 : - Are you aware of the latest models (or handsets) available in
the mobile market?
Options 100 Respondents
Yes 60
No 40
GRAPH 4.23 :- Are you aware of the latest models (or handsets) available in
the mobile market?
No
40%
Yes
60%
INTERPRETATIONS:-
The market analysis for the future market of the cell phones above question was asked. 60%
of the youth were totally aware about the latest handsets.40% of the youth were not aware
about the latest models. The latest models which youth are looking forward to buy apple i-
phone5, Samsung galaxy note II, Samsung SIII, new models of Sony experia.
Yes 54
No 47
No
47%
Yes
53%
INTERPRETATIONS:-
Cell phone addiction is prevailing among youngsters a lot .53% of the youth are addicted to
their cell phones while 47% of them are not.
CHAPTER 5: CONCLUSION
In conclusion, a wide variety of information about the characteristics and trends of the youth
market for mobile phones has been compiled. Both through extensive secondary research and
through the execution of an independent survey on a small sample of 18-22 years old
individuals in their respective phases of high school, undergraduate and/or graduate
education. By and large, the differences between the genders and their perceptions appear to
reflect something of a waning trend amidst this new generation of technology adopters.
The youth’s perception towards usage of cell phones has been researched in this paper. The
different age groups have different perspectives about the cell phone usage. The addiction of
cell phone among youth is growing a lot. The different mobile accessories are used by most
of the youth. Cell phones usage while driving or crossing the road is prevailing among
youngsters. The prevalence of playing games on mobile phones in this sample is surprising. It
is important that the key characteristics of mobile technology be well understood so that the
risks associated with its potentially damaging or disruptive aspects can be mitigated.
Moving beyond market size and forecasts into the realm of exploring patterns of usage and
the multi-faceted impact of mobile technology on teenage social behavior comprises an
integral part of this objective. The mobile phone has impacted on young people’s peer groups
enabling a truly networked society. It has also impacted on the evolving relationships within
the family; especially by the increased negotiating power the mobile phone gives to young
people in regard to curfews and safety issues.
Cell phones should be used to make essential calls and keep them short.
Younger children should not be allowed to use cell phones that much because they are
most at risk.
Avoid using cell phones in enclosed metal spaces such as elevators.
Avoid wired headsets.
Keep your cell phone away from your head when your call is connection.
Avoid using your cell phone if the signal strength is down to a bar or less.
When purchasing a cell phone, choose one with a low SAR (Specific Absorption
Rate).
Cell phone should be kept out when are on and switched on.
Wait for at least 2 years before you change your cell phone, or as and when your plan
expires. Youths, like you, probably do not require cell phones with the latest
technologies.
Watch out for hidden costs when downloading applications such as games, wallpapers
and ringtones.
Delete those games or ringtones which are no longer in use. You can easily get your
own ringtone off your playlist.
Unsubscribe to services that are not required such as roaming or road assistance.
Scrutinize and affirm that the phone bill is accurate and that no extra have been
charged.
5. Go Green!
Recycle the phone. Collective Good or the Charitable Recycling program is a good
place to start.
Charge the phone only when the battery has been depleted and not every night.
Reduce your phone's backlight to minimize battery usage.
Consider using a solar power charger.
ANNEXURES
Yes
No
One
Two
More than two
Nokia
Samsung
I-phone
Blackberry
LG
Sony Ericson
Any other (please specify) _______________
Before 15 years
16-18 years
Above 18 years
Yes
No
Every call
Only selective calls
9. The most common place you use your cell phone are-
At home only
On bus stand/railway station
In stores while shopping
In college/at work.
Less than 1 hr
1-3 hrs
3-5 hrs
More than 5 hrs
Making calls
Sending text messages
Sending picture messages
Playing games
Browsing
Yes
No
Yes
No
If yes,for what purpose,
o Downloading
o News updates
o Educational purpose
o Adultery site
Never
Rarely
Sometimes
Always
15. Do you think there are any medical side effects of using a mobile?
Yes
No
Yes
No
Yes
No
Yes
No
If yes, for what purposes,
o Pictures
o Songs
o Videos
o Games
19. According to you, the best part of having a cell phone is-
It is stylish
It makes your life easier
You feel safer
Yes
No
21. Are you aware of the latest models (or handsets) available in the mobile market?
Yes
No
If yes (please specify atleast three of them)
i)
ii)
iii)
BIBLIOGRAPHY:
The following books helped me to complete my project:
WIBLIOGRAPHY:
www.google.com
www.itu.gov.in
www.wikepedia.com