QC1 Week 5

MODULE IV: Quality Culture

UNIT 4
TITLE: Demonstrate relevance of establishing and maintain
quality culture in industry

OBJECTIVES
After studying Module IV, you are expected to perform the following
learning tasks:

 Differentiate the quality culture with traditional culture

 Discuss the factors affecting cultural change.
 Explain the steps in building a foundation to create a quality culture in
the organization.
 Discuss the process in establishing and maintaining a culture of
quality.

INTRODUCTION
A culture is a way of life of a group of people. Culture includes the values, beliefs, and behaviors
of certain group of people carried from one generation to another.

An organization comprises of people from different religious beliefs and practices. Thus, a
company must have a set of values, beliefs and practices that will lead towards the attainment of its
goals.

This module will specifically focus on building and establishing a quality culture in an
organization.

Activity:
Message in a Song:
Please watch the song of One Direction – What Makes you Beautiful performed by the Piano
Guys in this lInk:
https://www.youtube.com/watch?v=0VqTwnAuHws

Analysis:
Write a short review of the song you have just seen in youtube. Your review will only focus on
the message of the song.
______________________________________________________________________________
______________________________________________________________________________

1
QC1 Week 5

______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

Abstraction:
A. Culture - the set of shared attitudes, values, goals, and practices that characterizes an
institution or organization. (merriam-webster.com)

Organizational culture – Refers to the fundamental belief about the how work is performed,
may be acceptable and not, what actions are encouraged what are not. (Atkinson)

According to Henry Mintzberg, culture is considered to be the soul of an institution.

Quality culture - an environment where team members genuinely care about the quality of their
work, and make decisions based on achieving that level of quality. (Jon Speer, July 28, 2019)

Difference between Quality Culture and Traditional Quality Culture

Quality Culture Traditional Culture

2
QC1
Criteria
Operating Philosophy
Objectives
Management Approach
Attitude towards customers
Problem-solving approach
Supplier Relationship
Performances-Improvement
approach
Factors Causing Cultural Change:
Leadership change
Technological developments
Quality Culture
To fulfill customer expectation
to make satisfied.
For short and long term
objectives are well planned
based on organizational
needs.
Manager and subordinates
are sharing mission, goals of
organization.
Aims to meet and fulfill
customer satisfaction.
More focus to identify and
rectify the roots of the
problem. The final decision
made systematically.
Treats as a partner and work
togetherness to reach win-win
situation.
To be a proactive
organization, it also tends to
make continual improvement
of process. People, product,
services that effect
performances.
3
Week 5
Traditional Culture
More focus on investment
and making short-term profit.
More focus on short-term
objectives and try to
accomplish within short
period.
Only do what the top
management instructed to
them.
More focus on their need
rather than customer.
Use defensive approach. Try
to pin pointing to one
another.
Suppliers are pressured to get
the best deals. One may lose
business.
Corrective measures would
only be carried if have
problem happened and spill
negative consequences.
QC1 Week 5

Mergers and acquisitions

Changes in the environment

Seven Tips for creating a Quality Culture

1. Train employees in quality culture
2. Pursue quality instead of chasing compliance
3. Implement document control early on
4. Communicate clearly with regulators
5. Seek end-user feedback
6. Use a right-sized Quality Management System (QMS)

How to maintain a Quality Culture:

Maintain an awareness of Quality as a key cultural issue.
Make sure that there is plenty of evidence of Management’s leadership.
Empower Employees and encourage self-development and self-initiative.
Recognize and reward the behaviors that tend to nurture and maintain Quality Culture.

Application 1 – Activity
Infographics
As a Department Head in an Electronics company, you would like to promote and
inculcate a Quality Culture among your team members. You thought of hanging an
infographics on the wall of your department as one of the ways to always remind your
team members about Quality Culture.

Design an infographics highlighting the Seven Tips for creating a Quality Culture.
The size of the infographics must be 15'' x 20'' (1/4 illustration board).

4
QC1 Week 5

Softcopy of the infographics design must be submitted on or before October 31, 2020.
(For those of you, who chose modular approach, please submit the hardcopy of your
infographics design on or before October 31, 2020)

Your Infographics will be evaluated based on the Rubric Assessment format below:
CRITERIA PERFORMANCE INDICATORS POINTS
Content Provided information that 10
supports the purpose of the
visual
Visual Appeal Used of appropriate color, 10
designs, space
Grammar Used correct grammar, 5
punctuation, spelling and
capitalization
Focus Identified clear title and topic; 10
illustrations complemented
purpose of visual
TOTAL 35

Reflection:
1. What three things have you learned from this particular module?

______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

2. How will these three things help you in your current program and in your future career?
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

Note: You are required to comment on one post of your classmates. Remember to only give
positive feedbacks to the post of your classmates. Your comment should be equal to 50 words
and above.